Government  War  Advertising 


Report 
of  the  Division  of  Advertising 


COMMITTEE  ON  PUBLIC  INFORMATION 


1918 


'■>^,  :, 


Government  War  Advertising 


Report 
of  the  Division  of  Advertising 


COMMITTEE  ON  PUBLIC  INFORMATION 


1918 


This  copy  is  inscribed 
to 


ivhose  patriotic  contribution  ()f  space  or  services 

has  helped  to  win  the  war 

through  advertising" 


Table  of  Contents 


I 


TlIK  WORK  OF  THE  DIVISION  OF  ADVFHTISIXC. 


Foreword 
Donations  of  Spaci' 


VM.V. 

1  Donations  of  Service 

«  Method  of  Work 


i'AOK 

4 


II 


THE  ADVEKTISIXC;  (  AMPAKIXS 


U.  S.  Shipping  Board 

Treasury  Department 
Third  Liberty  Loan,  (i 
"Keep  Your  Liljerty  Horn 
Fourth  Liberty  Loan, !) 
War  Saviiifi's  Stamps,  0 

American  Red  Cross 
Second  War  Fund,  10 
Red  Cross  Christmas  Roh  Call,  14 

Committee  on  Pulilic  Information 


6 

War  Department 

1(5 

6 

Smileage 

19 

Department  of  Agriculture 

^20 

(Ivertising,  (1 

Council  of  National  Defense 

^20 

Department  of  Labor 

20 

10 

Fuel  Administration 

22 

Replacement  Engineers 

22 

11,  14 

I'niteil  War  AVork  Campaign 

m 

tion           14 

The  Future 

23 

III 


CONTRIIUTIONS  OF  SERVICE  OR  SPACE 


War  Service  Committees 

War  Advertising  Committees  of  Clubs 
Affiliated  with  the  Associated  Adver- 
tising Clubs  of  tiie  World 

Advertising  Agencies  and  Writers 

Artists 

Printers 

Advertisers  Who  Have  Contributed 

Monthlies  of  General  Circulation 


I'AGK 

, 

I'AGI 

27 

AVeeklies  and  Semi-monthlies  of 

(ieneral  Circulation 

33 

Farm  Papers 

34 

2S 

Technical  Trade  a  nil 

29 

Miscellaneous  Publications 

36 

.'50 

House  Organs 

45 

30 

College  Papers 

47 

31 

Outdoor  and  Poster  Advertising 

48 

32 

Street  Car  Advertising 

48 

Ejoecutive  Order— January  20,  1918 

"I  hereby  create,  under  the  jurisdiction  of  the 
Committee  on  Pubhc  Information,  heretofore 
estabhshed  by  Executive  order  of  April  14, 
1917,  a  Division  of  Advertising  for  the  purpose 
of  receiving  and  directing  through  the  proper 
channels  the  generous  offers  of  the  Advertising 
forces  of  the  Nation  to  support  the  effort  of 
the  Government  to  inform  public  opinion 
properly  and  adecjuately. " 

WooDKow  Wilson 


C():s[:\riTTi:K  ox  public  information 

George  Creel,  Cliainnun 

^       ,^  ,^  national  offices 

The  Secretary  of  State 

_,        „  --,  8  Jackson  Place 

Ihe  Secretary  of  War  ,,r    ,  •  t-.    ^ 

Washington,  D.  C. 
Ihe  Secretary  of  the  Navy 


DIVISION  OF  ADVERTISING 

William  II.  Johns,  Chairuiaii 

DiKECTORS 

Thomas  Cusack 

AY.  (\  D'Arcv 

executive  offices 

O.  C.  Ilani  ^r  ^  ,.,        rn 

.Metropontan    lower 

IK'iIk'iI  S.  Iloiislon  .T       A'    1 

New  lork 
WiUiani  11.  Johns 

L.  B. Jones 

Jesse  H .  Neal  <■' ' '^ « ^  ^' '  »••  •  ^ •  Ho pk 

Executive  Senrtur;/ 


Report 

of  the  Division  of  Advertising 

Committee  on  Public  Information 


New  York.  November  27tli,  1918. 

Honorable  GEORGE  CREEL,  Chairman, 
Committee  on  Public  Information, 
Wa.sliington,  D.  C. 

Sir: 

THE  DIVISION  OF  ADVERTISING,  whicll  WaS 
established  as  part  of  your  committee  by 
the  Executive  order  of  the  President .  January 
'20,  1918,  addresses  to  you  this  final  account- 
ing of  its  work.  To  understand  this  labor — 
what  were  its  opportunities,  its  limitations, 
and  its  accomplishments — it  is  necessary  to 
begin  with  the  President's  order  of  January- 
'20th,  which  reads  as  follows: 

EXECUTIVE  ORDER— January  20,  1918. 

"I  hereby  create,  under  the  jurisdiction 
of  the  Committee  on  Public  Information, 
heretofore  established  by  Executive 
order  of  April  14,  1917,  a  Division  of 
Advertising  for  the  purpose  of  receiving 
and  directing  through  the  proper  channels 
the  generous  offers  of  the  Advertising 
forces  of  the  Nation  to  support  the  effort 
of  the  Government  to  inform  public 
opinion  properly  and  adequately." 

WooDROw  Wilson. 

The  two  fundamental  words  in  the  order,  in- 
dicating the  Division's  duties,  were  "direct" 
and  "offers."  In  other  words,  the  Division's 
functions  have  been  limited  to  the  administer- 
ing of  donations.  The  material  given  by  a 
generous,  patriotic  citizenry  has  been  tremen- 


dous in  quantity  and  quality,  so  that  we  have 
not  lacked  the  wherewithal  to  work. 

The  services  the  Division  has  been  able  to 
render,  we  believe,  have  been  two-sided.  On 
the  one  hand,  the  Government  departments 
needing  advertising  help  have  been  enabled 
to  find  space,  counsel,  copy  and  complete 
advertising  service  in  one  place;  on  the  other 
hand,  the  advertising  forces  themselves,  have 
been  protected  by  the  Division  from  im- 
proper demands  upon  them  as  well  as  from 
duplication  of  legitimate  demands. 

Both  sides  have  been  benefited  also,  we 
trust,  by  the  fact  that  through  the  Division 
of  Advertising  a  sane  and  proper  conception 
of  the  place  of  advertising  in  accomplishing 
governmental  purposes  has  been  made  avail- 
able to  those  who  had  previously  lacked  the 
ojiportunity  of  investigating  the  subject.  In 
other  words,  besides  doing  its  daily  work  for 
winning  the  war,  the  members  of  the  Division 
of  Advertising  have  been  able  to  bring  the 
American  public  and  the  advertising  world 
together  in  better  understanding. 

In  taking  up  the  details  of  our  work,  we 
consider  it  our  first  and  most  important  duty 
to  acknowledge  the  Government's  debt  of 
gratitude  to  the  generous  donors  of  advertis- 
ing space  and  service  which  have  made 
possible  the  work  hereafter  described.  No 
mere  recital,  either  in  terms  of  agate  lines  or 
of  dollars,  can  give  an  adequate  picture  of 
the  value  of  these  gifts  to  the  common  cause 
of  winning  the  war,  now  so  happily  achieved. 
Something  of  the  spirit  which  characterized 

[  1 


(;()VKRXMEXT     AVAR    ADVERTISIXCl 


I  111'  offers  would  li;i\c  to  Ix-  jiddcd.  ;iiul  soiiie- 
lliiiif;.  too,  of  lilt'  iiiiiiu'iisiiriil)li'  results  ac- 
i-om|)lislie(l  l)y  tlu'so  donations  in  hringing 
forcihly  to  our  millions  of  citi/.ons  llu'  iicces- 
sar\'  messages  of  tiic  hour. 

Inade(|uate  as  I  hey  are.  Ii()\\('\'er,  llie  lists 
of  contrihutions  of  sjiaee  and  serviee  whioli 
Iiave  ai)|)eared   in   our  ])revions   reports   are 


hereby  made  a  ])art  of  this  final  re])(Ml  and 
the  only  practical  aeeounl  which  can  be  taken 
of  the  generosity  of  patriotic  pnhlisliers.  ad- 
vertisers, advertising  agents,  artists.  c()j)y- 
writers  and  prinlers  who  cilJicr  ])ui'cliasr(l 
sonu'tliing  with  money  and  gaxc  it  or  else 
gave  freely  of  their  source  of  re\eiiue.  which 
is  the  e(jiiivalent  of  nn)ney. 


Donations  of  Space 


E.KAMiNArioN  of  the  list  of  donations  will 
show  that  about  SOD  publishers  of 
monthly  and  weekly  ])eriodicals  gave  sjjace, 
worth  $15!),'-275.()4  per  month  for  the  duration 
of  the  wai'  and  this  was  being  increased 
montlil\-  when  the  armistice  suddenly  ter- 
minatetl  lIu'  arrangement.  On  an  annual 
basis  this  would  have  meant  $1.91 1,:507.8'-2, 
i)ut  as  the  contributions  were  "for  the  dura- 
tion of  the  war,"  the  total  would  have  been 
far  in  excess  of  that  hgure  had  it  been  needetl. 
These  included  monlhl,\-  and  weekly  maga- 
zine.s,  business  press,  agricultural  ])apers,  thea- 
tre ])rograins  in  all  the  leading  cities,  and 
miscellaneous  ])ublications.  In  aildition,  ad- 
vertisers of  merchandise  purchased  in  various 
nationally  circulated  i)eriodicals  $:54(),})S1  .'-21 
worth  of  s])ace  and  turned  [his  s|)ace  o\<'r  to 
the  Division  of  Advertising  to  use  for  Govern- 
ment i)ur])oses.  These  were  definite  purchases 
for  1!)18,  but  indications  had  already  been 
gi\cii  lli;il  i-enewals  would  follow  in  1!)!!).  .Vlso 
mu<li  sjjacc  in  adxcrtisers"  own  ])ublications 
was  devoted  to  (iovernnu'iit  work  in  a  similar 
manner,  but  as  such  s])ace  is  not  sold,  a  mar- 


ket \aliie  cannot  be  ])ut  u|)on  it.  Miscellane- 
ous donations  of  space  included  winilow  dis- 
plays in  .stores  throughout  the  country,  s])ace 
in  merchants'  local  newspa])er  advertising, 
and  local  advertising  through  syndicated  ad- 
vertising service. 

Figuring  on  a  yearly  basis,  the  donation  of 
space  only  has  totaled  a])i)roxim;itely  $"2,- 
■ioO.OOO.  Of  this,  as  figures  given  later  will 
show,  onl\'  about  $1  ,.5!)4,()()()  was  n.sed,  owing 
to  the  sudden  cessation  of  our  activities. 

We  are  unable  to  include  in  our  reporleil 
figures,  though  it  has  been  of  great  \alne, 
outdoor  ad\"ertising  in  both  poster  and 
l)ainted  signs,  which  has  been  extensively 
used  l)y  various  (lovernment  de])artments  to 
secure  recruits  foi-  the  army  and  navy,  to  call 
attention  lo  the  neccssily  of  conserving  food, 
to  promote  the  sale  of  Liberty  Bonds  and 
War  Savings  Stam])s,  and  in  the  Red  Cross 
and   I'liited  AVai-   l"'uiid   l)ri\-cs. 

In  many  of  these  campaigns  the  l)i\ision 
of  .Vdxertising  has  contributed  its  services 
and  has  i-eceivcd  the  fullest  co-o])eration  from 
the  outiloor  advertising  interests. 


Donations  of  Service 


A  I  TiiK  \  i;hy  top  of  the  list  of  those  who 
•  gave  freely  of  their  time  and  of  the  serv- 
ices of  their  expert  employes  stand  the  ad- 
vertising agents  of  the  country,  'i'heir  .serv- 
ices were  offered   withoul    I'cserve    and    were 


made  eifecti\'i'  by  means  of  the  war  service 
committee  of  the  association.  Not  only  were 
no  fees  charged  for  the  writing  of  the  co])y 
which  has  been  used  by  the  Division  with 
such   success   in    the   \arions  campaigns,   but 


REPORT    OF    THE    DIVISION    OF    ADVERTISING 


[:i 


llic  liiNoiits,  "roiiglis"  and  in  souu'  cases  tlie 
finished  illustrations  themselves  were  fur- 
nished to  the  Government  without  price. 
The  best  men  in  each  of  these  organizations 
were  always  available,  even  I  he  proprietors 
themselves,  and  frequently  night  woi'k  was 
resort(>d  to  in  the  filling  of  rush  oi-dcrs. 

The  Division  of  Pictorial  Publicity  of  the 
Committee  on  Public  Information,  though  a 
sister  division  and  doing  most  of  its  work  in- 
(le])endently  of  our  division,  holds  a  high 
place  among  the  factors  which  nuule  the  work 
of  the  Division  of  Advertising  effective.  To 
tlie  artists"  organization  we  looked  largely 
for  the  illustration  of  the  periodical  adver- 
tisements as  well  as  for  such  posters  as  were 
furnished  through  our  division.  The  gifted 
l)cucils  and  brushes  of  America's  foremost 
artists  were  enthusiastically  ofl'ered  us  and  as 
gratefully  used.  The  organization  created  by 
Messrs.  Charles  Dana  Gibson,  E.  De Sales 
Casey  and  H.  Devitt  Welsh,  was  so  effective 
and  so  conveniently  located  that  co-operation 
between  the  two  divisions  was  practical  and 
void  of  lost  motion. 

A  notable  gear  in  the  Government's 
national  advertising  machine  was  the  window 
display  feature.  This  was  made  possible  by 
the  intelligent  co-operation  of  the  Inter- 
national Association  of  Display  Men.  This 
organization  appointed  a  National  War  Serv- 
ice Committee  on  Window  Displays,  the 
chairman  of  which,  Mr.  C.  J.  Potter,  took  a 
desk  in  the  New  York  offices  of  the  Division 
of  Advertising  and  not  only  turned  over  to 
the  Division  the  entire  window  display  re- 
sources of  the  Association  in  600  cities,  but 
directed  the  entire  work  of  creating  patriotic 
window  displays  throughout  the  country  so 
that,  timed  to  tlie  minute,  they  supi^lemented 
our  campaigns  in  the  periodicals.  The  window 
display  committee  was  instrumental  in  the 
l)uilding  of  00,000  reported  displays  on 
various  Government  subjects,  and  probably 
hundreds  more  vmreported. 

Among  the  organizations  co-operating  with 
the  Division  by  the  appointment  of  war  serv- 
ice   connnittees  were    the    following  depart- 


ments of  the  Associated  Advertising  Chilis  of 
the  World  represented  in  the  National  Ad- 
vertising Commission: 

Ai;ricuUnral  l'ul)lishers'  Association 

American  Association  of  Advertising  Afients 

American  Association  of  American  Direc- 
tory Publishers 

Associated  Business  Pajiers,  Inc. 

Association  of  National  Advertisers 

Church  Advertising  Dei)artnK>iit 

Community  Advertising  Department 

'I'lie  Daily  Newspaper  Department 

Direct  Mail  Advertising  Association 

Financial  Advertisers'  Association 

Gra{)hic  Arts  Association 

National  Association  of  Advertising  Sj)ec- 
ialty  Manufacturers 

National  Association  of  Employing  Litho- 
grai)liers 

National  Association  of  Theatre  Program 
Publishers 

Outdoor  Advertising  Association 

Periodical  Publishers'  Association 

Religious  Press  Department 

Screen  Advertisers'  Association 

Three  organizations  outside  the  National  Ad- 
vertising Commission  did  similar  work.  These 
were  the  Association  of  Employing  Printers, 
Association  of  College  Publications,  and  the 
Technical  Publicity  Association. 

The  164  local  Advertising  Clubs  of  the 
Associated  Advertising  Clubs  of  the  World 
also  appointed  service  committees  and  accom- 
plished valuable  results  in  giving  the  Division 
desirable  contact  for  local  Supplemental  work. 

On  account  of  special  grasp  of  the  situation 
and  eft'ective  co-operation,  special  acknow- 
ledgment should  be  made  of  the  work  of  the 
war  service  committees  of  the  Association  of 
National  Advertisers,  American  Association  of 
Advertising  Agents,  Agricultural  Publishers' 
A.ssociation.  Associated  Business  Papers,  Col- 
lege Publications,  Direct  Mail  Advertising  As- 
sociation, Graphic  Arts  Association,  National 
Association  of  Theatre  Program  Publishers, 
Periodical  Publishers'  Association,  Technical 
Publicity  Associat  ion  and  the  Six  Point  League . 

Also  the  pati'iotic  and  generous  work  of  the 


4] 


GOVERNMENT    WAR    ADVERTISING 


Association  of  P>mploying  Printers  of  New 
York  City  should  be  especially  noted.  They 
responded  to  every  call  for  type  composition 
free  of  charge. 

No  account  of  the  services  of  tlie  Division 


great  contribution  of  Harold  A.  Lebair. 
Serving  on  a  Volunteer  basis,  he  was  llie 
virtual  production  nmiuiger  and  gave  ])rac- 
tically  all  his  time  to  directing  the  nuiltitud- 
inous  details  of  the  vast  campaigns  whicli  the 


would  he  complete  without  a  tribute  to  the        Division  contluctetl. 


Method  of  Work 


THE  DIVISION  OF  ADVERTISING  COUCcived 
itself  as  forming,  with  its  co-oi)erators,  the 
Advertising  Agents  Association  and  the  Divi- 
sion of  Pictorial  Pul)licity,  a  great  service 
advertising  agency  and  organized  accordingly. 
Meeting  with  its  clients,  representatives  of 
the  various  Government  Departments,  either 
in  its  New  York  offices  in  the  Metropolitan 
Tower,  or  in  Washington,  counsel  was  given 
as  to  the  best  method  of  attacking  the  client's 
problem . 

The  Directors  tlien  planned  the  campaign, 
designated  one  agency  or  two,  as  the  case 
denuinded,  to  write  the  coijv,  luul  it  illustrated 
by  artists  chosen  by  the  Division  of  Pictorial 
Publicity,  secured  approval  from  the  Gov- 
ernmental client,  carefully  selected  the  proper 
publications  to  carry  the  jjarticular  message 
in  hand,  and  sent  out  the  plates. 

Publishers  who  donated  space  have  fre- 
quently commented  favorabl^•  upon  the  serv- 
ice given  in  this  way  by  the  Division,  ("om- 
ments  of  Government  clients  will  be  given  in 
their  i)roper  place. 


In  carrying  out  this  work  tlie  following  staff 
was  cmi>loyetl: 

Charles  Haken 
George  W.  Collins 
Marion  Fisher 
Georgette  Hallock 
Marie  E.  IlasseJman 
Clarence  A.  Hope 
Ida  F.  Morio 
Louise  W.  Myers 
Alice  Lillian  Seixas 

It  is  a  pleasure  to  bear  witness  to  the  unusual 
efficiency  of  this  staff  and  to  the  spirit  of 
patriotic  service  which  has  marked  its  work. 
In  particular  we  must  tell  you  of  the  in- 
telligent and  effective  management  of  the 
office  by  Clarence  A.  Hope,  the  Ex'ecutive 
Secretary.  His  organizing  and  directing 
ability  made  possible  the  performance  of  a 
vast  amount  of  detail  with  speed  and  ac- 
curacy. And  every  member  of  the  staff  has 
co-oi>erate(l  with  him  in  a  manner  that  has 
won  our  highest  appreciation. 


66 


Get  on  the  Job,  Men! 

The  Government  is  enrollin}^  a  reserve  of 

250,000   skilled  workers  for  the  Shipyards. 

If  you  can  handle  a  tool  expertly-your 

name  is  wanted.  Come — enroll  today  in 

the  United  States  Shipyard  Volunteers. 

If  selected,  you  will  get  good  wages. 

You  will  have  a  steady  job — at  work 

for  which  your  special  experience  has 

fitted  you. 

The  Government  is  spending  mill- 
ions to  provide  good  houses  for  you. 

You  will  be  a  War  Worker. 

Wear  a  Badge  of  Honor  and  have  a 
Certificate — showing  your  readiness  to 
do  work  just  as  vital,  just  as  necessary 
as  the  man  who  goes  in  the  trenches. 

Enroll  today— then  stick  to  your  job— 
you  will  be  called  later,  when  needed. 

Do  your  bit — build  a  ship. 

Go  to  the  Nearest  Enrollment  A^ent  of  the 

Public  Service  Reserve 

of  the  Department  of  Labor 

If  there  ii  no  Enrollment  Agent  near  you,  mail  the  coupon 


99 


/      |(       :  EDWARD  N.  HUl 

m   I'i-         :  ^-  •'*•  Shipping  Board 


HURLEY,  Chairman 

■d,   Washin<ton,  D.  C. 

Please  send  me  full  information  about   mrolling  in  the 
'•  United  States  Shipyard  Volunteers. 


Name, 


iS<»tl 


Z  Address. 
■  Trade  . . 


U.  S.  Shipyard  Volunteers 


The  Advertising  Campaigns 

U.  S.  Shipping  Board  Treasury  Department 

OUR  first  important  work  was  to  plan  and  Third  Liberty  LiOaU 

prepare  a  campaign  for  the  U.S.  Shipping 

„        ,,  -i-ii'-.i  1]  1^  ruEx    the    Secretary   of    tlie   Treasnrv 

Board,  to  assist  m  obtammg  through  adver-  W  ,        >    'rr.   •         • 

..  .  ,1        1     •      1    .         1        11         1    ni.  ^  '    announced  that  the  Third  Lil)ertv  Loan 

tising,    the   desired   two    hundred    and   hity  .     .  .       ■ 

.,  II-  1       1      i  woiud  open  for  subscription  April  fi.   1018, 

thousand  sliipvard  volunteers.  '        .  '.  ' 

T^       ^,  .         ■  .,  .•  f  ii  commemorating  the  anniversary  of  our  Conn- 

ie or  this  purpose  the  co-operation  oi  the  ,  .  '        .   .  . 

.         .  ^    ,    T>     •  T>  I  t''^'  s  entrance  in  the  war.  The  Division  of 

Associated     nusinoss    Tapers    was    secured.  ... 

,,  i-       1        1      1  i      1  It-  Advertising  immediately  assigned  such  sxym-v 

Some  hve  hiiiulred  trade  and  business  i)apers  .  "  '.  . 

,  p  .1  -     4         -   .-  1         1  to  Liberty  Loan  advertising  as  could  appear 

are  members  or  this  Association  ami  a  plan  .  .  ?    . 

,     ,       ^  ^,  I       1-  1  1  during  the  period  of  subscription, 

was  worked  out  tiirough  whicli  a  very  large  ^  • 

,         J.  j^i  1111  Copy  and  schedules   were  submitted   and 

number  oi  these  papers  gave  i)age  and  double- 

,.,     .  ,         1      i-  1         1   .-      .     .1  1  approved  by  the  authorities  at  Washington, 

page  editorials  and  articles  relating  to  the  need  .      .      \  .         . 

,        ,  .  II.  Its  distribution  summarized  follows: 

for  shijjyard  volunteers. 

These    editorials    and    news    articles    con-  In.^rrtions    Circulation         Annimil 

tained  couijons  of  enrollment,  and  they  were  General    Maga- 

followed  by  the  insertion  of  400,000  adver-  ^'"^« ^^-^      8,.S81,8^>5    $^^>.()!)l.l(i 

..."  -        I         ,      1      -1  X  Farm  Papers (i7      6,814,782      23,849.51 

tising  inserts  printed  on  both  sides  on  post-  rp.     ■  i  ai- 

^  '  '  trade  and   xMisc. 

card  stock,  reproducing  a  postage-free  post-  Publications...       ;3;5         511,480        2.;!4(i.()() 

card  requesting  volunteers  to  fill  in,  sign  and  House  Organs.  .  .         4  36,000  170.00 

mail  to  Mr.  Edward  N.  Hurley.  Outdoor  Display.         2  3„500.00 

In  support  of  the  same  object     the  need  for  Newspapers 16  163,012  762.50 

Shipyard  Volunteers-space  in   publications  College  Papers.. .     ^2  65,200  874.50 

donated  to  the  winning  of  the  war  was  assigned  Totals 177    15,972,299    $53,593.67 

by  this  Division  to  the  Shipping  Board.     A 

summary  of  this  space  with  its  value  follows:  xt    is    to    he    noted    that    publications    with 

Insertions  Circulation         A  mount       national  circulations  go  to  press  several  weeks 

General  Magazines*     36    7,759,084    $16,085.40        to  two   months  in   advance  of  publication. 

Trade    and     Misc.  Owing  to  the  late  announcement  as  to  the 

Publications 44        434,152        3,631.34        ^j^^^  ^f  ^]^^  X]ji,.,l  J^iherty  Loan  Sul)scri])tion, 

Totals 80    8,193,236    $19,716.74        a  comparatively  .small  percentage  of  .si)ace  on 

our  schedules  could  be  used  for  that  cam- 
On  March  1st  we  received  a  letter  from  ]Mr.        paign. 
Hurley  from  which  we  quote  in  ])ar( : — 

"I  take  this  opportunity  of  compliment-  "Keep  Your  Liberty  Bond" 

ing  you  upon  your  excellent  work  and  I  jidvertisiuff 

believe  that  the  appearance  of  this  ad- 
vertising will  result  in  our  securing  the  'l^'i^'  Treasury  l)ci)arlnuMit  also  re(|ucslc(l  llie 
large  number  of  men  needed  to  com-  Division  of  Adyertising  to  put  out  in  tiic 
plete  the  .shipbuilding  program.  Please  interest  of  the  (loyernmeut  and  of  the  public 
express  my  ai)])rccialion  to  all  those  who  a  cani])aign  of  caul  ion  and  advice  against 
have  c<)ntril)iited  their  time  and  efforts  .selling  Liberty  Bonds  indiscriminately.  The 
to  tliis  exccllcnl  pulilicity  c.iinpaign.  iiniK)rtancc  of  this  (;niii)aign  was  ni)piireiU . 
Edward  N.  Hurley,  C7iairma//."            and   the    Dixision    of    Advertising    prepared 

'"CuMieral  Miiwiziiirs"  in  the  suniniiirizcd  sclit'ihlU's  tliniuKlioiil  llii~  rciioit  N  li>  Ik-  iim<IitsIci(>iI  .i>  rcli-M  in;;  to  Mimtlilii.'>^.  Si'iiiiMolitlilio.s  miiiI 
Weeklies.  inehlililiK  Theatre  Programs  in  the  leading;  cities. 

(il 


iiiiiiiliiiiiiiiiiiiliiimiliiiiiiiiiiliiiiiiiliiiiifliiiiiiiiiiiiiiiiiNiiiiiiiniiiiiiiiiiira^ iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiixigniiMiiliaiiiHniiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiMi  inimniii niiiiiiiiiiiiiiiiiiiiiiniiiiiii n ■■iiiiiiiiiiiiiiii 

Will  You  Invest  Your  Money        Let  Germany  Take  it 
With  Uncle  Sam  Now?    ^^  away  From  You  Later? 


►  E  practical.    Look  squarely  at  the  facts.   We  will  either  invest  our  money  with  Uncle 
Sam  now,  at  good  interest  rates,  to  help  him  win  this  war,  or  we  will  give  it  up  later 
to  pay  Germany's  war  cost — and  as  much  more  as  Germany  chooses  to  collect.  Invest  in 

^  U.  S.  GOVT  BONDS 

Third    Liberty   Loan 

This   space  contributed  to   the   Winning  of  the  War  by 

Ihmngh   llie   riit'isinn  nf  AdveriMng.  V.  S.  (loverinment  CommUfpp  on  Puhlic  hifcrmntion. 


\DVERTISING  TO   VICTORY 


I  Am  Public  Opinion 

All  men  fear  me! 

I  declare  that  Uncle  Sam  shall  not  go 
to  his  knees  to  beg  you  to  buy  iiis 
bonds.  That  is  no  position  for  a  fight- 
ing man.  But  if  you  have  the  money 
to  buy.  and  do  not  buy,  I  will  make 
this  No  Man's  Land  for  you! 

I  will  judge  yovi  not  by  an  allegiance 
expressed  in  mere  words. 

1  will  judge  you  not  by  your  mad 
cheers  as  our  boys  march  away  to 
whatever  fate  may  liave  in  store  for 
them. 

I  will  judge  you  not  by  the  warmth  of 
the  tears  you  shed  over  the  lists  of  the 
dead  and  the  injured  that  come  to  us 
from  time  to  time. 

1  will  judge  you  not  by  your  uncovered 
head  and  solemn  mien  as  our  maimed 
in  battle  return  to  oiu-  shores  for  lov- 
ing care. 

But.  as  wise  as  1  am  just,  I  will  judge 
you  by  the  material  aid  you  give  to 
the  fighting  men  who  are  facing  death 
that  you  may  live  and  move  and  have 
your  being  in  a  world  made  safe. 

I  warn  you — don't  talk  })atriotism  over 
here,  unless  your  money  is  talking  vic- 
tory Over  There. 

I  nm  PuhUr  Opinion! 

As  I  judge,  (ill  men  stand  or  fall! 

Buy  U.  S.  Gov't  Bonds  Fourth  Liberty  Loan 


ContributeJ  through  Division  ot 
Advertising 


I'nitcd   States  Gov't  Conini.  on   Public 
Information 


This  .sftitf*^  nnit rihntfd  Jiir  the    Whinitit^  of  flip   War  hy 


REPORT    OF    THE    DI\ 

copy  which  was  chily  approved  and  assigned. 
Siinunary  of  sfhcihdc  follows: 

Insertions  Circulation  Amount 
General    Maga- 
zines   4!)  I'i.OOG.OOo  $"25,796.20 

Farm  Papers ...  .  92  i:J,367,50G  30,977.89 
Trade  and  Misc. 

Publications...  2;5(i  1,907,202  l.'J, 161.80 

House  Organs.  .  .  48  768,950  2,497.50 

Newspapers 6  239,500  4.34.00 

College  Papers...  3  10,500  75.00 

Totals 434    28,359,753    $72,942.45 

Fourth  Liberty  Loan 

In  co-operation  with  tlie  Treasury  Depart- 
ment officials,  copy  was  prepared  by  us,  suJ)- 
niitted  and  apjn-oved.  This  copy  appeared 
during  the  period  of  the  Loan,  September  28th 
lo  October  19th. 

This  was  the  largest  single  campaign  carried 
out  for  any  (lovernment  war  need  by  the 
Division  of  Advertising. 

The  summarized  schedule  follows: 

Insertions  Circulation  Amount 

General  Maga- 
zines   167  46,082,728  $134,552.29 

Farm  Papers..  153  13,277,729  35,300.95 

Trade  &  Misc. 

Publications.  586  5,945,450  .35,999.41 

House  Organs.  105  793,550  5,530.00 

House  Organs 

(posters)....  226  2,467,775  16,950.00 

Newspapers...  76  980,.363  3,254.70 

College  Papers.  Ill  352,250  3,691.48 


Totals...      1424    69,899,845    $235,338.83 

It  should  be  noted  that  this  does  not  cover 
entirely  the  work  of  the  Division  of  Adver- 
tising in  the  interest  of  the  Fourth  Liberty 
Loan,  since  much  that  we  were  able  to  accom- 
plish cannot  be  so  concretely  stated. 

For  example,  through  the  work  of  the 
National  War  Service  Committee  on  Window 
Displays  in  500  cities  in  40,000  leading  stores 
a  most  valuable  but  incalcidable  service  was 
rendered  the  Fourth  Liberty  Loan  through 
the  display  of  Liberty  Loan  posters.  Also 
through   another   co-operating    committee — 


ISIOX    OF    A1)VERTISIN(;  [  !) 

the  National  War  Service  Conunittee  on 
Direct  Mail  and  House  Organs — who  were 
furnished  by  the  Division  of  Advertising 
with  photographs  of  Liberty  Loan  i)osters 
and  the  po,sters  themselves  for  the  use  of 
House  organs  published  throughout  the 
coimtry.  This  service  aggregated  a  circula- 
tion of  over  four  millions  in  over  200  im- 
portant house  organs .  Many  of  these  house 
organs  at  their  own  expense  republished 
posters  in  full  colors  on  front  or  back  covers 
and  many  others  would  have  done  this  had 
time  permitted. 

The  following  letters  have  been  received 
from  L.  B.  Franklin,  Director  of  the  Loan, 
and  Mr.  Frank  R.  Wilson,  Director  of  Pub- 
licity: 

Sept.  12 
"I  wish  to  thank  you  for  your  letter  of 
Se])t.  11th  advising  me  to  the  effect  that 
total  advertising  .space  has  been  assigned 
of  a  value  of  over  $200,000.  This  is  a 
.splendid  contribution  to  the  Loan.  I 
want  to  take  this  opportunity  of  ex- 
pressing to  you  my  appreciation  for  the 
splendid  co-operation  we  have  had  from 
your  division. 

Yoiu-s  sincerely, 
L.  B.  Franklin, 

Director.'' 

Sept.  16th 
"Please  accept  my  thanks  for  your  ex- 
cellent co-operation.  The  figures  showing 
the  total  value  of  this  space  which  has 
been  turned  to  the  credit  of  the  Liberty 
I>oan  are  imposing.  I  am  sure  this  pub- 
licity will  be  an  important  contribution 
to  the  success  of  the  campaign.  Again 
thanking  you,  I  am, 

Sincerely  yours, 

Frank  R.  Wilson, 
Director  of  Publicity.'' 

War  Savings  Stamps 

ADVERTISING  sjiacc  and  services  have  been 
i-  given  regularly  to  sell  WarSavingsStamps, 
this  being  a  continuous  campaign.  We  were, 
however,  notified  late  in  May  of   President 


10 


GOVERNMENT    WAR    ADVERTISING 


Wilson's  appointment  of  June  "28111  as  Na- 
tional War  Savings  Stamp  Day,  and  were 
informed  that  on  or  before  that  day  all  Ameri- 
cans would  be  expected  to  pledge  their  savings 
in  as  great  a  degree  as  possible,  the  effort  being 
to  obtain  pledges  for  the  entire  two  billion 
dollars  called  for  this  year. 

This  was  short  notice,  but  we  were  able  to 
assign  a  considerable  amount  of  space  in  me- 
diums of  national  circulation, general  weeklies, 
trade  journals  and  farm  papers  i)ul)lished  ])ri()r 
to  June  '•28tli. 

We  were  also  invited  to  co-operate  with 
the  Treasury  officials  in  providing  newspaper 
advertising  copy  to  be  sent  all  over  the 
country.  This  cop.^'  was  hurriedly  prepared 
and  sent  out  advertising  the  purpose  of  War 
Savings  Day.  We  also  sent  to  a  large  list  of 
l)ublications  electrotypes  of  a  coupon  to  be 
filled  in,  signetl  and  sent  to  local  postoffices. 
This  was  given  very  large  circulation. 

Mr.  H.  E.  Benedict,  Executive  Secretary 
of  the  National  War  Savings  Committee, 
wrote  on  Jime  7th. 

We  quote  in  part  as  follows: 


"I  want  to  tell  you  how  grateful  our 
Connnittee  is  for  the  help  you  have  given 
us.  It  would  have  lieen  j^ractically  im- 
possible for  us  to  have  turned  out  the 
advertising  for  our  June  '28th  cami)aigii 
without  the  assistance  of  your  Committee 
and,  of  course,  we  could  have  done  noth- 
ing in  getting  space  in  national  publica- 
tions. 

The  summarized  report  follows: 


Inse 

•rtiotis 

Circulation 

Amount 

General  Maga- 

zines   

389 

58,916,368 

$1"24,464.1"2 

Farm  Papers. 

373 

"26,668,973 

58,609.-27 

Trade  &  Misc. 

Publications 

10.59 

8,555,5"23 

46,1"2S.49 

House  Organs 

10(> 

3,0"20,450 

4,6-25.00 

Outdoor    Dis- 

play  

.S 

3,050.00 

Newspapers.  . 

4.54 

3,477,490 

8,703.90 

College  Papers 

30 

91.700 

1,04-2.51 

Book  Jackets. 

llfi 

7,700.00 

Theatre    Cur- 

tains   

75 

1,500.00 

Totals     . 

"260,5 

101,630,.504 

$255, 8-23. "29 

American  Red  Cross 


Second  War  Fund 

MK.  George  S.  Fowler  and  Mr.  Clarence 
D.  Newall,  in  charge  of  publicity  for 
this  drive,  conferred  with  us  early  in  January 
last.  We  were  asked  to  su])])ly  the  copy,  the 
illustrations  and  the  space  for  the  national 
advertising  for  the  $100, 000 ,000  Red  Cross 
War  Drive.  In  connection  witli  the  Red 
Cross  campaign  there  was  i)rc])ared  under  our 
direction — the  idea,  the  drawing  and  tlie  copy 
for  that  notable  adverti.sement  "The  (ircalcsl 
Mother  in  the  World"  \\lii(  li  ajjpeared  in 
newspapers,  nuigazines  and  posters  with 
greater  repetition  and  force  than  any  other 
advertisement  foi-  an_\-  |)liase  of  (io\ernment 
endeavor  since  the  war  began.  This  idea  and 
illustration  is  at  the  present  time  being  used 


continuously  as  a  Red  Cross  symbol.  A 
summary  of  space  scheduled  in  the  campaign 
follows: 


Insertions    Circulation 
General  Maga- 
zines       l!23    44, "285, 515 

Farm  Pa])ers.  .  .      109     i;i,106,618 
Trade  and  Misc. 


Publications. . 

House  Organs .  . 
Outdoor  Displaj' 
Newspapers.  .  .  . 
College  Papers. . 


"255 


3 
"23 


"2,484, 7(>7 
694,000 

6,-214 
5"2,800 


J  mount 

$1-20,508.70 
33, 945. 4-2 

18,4"26.37 

1.70-2.50 

-2,000.00 

150.00 

670.47 


Totals 540    60,6-29,914     .1(177,403.46 

.Mr.  II.  V.  Davison,  Chairman  of  the  Red 
Cross  War  Council,  wrote  to  the  Di\ision 
under  date  of  June  3rd  as  follows: 


Save  the 

Thoughtless 


ars 


WS.S. 

WAR  SAYINGS  STAMPS 

ISSUED  BY  THE 

UNITED  STATES 
GOVERNMENT 


"/  got  the  sweetest  hat  today.  And,  my  dear,  of  course, 
I  didn't  really  need  it,  hut — " 


'What  if  it  is  only  a  few  blocks?    Here,  taxi!" 


"I  know  I'd  feel  a  lot  better  if  I  ate  less,  but  I  simphi 
must  have  a  big  order  of — " 


Over  there  in  the  Picardy  mud,  pock-marked  with 
significant  craters  and  "plum-caked"  with  unspeakable 
things  that  once  were  men,  our  soldiers  can't  hear  all 
that  some  of  us  are  saying.  Good  that  they  can't,  isn't 
it?  It  wouldn't  make  it  any  easier  to  stand  firm  against 
those  blood-crazed,  grey  hordes  who  come  on  wave 
after  wave  because  they  believe  their  Kaiser  is  "God's 
anointed  shepherd  of  the  Gennan  people." 


It  isn't  that  we  Americans  are  a  selfish  people.  We 
have  simply  been  thoughtless. 

Money  is  needed  to  win  this  war — let's  pive  it.  So  far, 
we  have  been  asked  only  to  lend — to  lend  at  a  good  round 
4%  interest.  Turn  your  THOUGHTLESS  dollars  into 
War  Savings  Stamps. 

NATIONAL  WAR  SAVINGS  COMMITTEE, 
WASHINGTON 


Cantrihuttd  through  Division  of  AJmlising  United  Stales  Cov't,  Comm.  on  Public  information 

This  space  conlribukd  for  the  Winning  of  the  War  by 


The  Greatest  Mother  m  tdeWMD 


Stretching  forth  her  hands  to  all  in  need; 
to  Jew  or  Gentile,  black  or  white;  know- 
ing  no  favorite,  yet  favoring  all. 

Ready  and  eager  to  comfort  at  a  time 
when  comfort  is  most  needed.  Helping  the 
little  home  that's  crushed  beneath  an  iron 
hand  by  showing  mercy  in  a  healthy,  hu' 
man  way;  rebuilding  it,  in  fact,  with  stone 
on  stone;  replenishing  empty  bins  and 
empty  cupboards;  bringing  warmth  to 
hearts  and  hearths  too  long  neglected. 

Seeing  all  things  with  a  mother's 

1  sixth  sense  that's  blind  to  jeal' 

ousy  and  meanness;  seeing  men 


in  their  true  light,  as  naughty  children — 
snatching,  biting,  bitter — but  with  a  hid' 
den  side  that's  quickest  touched  by  mercy. 

Reaching  out  her  hands  across  the  sea  to 
No  Man's  Land;  to  cheer  with  warmer 
comforts  thousands  who  must  stand  and 
wait  in  stenched  and  crawUng  holes  and 
water'soaked  entrenchments  where  cold 
and  wet  bite  deeper,  so  they-  write,  than 
Boche  steel  or  lead. 

She's  warming   thousands,  feeding  thou' 
sands,  healmg  thousands  from  her 
store;  the  Greatest  Mother  in  the 
World— the  RED  CROSS. 


Every  Dollar  of  a  Red  Cross  War  Fund  goes  to  War  Relief 


This  space  Contribiucd  for  the  Winning  o/  the  War  f);y 


ihnmiih  Dit'isiori  of  Aiiivrtisin«,  Uniteti  Sta(ci  Goicnimt-nt  Commiltci'  on  Public  Infnrmaliim 


\Make  this  a  Tied  Cross  Christmas 


AME;RICA'S    second    war-time   Christmas    is    almost    here.       Our 
-  thoughts,  our  interests,  our  hearts  are  not  in  the  trivial  things 
now— they  are  with    the  boys  in  France  and  our  war-tried  Allies. 

Their  thoughts,  their  interests,  their  hopes  behind  the  American  Red  Cross — that  there 

are  in  the  Red  Cross  and  the  knowledge  that  is   full  membership  in  every  American  home, 

it   is  ever  present  and    ready  to  lend   them  No  other  word  we  can  send  will  give  them 

aid  most  needed.  Let  our  Christmas  message  greater  encouragement,  or  fortitude  for  that 

to  those  loved  ones  be  that  we  stand   solidly  which  must  be  accomplished. 


+ 


All  you  need  is  a  heart  and  a  dollar 

Red  Cross  Christmas  Roll  Call,  December  16-23 


Contributed  throufih  Division  nf  Advertising 


+ 


United  States  Gov't  Comm.  on  Public  Inforniati* 


This  space  contributed  for  the  Wijming  of  the  War  by 


u 


GOVERNMENT    WAR    ADVERTISING 


"On  behalf  of  tlio  AiiuM-iciui  Rt'd  Cross 
and  all  of  us  bore  at  Heacl<iiiarters  may 
we  express  our  ap])re('iation  and  in- 
debtedness most  heartily  for  your  splen- 
did co-operation  and  i)ractical  sujiport 
which  you  have  given  in  the  Second  War 
Fund  Campaign. 

Our  subscriptions  went  over  tlie  top  by 
sixty-eight  per  cent,  and  this  splendid 
achievement  is  due  in  no  small  jiart  to 
the  advertising  in  the  magazines,  farm 
press  and  trade  ])aj)ers  wliich  sujiplietl 
space  for  publicity  ])ur])oses  through  the 
Division  of  Advertising. 
Your  co-operation  was  invaluable  to  us, 
and  we  want  you  and  all  who  aided  us  to 
know  how  warm  oiu-  feelings  are  toward 
each  and  every  one  for  the  help  wliich 
has  been  given  to  the  Red  Cross. 

Very  truly  yours, 
Henry  1'.  Davison, 
('liair)nan  Red  Cross  ('(luncil." 

Red  Cross 
Christmas  Roll  Call 

THE  membership  campaign  of  the  American 
Red  Cross  has  been  set  for  December  16th 
to  '■lllrd.  anil  in  the  obtaining  of  universal 
membership  wliich  is  the  aim.  advertising 
space  in  the  month  of  December  has  been 
assigned  for  this  drive.  A  series  of  adver- 
tisements have  been  i)repared  which  will  run 
in  the  interests  of  this  campaign.  Both  ad- 
vertisements and  posters  will  again  feature 
"The  Greatest  Mother  in  the  World." 


Shortly  before  and  diu'ing  the  week  of 
December  16tli  to  "^-'ird  the  National  War 
Service  Committee  on  Window  Displays  has 
arranged  for  effective  window  Displays  of  the 
posters.  This  work  is  to  be  carried  on  in 
60,000  windows  in  600  cities.  In  this  cam- 
paign the  services  of  the  National  War  Serv- 
ice Committee  on  Direct  Mail  and  House 
Organs  are  also  being  given.  Posters  and 
photographs  of  posters  are  being  sent  to  1 ,500 
house  organ  jiublishers.  A  very  large  niunber 
of  these  iiublishers  will  reproduce  the  posters 
on  their  front  covers,  very  many  of  them  in 
color.  The  following  siunmarizes  the  space  in 
which  this  advertising  will  appear: 


Insertions 

Circulation 

Amount 

General  Maga- 

zines   

17(; 

;?5,204,923 

$  90,121.20 

Farm  Papers .  .  . 

KW 

13,625,816 

39,882.95 

Trade  and  Misc. 

Publications. 

033 

8,884,114 

35,923.44 

House  Organs.  . 

101 

1,903,350 

5,220.00 

Newspapers .... 

57 

382,638 

2,157.00 

College  Papers. . 

92 
1222 

280,129 

3,147.50 

Totals 

60,280,970 

$176,452.09 

Though  this  campaign  has  still  to  run,  Mr.  C. 
S.  Clark,  Executive  Secretary  of  theChri.stmas 
Roll  Call,  has  written  under  date  of  Novem- 
ber 22nd. 

"I  want  to  tell  you  how  amazed  and  de- 
lighted we  were  to  have  the  report  of  your 
schedule  to  November  1st  and  to  know 
what  a  wonderful  amount  of  publicity  we 
are   receiving   through   yi)ur   Division."" 


Committee  on  Public  Information 


T\\(j  campaigns  lia\c  been  coikIucIiiI  over 
the  signature  of  llie  (  onunit  lee  on  Public 
Informal  ion  the  first  in  the  inleresi  of  the 
Commiltee's  own  publications  in  promoting 
the  distribution  of  booklets  giving  information 


relating  to  tlic  pint  of  I  he  Ignited  States  in  the 
war.  The  second  and  larger  jiart  was  in  the 
interest  of  the  Morale  IJranch  of  the  General 
Stafl' of  liic  War  l)ei)arlnient .  The  summary 
of  a.ssigncd  si)ace  lor  these  campaigns  follows: 


Spies  and  Lies 

German  agents  are  everywhere,  eager  to  gather  scraps  of  news  about  our  men,  our  ships,  our  munitions. 
It  is  still  possible  to  get  such  information  through  to  ( iermany,  where  thousands  of  these  fragments — often 
individually  harmless — are  patiently  pieced  together  into  a  whole  which  spells  death  to  American  soldiers  and 
danger  to  American  homes. 

But  while  the  enemy  is  most  industrious  in  trying  to  collect  information,  and  his  systems  elaborate,  he  is 
not  superhuman — indeed  he  is  often  very  stupid,  and  would  fail  to  get  what  he  wants  were  it  not  deliber- 
atelv  handed  to  him  by  the  carelessness  of  loyal  Americans. 


Do  not  discuss  in  public,  or  with  strangers,  any  news  of 
troop  and  transport  movements,  of  bits  of  gossip  as  to  our 
military  preparations,  which  come  into  your  possession. 

Do  not  permit  your  friends  in  service  to  tell  you — or 
write  you — "inside"  facts  about  where  they  are,  what  they 
are  doing  and  seeing. 

Do  not  become  a  tool  of  the  Hun  by  passing  on  the  ma- 
licious, disheartening  rimiors  which  he  so  eagerly  sows.  Re- 
member he  asks  no  better  service  than  to  have  you  spread 
his  lies  of  disasters  to  our  soldiers  and  sailors,  gross  scan- 
dals in  the  Red  Cross,  cruelties,  neglect  and  wholesale  e.xe- 
cutiuns  in  our  camps,  drunkenness  and  vice  in  tlie  Expe- 
ditionary Force,  and  other  tales  certain  to  disturb  .\merican 
patriots  and  to  bring  anxiety  and  grief  to  .Vmerican  parents. 


.\nd  do  not  wait  until  you  catch  some  one  putting  a  bomb 
under  a  factory.  Report  the  man  who  spreads  pessimistic 
stories,  divulges  —  or  seeks  —  confidential  military  informa- 
tion, cries  for  peace,  or  belittles  our  efforts  to  W'in  the  war. 

Send  the  names  of  such  persons,  even  if  they  are  in  uni- 
form, to  the  Department  of  Justice,  Washington.  Give  all 
the  details  you  can.  with  names  of  witnesses  if  possible — 
show  the  Hun  that  we  can  beat  him  at  his  own  game  of 
collecting  scattered  information  and  putting  it  to  work.  The 
fact  that  you  made  the  report  will  not  become  public. 

You  are  in  contact  with  the  enemy  today,  just  as  truly 
as  if  you  faced  him  across  No  Man's  Land.  In  your  hands 
are  two  powerful  weapons  with  whicli  tn  meet  him — discre- 
tion and  vigilance.    Use  tliciii. 


COMMITTEE      ON      PUBLIC      INFORMATION 


8    J.ACKSON    PL.ACE,   WASHINGTON,   D    C. 


Contributed  through  Division  »/  Adrvrtii 


Georqe  Creel.  Chairvian 
The  Secretary  of  State 
The  Secretary  of  War 
The  Secretary  of  the  Navy 


United  States  (iuv't  Coinm.  on  Puhlic  Information 


i'his  space  CQutribiited  for  the  Winning  of  the   War  by 


Thr-   Pui>ii>h,r  of 


l(i] 

GOVERNMENT    Y 

Iti.tcr, 

i'uma 

(iroilatiiin 

.1  mount 

(ieneral  Maga- 

zines   

239 

63,  "294, 57!) 

$151,000.84 

Farm  Papers .  .  . 

i;5^2 

17,256,863 

44,686.70 

Trade  and  ^lisc. 

Papers 

-i!)? 

"2.966. (Hi) 

17,639.7(1 

House  Organs.  . 

73 

728,050 

3,980.00 

Newspapers.  .  .  . 

(i 

281,262 

469.00 

College  Papers.. 

41 

109,600 

1,136.43 

(ieneral  Maga- 

zines (special) 

7 

7!)r) 

988,104 

2,424.00 

Totals 

85,624.519 

$221,336.67 

WAR    ADVERTISING 

Under  date  of  November  13tli,  General  E.  L 
Miinson  wrote  us  as  follows: 

"The  ^Morale  Branch  wishes  to  extend  its 
lliuTiks  and  appreciation  of  the  efforts  of 
the  Division  in  furthering  the  mainten- 
ance of  high  morale  through  advertising, 
and  of  the  enthusia.stic  co-operation  of 
the  ctjunnittee  in  the  matter  of  preparing 
and  placing  advertisements. 

E.  L.  Munson, 
Brigadier-General,  General  Staff, 

Chief,  Morale  B  rati  eh  r 


War  Department 


Selective  Draft  Day 
Se{)teniber  12th 

THE  services  of  the  Division  of  Advertising 
were  ijlaceil  at  the  disposal  of  the  Provosl 
Marshal  General  in  detaining  registration  on 
September  12th  of  thirteen  million  men.  IS 
to  4.5  years  of  age.  'Phe  "Advertising  Service 
Bulletin"  and  the  "Selective  Service  Regis- 
ter," folders  containing  advertisements,  were 
prepared  by  the  Division  of  Advertising 
through  the  co-operation  of  its  committees. 
The  Advertising  liulletin  fm-nished  news- 
papers and  advertisers  with  officially  aj)- 
proved  cojiy  in  both  editorial  and  advertising 
form  ready  to  run.  This  material  was  ex- 
tensively used  throughout  the  coimtry  })y 
new.spapers  and  by  advertisers  in  their  local 
advertising.  The  Selective  Service  Register 
contained  officially  signed  messages  as  to  the 
duty  of  registration  from  President  Wilson, 
Secretary  Baker,  General  Growder,  Secretary 
Daniels  and  General  Mairli,  and  was  pub- 
lished to  help  1.3,000,000  men  to  know  how. 
w  hrii  and  wliere  to  ivgister.  It  contained 
poster  of  notification  of  registration  and  ex- 
plicit directions  of  how  to  answer  ipiestions 
on  registration  card.  .\lso  instructions  for 
registrars.  Special  mailings  of  these  ]nd)- 
lications  were  produced  and  distributed 
tlu-ough   the  Division  of  Distribution    lo  the 


extent  of  some  twenty  millions  (d  cojiies, 
including  18,000  new.spapers,  11,000  national 
advertisers  and  agencies,  10,000  Chambers  of 
Commerce  and  their  members,  30,000  nmnn- 
facturers'  associations,  22.000  labor  unions, 
10,000  public  lil)raries,  .'52,000  bunks,  58,000 
general  .stores,  3,500  Y.  M.  C.  A.  branches, 
10.000  mend)ers  of  the  Council  of  National 
Defense,  1,000  Advertising  Clubs,  5(5,000 
postoffices,  55,000  railroad  station  agents, 
5.000  draft  boards,  100.000  Red  Cro.ss  or- 
ganizations, 12.000  manufacturers"  agents. 
Also  there  was  a  special  mailing  card  sent 
out  to  a  li.st  of  43,000  R.  E.  D.  routes. 

Also  there  was  ])lanned  a  street  car  cam- 
paign which  ran  throughout  the  coimtry. 
including  space  in  the  "Subway  Sun"  and 
"p]levated  Express"  in  all  cars  of  the  Inter- 
borough  Rapid  Transit  Company  of  New  York 
City.  A  poster  and  painted  sign  campaign  was 
also  |)lanned  ami  displayed  tliroughout  the 
coimtry. 

Througii  the  services  of  the  National  ^^ar 
Ser\ice  Committee  on  Window  Dis])lays  ap- 
l>r()xiniately  37,000  ])()sters  oi-  notices  to 
register  were  (lis])layed  in  tiie  windows  of 
])rominent  stores  in  over  six  hundrt'd  cities. 

A  full  i>agc  atlvertisemcnt  of  the  Selective 
Registration  Day  ai)peared  in  publications  of 
general  circulation,  including  leading  farm 
))iiblications,  practically  all  of  the  trade  and 
techm'cal  journals.     In  all.  hundreds  of  jiages 


To  Employers  and  Important  Executives— 

^  #ol)entment  ^toclamation 

The  Army  Needs  Your  In- 
fluence in  an  Emergency — 


This  is  a  man-to-nian  appeal  for  you  to  help 
iheCjovernment  fjrasp  a  y:reatopportunity,and 
for  you  to  discharge  a  gra\e  responsibility. 

The  Allied  program  to  speed  up  the  war 
and  quickly  bring  about  the  final  overthrow 
of  the  German  Armies  calls  for  an  immediate 
mustering  of  America's  final  contribution  of 
man- power.  We  must  raise  our  army  to 
5,000,000  men  at  once! 

Nearly  3,000,000  of  the  needed  5,000,000 
are  already  under  arms— but  Class  1  of  the 
Draft  will  be  exhausted  by  October  1.  To 
go  into  the  deferred  classifications  and  take 
men  essential  to  industries,  and  men  with  de- 
pendent families,  is  unwise. 

A  new  Class  1  must  be  created  at  once.  Laws 
are  being  framed  calling  upon  men  within 
certain  ages  to  register  (the  War  Department's 
recommendation  is  for  18  to  21  and  32  to  45 
years  as  the  age  limits),  and  the  President  will 
appoint  a  Registration  Day  early  in  September. 

Thirteen  million  men  must  register  in  a 
single  day.  Later  these  men  will  be  classified. 
Industries  will  not  lose  men  who  are  absolutely 
essential  to  them,  and  families  will  not  lose 
their  ■  bread-winners.  But  every  man  must 
register. 

You  are  a  center  of  influence 

As  an  employer  or  an  important  executive 
you  are  a  center  of  influence,  and  the  Gov- 
ernment needs  your  active  co-operation  in 
putting  through  this  gigantic  task  without 
confusion  or  delay.  Thirteen  million  men 
must  be  told  of  the  law 
between  now  and  Regis- 
tration Day  (watch  news- 
papers for  date);  and  they 
must  understand  the  why 
of  it,  and  just  ichere  and 
hoiu  they  are  to  register. 
For  these  details  ask  your 


Local   Board,  or   your   city   or   county   clerk. 

You  can  reach  the  men  in  your  employ 
more  effectively  than  they  can  be  reached 
from  the  outside.  We  earnestly  urge,  there- 
fore, that  you  make  definite  plans,  in  the  in- 
terest of  a  speedy  VICTORY,  and  in  the 
interest  of  your  own  business,  to  see  that  all 
of  your  men  are  properly  informed,  so  thai 
they  can  be  promptly  and  correctly  registered 
when  the  day  comes. 

Ei'ery  man  bcttveen  the  ages  to  he  ifiecifieil 
in  the  President' s  Proclamation   must  register. 

How  you  can  help 

Start  at  once  to  get  in  touch  with  your 
men.  Bring  to  their  attention  the  need  for 
the  registration  and  the  facts  about  it.  Get 
111  touch  with  your  Local  Registration  officials 
and  co-operate  whh  them. 

Here  are  a  few  suggestions  : 

Arrange  for  talks  to  your  men;  place  inspira- 
tional and  informative  bulletins  on  bulletin-boards; 
establish  Selective  Service  Information  Bureaus;  in- 
close slips  in  your  men's  pay  envelopes. 

Arrange  for  definite  hours  when  the  men  in  the 
different  departments  or  sub-divisions  of  your  busi- 
ness shall  be  allowed  time  to  go  and  register.  Post 
full  lists  of  the  men  in  your  employ  between  tiie 
specified  ages,  the  men  to  check  off  their  names 
after  they  have  registered. 

Many  other  ideas,  applicable  to  your  own  busi- 
ness, will  doubtless  occur  to  you. 

This  is  an  emergency  such  as  this  country  has 
never  faced  before,  and  the  (iovernment  must  de- 
pend upon  you  to  bring  all  of  your  influence  and 
inspiration  and  ingenuity  to  bear  out  this  problem, 
that  this  crisis  in  the  war  may  be  met  in  a  way 
that  shall  avoid  hardship  to  the  businesses  and 
families  of  the  Nation. 


Si^nfJ: 


A^^yixcJ : 


E.  H.  CROWDER 

PROVOST  MARSHAL  GENERAL 


NEWTON  D.  BAKER 

SECRETARY  OF  WAR 


Watch  the  newspapers  for  the  date  and  further  details 


KILL  EVERT  RAT 

Protect  the  World's  Rations 
By  Destroying  Rats 

E^' ERY  year  rals  destroy  as  much  food  as  5,000,- 
000  American  acres  produce — enough  lo  feed 
the  starving  Reigians,  Armenians,  and  Poles 
— enough  to  feed  lens  of  thousands  of  our  soldiers 
and  civilians  at  home  and  abroad. 

Rals  nnnually  destroy  •'?200,000,000  \vorth  of  property,  mainly 
foodstuffs.  This  is  considerably  increased  by  the  damage 
tliey  do  in  weakening  structures  and  causing  fires.  And  it's 
all  needless  waste. 

Much  of  this  destruction  occurs  in  elevators  and  mills.  It 
can  be  eliminated.  Do  your  part  by  making  your  basements, 
foundations,  and  every  part  of  your  buildings  rat-proof. 

\\'rilo  the  U.  S.  Department  of  Agriculture  for  detailed  infor- 
mation and  instructions  for  destroying  rats  and  keeping  liuiid- 
ings  free  of  the  most  dangerous  and  destructive  animal  in 
the  world.  Organize  relentless  war  on  rats  and  protect  the 
world's  rations. 

U.  S.  DEPT.  OF  AGRICULTURE,  WASHINGTON 

Kill  Every  Rat 


Contributed  thrnugh 

L">ivision        of 

AihiTtisinn 


RKPOirr    OF    THE    DIV 

in  llie  iutorest  of  this  iiii])()rt;mt  nolico  ii])- 
pearetl  in  space  from  our  .scht'chiles. 

The  resnlt  of  these  campaigns,  the  anioinit 
of  space  in  whicli  they  appeared,  the  display 
of  posters  speak  for  tlieniselves  better  than 
any  collection  of  figiu'es  can  do,  as  it  is  im- 
possible for  such  material  to  be  pnt  concretely 
and  in  detail.  The  space  which  the  Division 
of  Advertising  directly  assigned  is  summarized 

as  follows: 

Insertions    Circulation  Amount 

General  Maga- 
zines         i;5       1,139,684       $8,335.00 

Farm  Papers 9!)       8,411,814       ■25,898.9:5 

Trade  and  Misc. 

Publications...      487      3,681,607      '-28,361.44 

Newspapers 1  5,000  50.00 

Totals 600    13,'238,105    $62,645.37 

Under  date  of  September  18th  Provost  ^lar- 
shal  General  Crowder  wrote,  from  which  we 
quote  as  follows: 


ISTON    OF    ADVERTISING  f  1 !) 

"Now  (hat  the  rush  of  registration  prep- 
aration has  abah'd,  I  take  the  first  avail- 
able moment  to  express  to  you  and  your 
division  my  gratitude  for  your  hearty  co- 
operation in  the  ta.sk  of  .securing  publicity 
for  the  Registration  Day. 

Over  and  above  the  fine  organization 
of  the  Committee's  .staflf  as  a  whole,  what 
has  impressed  me  particularly  in  your 
division  is  the  thoroughness  with  which 
you  have  organized  the  patriotic  assist- 
ance of  private  citizens  in  contributing 
to  the  public  service  rendered  by  the  com- 
mittee. It  is  genuinely  American  in  its 
method, — this  voluntary  union  of  in- 
dividual citizens  to  accomplish  these 
results  which  in  some  Continental  coun- 
tries are  left  to  the  vast  army  of  Gov- 
ernment officials. 

Yours  faithfully, 
E.  H.  Crowder, 
Provost  Marshal  General." 


Smileage 

THIS  campaign  was  retpiested  by  the  Com-  Mr.  Harold  Hraddock,  Director,  from  which 

mission  on  Training  Camp  Activities  and  we  quote  as  follows: 
to  it  space  was  assigned,  summarized  schedule 

of  which  follows:  "We  were  delighted  when  the  newspapers 

and  magazines  l>egan  to  carrv  page  upon 
Inseriions  Circulation  Amount  page  of  advertisements  from  the  'Smile- 

General  Magazmes       54     l,9-20,96()       $8,674.00  \  i       ^-        •        j       i 

"  ,,,,,»..>  .1-1  o,.  age  Advertiser,    and  when  we  were   m- 

!<  arm  Papers 1  90,000  204.80  „  i   ,i     ,     ,•  ,       ,       ^ 

Trade  and  Misc.  ^""''''"''^  ^'^'^^  ^'"'  ''''''  «"'-^'  ^'^^^  ^''^  '^^ep 

Publications ....        16        243,525  860.00  '"  -^'O"''  ProS'i-'-ii"  of  co-operation  with  this 

Hou.se  Organs.  ...       31        157,000        1,187.50  Comnihssion,  we  comprehended  that  the 

work    of    the    Division    of    Advertising 

Totals 102    2,41 1 ,491    $10,985.30  already  had  resulted  in  co-operation  from 

])ublishers  and  advertisers  such  as  had 

A  letter  dated  July  8tli   was  received  from  never  been  known  before." 


Department  of  Agriculture 


THK  Division  of  Acht'rtising  co-opcratt-d 
with  tliree  oampaigns  for  the  Department 
of  Agricnltiire.  First,  the  Ignited  States  AYai' 
Garden  Army  to  enlist  the  chikh'en  in  gar- 
dening— second,  a  message  from  Secretary 
Houston  to  the  patriots  on  the  farms,  its 
appeal  to  them  being  to  grow  more  wheat. 
The  third  formed  a  campaign  for  the  ex- 
termination of  rats  to  cut  down  the  destruc- 
tion of  grain  and  other  crops. 

The  schedules  following  will  indicate  that 
important  camjiaigns  were  run  in  the  interest 
of  these  war  needs. 


fiiscrliiiiis  ('  ircuUiiion  Aiiniiiiil 
(iciieral    M  aya- 

ziiies !)  4„>()(),'21S  !i5!),!)!)4.()() 

Farm  Papers.  ..  .  U.">  1(),7"»1 ,74.)  :?7,601  .'■2:5 
I'rade  and   Misc. 

Puhlications..  .  Hi  lOO.tOd  8'-2;5.()() 

House  Organs.  .  .  "2  10, 000  100.00 


Totals 172    15,332,363    $48,518.23 

lender   date  of    October   18tli   Mr.   Clarence 
Ousley  wrote  as  follows: 

"Your  Division  has  been  of  great  service 
to  us  in  a  number  of  our  campaigns.  ' 


Council  of  National  Defense 


SPACE  was  assigned  at  the  request  of,  and  in 
the  interest  of  the  Council  of  National 
Defense.  The  advertisement  which  appeari'd 
was  signed  by  Anna  Howard  Shaw,  H.  P. 
Davison,  W.  C.  Gorgas,  and  Dr.  Franklin 
Martin.  The  sum  of  the  advertisement  was  to 
obtain  enrollment  of  "25,000  student  nurses 
in  the  Student  Nurse  Reserve.  The  summary 
follows: 


Insertions    Cirriilalion  Atnoinit 
(leiioral   Maga- 
zines         ,'52     16,02.5,07,)    $45, .")()!  .20 

Mr.  Grosvenor  H.  Clark.son,  Secretary  of 
the  Council,  wrote  under  date  of  August 
2nd: 

"You  have  rendered  us  a  very  definite 
serviceandweareallgreatly  appreciative." 


Department  of  Labor 


U.  S.  Employment  Serv  ice 

Co-opER.\Ti()N  was  requested  and  given  in 
the  work  of  .systemizing  the  labor  situa- 
tion in  its  bearings  on  war  work.  Advertise- 
ments were  ])repared  and  rim  in  assigned 
space.  Also  there  was  prepared  under  the 
direction  of  ihe  Division  of  Advertising  a  10 
page  newspaper  size  catalog  of  advertisements 
to  be  sent  over  the  country-  to  newspapers  and 
advertisers  with  llic  oljjcct  of  procuring  tlicii- 
insertion  in  ncwspajjcrs.  'I'he  Division  of 
.Advertising  scheduled  space  from  its  lists  for 
this  purpose,  summary  of  which  follows: 

20  1 


Insert 

Kins 

( 'irenldtion 

.  1  iiiiiiint 

(ieiieral   Maga- 

zines  

5 

330,000 

.$1,315.00 

Farm  Papers.  .    . 

3 

15,000 

150.00 

Trade  and  Misc. 

Publications..  . 

273 

2,191,092 

16.346.47 

House  Organs.  .  . 

9 

175,000 

450.00 

Newspapers 

5 

,5,39.144 

.583.00 

College  Pa]>ers. 

1 

2n(i 

5,000 

50.00 

Totals 

3,255,236 

$18,894.47 

Mr.   J.   B.   Densi 

nore. 

Director 

General    of 

the  17.  S.  Employment 

Service,  vnuler  date  of 

August  1st  wrote: 


The  Right  Men  in  the  Right  Jobs 
Will  Win  The  War 


THE  true  American  wants  to  work 
v\here  he  will   help  win  the    war. 
He  «ants  to  fit  in,    America  needs  the 
Right  Men  in  the  Right  Jobs.     On 
when   this  comes   about 
can    maximum    produc- 
tion be  obtained  to  sup- 
port our  arri-.ies   at  the 
front. 


The  needs  of  all  war 
mdustries  can  be  antici- 
pated and  met  bj-  the 
Government  if  employ- 
ers and  laborers  will  avai 
themselves  solely  of  the 
nation-wide  machinery 
which  is  at  hand.  The 
length  of  the  War  de- 
pends directly  on  our 
Country's  ability  to  sup- 
ply    all    War    Industry        

with  the  best  workers  the 

country  can  produce  the  moment  they 

are  needed. 

The  U.  S.  Employment  Ser\  ice  is 
the  official  bureau  of  the  Federal 
Government  in  charge  of  the  distri- 
bution of  labor.  The  President  has 
declared  that  it  is  the  official  agency 
for  recruiting  and  distributing  unskilled 
labor  for  "ar  work. 


PRESIDENT'S 

STATEMENT 


■Tlifrerort.  I  «a1ri.,ii 
II   tniploycr>    cnsigti''!    >i>    »: 

,  manner  riccpl  Ihrouitli  lli 
ciittil  iRcncy  [ilic  U.  S  Emiiloi 
iicnt    Service!      1    urge    Ijhor   In   t. 


>l   ellicirncy   .t   l^r    .(.nnl^Fiv 
rjlion  o(  a  free  people   * 

WOODROW   WILSON. 


It  has  over  500  branches  through- 
out the  nation,  and  20,000  U.  S.  Public 
Service  Reserve  enrollment  agents.  Ask 
the  local  post  office  or  newspaper  for 
name  and  address  of  the 
nearest  representative,  or 
write  to  the  U    S.   Em- 
ployment Service,  Wash- 
ington, D.  C. 

Those  employers  in 
war  work  who  seek  to  get 
labor  through  their  own 
or  '  private  recruiting 
agencies  are  interfering 
with  the  Government's 
machinery  and  prefer- 
ring their  interests  to 
those  of  the  nation.  Only 
through  strict  compliance 
with  the  Government's 
program  can  the  constant,  rest- 
less shifting  of  labor  frotii  one 
war  job  to  another,  with  the 
consequent  diminution  in  pro- 
duction and  efficiency,  be  prevented. 

Above  all,  the  Government  urges  every  man 
engaged  in  war  work  to  stick  to  his  job  until  the 
Government  recommends  that  he  change.  Any 
man  not  engaged  in  war  work  should  put  him- 
self at  the  disposal  of  the  nation  by  register- 
ing with  the  Public  Service  Reserve.  This 
is  a  tremendously  important  duty  I  The  war 
worker  ranks  with  the  fighter  in  the  trenches. 
He  will  help  beat  the  Hun. 


22]  GOVERNMENT 

"I  can  siiy  at  this  time  that  it  is  one  of 
the  finest  plans  we  have  ever  seen  and  we 
appreciate  more  than  I  can  tell  you  the 
service  yoiu'  committee  has  extended  to 
us." 


WAR    ADVERTISING 

Under  date  of  October  14lh,  we  were  informed 
that  a  partial  checking  reported  10,83^2  se])- 
arate  advertisements  having  appeared  in  lliis 
campaign. 


Fuel  Administration 


REQUESTS  for  space  and  service  were  made 
'  by  the  United  States  Fuel  Administra- 
tion, inasmuch  as,  under  war  conditions, 
there  was  very  great  need  for  coal  conserva- 
tion on  the  part  of  the  public.  The  following 
is  a  summarized  schedule  of  space  assigned: 


In.'ieriions  Circulatiun  Aiiionnt 

General  Maga- 
zines         17  9,436,04^2  $^>'-2,008.00 

Trade  and  Misc. 

Publications.    .          5  29,886  .SI.).',") 

House  Organs.  .  .          1  800,000  50.00 


Totals 2,S     10,265,928    $22,973.75 


Replacement  Engineers 

Ax  ADVERTISEMENT  was  ruu  to  obtain  cn- 
-i*-  listments  in  two  ]>ublications  with  a  cir- 
culation of  o()(),{)U0  and  a  value  of  $800.00. 


United  War  Work  Campaign 


THIS  CAMPAIGN  was  a  merger,  at  President 
Wilson's  request,  of  seven  war  work  ac- 
tivities .  They  consisted  of  the  Y .  j\I .  C .  A . , 
Y.  W.  C.  A.,  American  Library  Association, 
National  Catholic  War  Council,  Jewish  Wel- 
fare Board,  War  Camp  Comnumity  Service 
and  the  Salvation  Army. 

These  allied  interests  conducted  a  drive 
for  $170,500,000  during  the  week  of  Novem- 
ber 11th  to  18th.  Practically  all  of  the  space 
on  the  schedules  of  the  Division  of  Advertising 
following  the  Liberty  Loan  and  appearing 
prior  to  November  loth  was  assigned  to  this 
important  work. 

In  this  canii)aign  al.so  the  National  War 
Service  Commit  tec  on  Window  Displays 
co-operated  and  through  them  the  seven  allied 
organizations  had  individual  ])ostcrs  effec- 
tively disi)laycd  in  00,000  windows  in  600 
cities.  The  following  is  a  suminary  of  space 
a.ssigned  to  this  drive: 


Inseriiona    I  'ire illation 


A  mount 


General   Maga- 


zmes 171     40,637,.S53    $110,997.18 


Farm  Papers.  .  . 
Trade  and  Misc 
Publications, 
House  Organs .  . 
Newspapers .  .  .  . 
College  Papers.. 


U)(!     10.92:5,049 


413 

100 

29 

44 


3,382,295 

1,932,.350 

198,013 

140,250 


30.004.19 

23,130.20 
5,045.00 
1.00.3.50 
1,649.12 


Totals 803    57,213,310    $171,829.1!! 


A  letter  from  Mr.  George  W.  Perkins  has  been 
received,  from  which  we  quote  as  follows: 

"On  behalf  of  the  United  War  Work  Com- 
uiitlce,  I  wish  to  express  to  you  our  \-ery 
deep  ap])reciation  of  the  assistance  which 
you  gave  us  as  Chairman  of  theDixision 
of  .Vdvertising  of  the  Committee  oti  Public 
Information.  I  am  sure  that  the  adver- 
tising space  which  we  secured  through 
your  efforts  contributed  very  nuiterially 
to  the  success  of  the  Campaign." 


REPORT    OF    TIIK    DIVISION    OF    ADVERTISING 


i'.\ 


Mr.  Bruce  Barton,  Chjiinnan  of  Publicity  of 
tlie  United  War  Work  Campaign  wroU'  tinder 
date  of  ()ctol)er  18tli: 

"We  all  of  us  feel  a  big  debt  of  gratitude 
to  the  committee  and  to  the  publishers 
who  have  co-operated  in  it  for  putting 
behind  the  soliciting  effort  this  si)lcndi<l 
interpretative  campaign ."' 

Following  summarizes  in  total  all  space  with 
which  the  Division  of  Advertising  has  dealt 
— all  contributed  by  patriotic  advertisers  and 
publishers  for  the  winning  of  the  war. 

Insertions    Circulation  Amount 
General  Maga- 
zines  151'^    351,409,159  $895,108.29 

Farm  Papers.  144;5  134 ."279.895  3(il,''221.84 
Trade  &  Misc . 

41,377,554  238,102.47 

14,386,475  52,727.50 


Publications4353 
House  Organs  831 
Outdoor    Dis- 
play         7 

Newspapers.  .   653 
College  Papers  377 
Book  Jackets.   116 
Theatre    Cur- 
tains       75 


6,272,636 
1,107,429 


8,550.00 

17,567.60 

12,337.01 

(est)  7,700.00 

1,500.00 


Totals... 9367    548,8.33,148     $1,594,814.71 


All  of  the  work  of  the  Division  has  been 
handled  at  a  cost  to  the  Ciovernmeut  of  about 
$1,500  per  montli. 

At  the  time  of  the  signing  of  the  armistice 
campaigns  were  being  prepared  and  under 
way,  and  space  was  ))eing  scheduleil  for  191!) 
and  the  following  (lovernment  de])artnieuls 
iiad  definitely  requested  our  co-operation: 

Fuel  Administration 

War    Industries    Board    (Paper    and    Pidp 

Division) 
Department  of  Agriculture 
AVar  Department 

Committee  on  Classification  of  Personnel 
Y.  M.  C.  A.  (For  additional  secretaries) 
U.  S.  Civil  Service  Commission 
Treasury  Department — Next  Loan 
Treasury  Department  (In  connection  with 

personal  taxes) 
War  Savings  Stamps 
U.  S.  Employment  Service 
U.  S.  Shipping  Board 
Federal  Bureau  for  Vocational  P^ducation 

All  of  these  campaigns  are  now  abandoned 
and  the  material  in  hand  has  been  turned  over 
to  the  department  for  which  it  was  prepared . 


The  Future 


THE  specific  need  which  the  Division  of 
Advertising  was  convoked  to  fill  passed 
with  the  signing  of  the  armistice,  and  the 
tlonations  of  space  and  service  with  which 
the  Division  of  Advertising  has  worked  auto- 
matically ceased  at  the  same  time,  but  the 
need  of  the  Government  for  means  of  prop- 
erly and  adequately  informing  public  opinion, 
as  the  president  put  it,  is  as  great  as  ever. 
Many  think  that  the  period  of  remaking  the 
world,  which  we  have  now  entered,  has 
brought  greater  problems  than  those  of  the 
period  of  world  destruction.  At  least,  these 
problems  are  more  obscure,  more  intangible, 
more  removed  from  the  average  man's  range 
of  thought.    All  the  more  need,  therefore,  of 


the  direct  route  of  comnumication  to  his 
understanding  and  to  his  sympathies  which 
advertising  affords. 

It  is  probably  true  that  the  people  never 
disapjjrove  of  a  sound  project  initiated  by 
their  representatives  when  once  they  under- 
stand it.  Disapproval  or  long  weary  hesita- 
lion  is  due  to  inadequate  methods  of  educa- 
tion. 

Advertising,  as  employed  by  the  Govern- 
ment during  the  war,  has  three  characteristic 
advantages  over  ordinary  news  publicity  for 
reaching  the  people  and  securing  quick  re- 
sponse . 

First,  it  is  controlled  in  wording,  which 
makes  it  exact  and  authoritative. 


24  ] 


GOVERNMENT    WAR    ADVERTISING 


Second,  it  is  eoiitrolk'd  in  apjjearance, 
which  enables  the  Government  to  insure  its 
reathibility.  and  thereby  its  penetration. 

Third,  it  makes  possible  the  repetition  of 
the  lesson  until  it  is  learned — probably  the 
most  important  element  of  advertising  and 
the  leading  reason  for  its  success. 

It  would  seem  to  us.  therefore,  who  have 
had  the  privilege  of  directing  the  Govern- 
ment's first  essay  in  the  use  of  advertising 
Governmental  projects  to  the  people,  that  the 
experiences  of  the  past  year,  together  with  the 
similar  experiences  of  Great  Britain  and 
Canada  throughout  the  war,  justify  the 
belief  that  Government  could  profitably  con- 
tinue the  use  of  advertising  for  i)roperly  anil 
adequately  informing  public  ojjinion. 

Also  we  believe  that  economy  and  effi- 
ciency demand  a  central  controlling  body 
with  knowledge  of  advertising  practice,  to  act 
as  advi.sors  to  the  Government  Departments 


and  to  conduct  the  campaigns,  in  accordance 
with  the  plans  approvetl  by  the  departments 
for  which  the  advertising  is  done.  By  exer- 
cising the  principle  of  centralization,  the 
Division  of  Advertising  was  able  to  effect 
great  economies  in  the  handling  of  the  Gov- 
ernment's advertising;  t)ut  these  ec'ononiies 
were  only  a  beginning  as  compared  with  what 
could  be  done  by  a  permanent  body  with 
jjowers  fully  understood  by  all  (Jovernment 
departments  and  working  on  a  business  basis 
with  the  recognition  and  full  su])i>ort  both  of 
the  legislature  and  ailministrative  branches 
of  the  Government. 

In  closing  this  report  the  Directors  wish 
to  express  to  you  ijersonally  our  appreciation 
of  your  unfailing  support  and  co-operation  in 
all  that  we  have  tried  to  do,  and  through  you 
we  wish  to  tell  the  President  how  nuich  we 
have  enjoyed  the  opi)ortimity  he  gave  us  to 
help  toward  the  great  day  of  final  victory. 


Respectfully  submitted. 


Directors 


'm 


Out  of  the  Mouth  of  Hell 

our  boys  come,  nerve-racked,  tense,  exhausted  by  their  sleepless  vig-il  and 
harassed  with  tragic  memories. 

Rest  they  will  have,  but  rest  is  not  re-creation.  Mind  must  relax  as  well 
as  body.  They  must  forget  awhile,  must  turn  their  thoughts  into  their 
normal  course  before  facing  anew  the  horrors  of  the  first-line  trenches. 

Courage  they  have  always,  but  we  can  put  fresh  heart  into  them;  we 
can  restore  the  high  spirits  of  youth  and  send  them  singing  into  the  fray 

They  Are  Fighting  for  You —  Show  Your  Appreciation 


When  yon  y"i\'c  iheni  arms,  you  give  thcni 
only  the  iiistruinents  of  your  own  defense  ; 
•when  you  give  for  the  wounded,  you  give 
only  in  common  humanity;  but  when  you 
give  to  the  Y.  ]M.  C.  A.,  you  are  extending 
to  the  boys  the  \\arm  hand  of  gratitude,  the 
last  token  of  your  appreciation  of  what  they 
are  doing  for  you.  You  are  doing  this  by 
showing  your  interest  in  their  -welfare. 

The  Y.  j\I.  C.  A.  furnishes  to  the  boys, 
not  only  in  its  own  "huts" — which  are  often 
close  to  the  firing  line — but  in  the  trenches. 


the  material  and  intangible  comforts  which 
mean  much  to  morale.  It  furnishes  free  en- 
tertainment back  of  the  lines.  It  supplies 
free  writing  paper  and  reading  matter.  It 
conducts  all  post  exchanges,  selling  general 
merchandise  without  prolit.  It  has  charge 
of  and  eucourages  athletics,  and  conducts  a 
"khaki  college"  for  liberal  education.  Its 
religious  work  is  non-sectarian  and  tion- 
]5ropagandist.  It  keeps  ali\'e  in  the  boys 
"over  there"  the  life  and  tlie  spirit  of  "over 
here." 


GIVE  NOW— BEFORE  THEIR  SACRIFICE  IS  MADE 

.Sii'i'/i  allii'il  iicllrilics.  all  endorsed  by  the  C'o'c'cniinciil,  arc  coiuhincd  in 
the  United  War  Cainl^ai'^}i.  zcilh  the  luiil'^ets  distributed  as  follows: 
v.  M.  C.  A.,  $10().(KJU,00;J.-  )'.  f/'.  C.  A..  $15,000,000.-  Xational  Catholic 
ll'ar  Couiiei!  {iiielitding  the  zeork  of  the  K}ii«lits  of  Columbus  and 
sf'eeial  war  activities  for  ZLonien),  $30,000,000.-  Jeze-ish  H' el  fare  Board. 
$3,500,000;  American  Librurv  Association.  $.^.500.0(X).-  ll'ar  Cani/^  Cmn- 
niunitv  Scr-Acc.  $15,000,000.-  Salvation  Army.  S,l.,^00,n()0. 


Contributed  through  Division  tif  Advertising 


United  Sfales  Gov't  C<imniittee  on   Public  Information 


Tills  stare  coutril'uU  ,!   Jor   tiic    Winning  uf  tlic   War  by 


More  Shells — Fewer  Casualties 


BACK  of  every  war  activity 
lies  —  coal.  Ships,  shells, 
guns,  transportation.  For  all 
these  we  must  have — coal. 

The  more  coal,  the  more  shells 
with  which  to  destrcjy  the  ma- 
chine-irun  nests  ot  our  enemies — 
and  thereby  save  the  lives  ol  our 
own  bt)ys.  The  larger  the  supply 
ot  coal  —  the  shorter  the  war  and 
fewer  casualties. 

()iir  iDUiiiiil  output  of  coiil  /uis  ui- 
crccjscd  ti  luDidrcd  u/illion  tons  since 
%i-c  \ccut  into  the  icur,  \c/ii/e  no  other 
ihitiou  has  i'-veu  hee/t  able  to  Dnnntaiii 
its  output  durnig  the  icur. 

Another  fifty  million  badly 
needed  tons  can  be  saved — to  help 
shorten  the  war. 

Save  coal. 

Close  up  the  unused  rooms  and 
turn  off  the  heat.  Put  on  storm  doors 
and  windows — put  them  on  early. 
See  to  it  that  the  weather  strips  fit. 


Don't  heat  vour  home  above 
68°.  A  higher  temperature  is  un- 
healthy, anywav. 

Burn  wood  where  you  can. 

Keep  an  eve  on  the  furnace — 
don't  leave  it  all    to   "the  man." 

It  you  feel  that  one  shovelful 
ot  coal  won't  make  any  difference 
— think  ot  it  as  a  shell  for  the 
boys  over  there. 

If  you  find  yourself  burning  two 
lights  when  one  will  do— turn 
one  out. 

^  ou,  \\  ho  have  bought  bonds 
and  thrift  stamps,  you  who  have 
given  ot  your  money  lor  war 
charities,  given  until  you  have 
felt  the  pinch,  you  whose  sons 
and  neighbors'  sons  are  over  there, 
will  you  not  give  up,  too,  just  a 
bit  ot  lazy,  enervating  comfort  to 
help  hurry  along  the  job  those 
brave  boys  have  tackled? 

Save  light  and  heat,  save  coal. 


To  learn  to  operate  your  furnace  efficiently ,  get  from  your  local 
fuel  administrator  a  leaflet  entitled  '^Save  Coal  in  the  Home." 

UNITED    STATES    FUEL   ADMINISTRATION 


Contributed  Through 
Division  of  Advertising 


United  States  Gov't  Comm. 
on  Public  Tnti>rmatii>n 


T/iii  ipace  coiitribulc'd  for  the    Winning  of  thi    War  hy 


Tlie  following  war  service  committees,  pub- 
lishers, advertisers,  advertising  men,  artists  and 
printers  have,  in  co-operation  with  the  Divi- 
sion of  Advertising,  contributed  their  services 
or  their  space  to  the  work  of  winning  the  war  : 


War  Service  Committees 


Agricultural  Publishers  Association 

Frank  B.  White,  Chicago,  111.,  Chairman 

American    Association   of    Advertising    Agents 
New  York,  N.  Y. 

Paul  E.  Faust,  Chicago,  111.,  Chairman 
Collin  Armstrong,  New  York,  X.  Y.,  Vice- 
Chairman 

Association  of  American  Directory  Publishers 
Theodore  F.  Smith, St. Paul, Minn. r/;(n>maH 

Associated  Business  Papers 

Arthur  J.  Baldwin,  New  York,  N .  Y . ,  <^  'hair- 
man 

Association  of  College  Publications 

Hugh  C.  Ward,  Cambridge,  Mass.,  Chairman 
Association  of  Employing  Printers 

(i.FREDERiuK  Kalkhoff, NewYork, r/(oi>ma« 
.\ssociation  of  National  Advertisers 

E.  S.  Babcox,  Akron,  ().,  Chairman 
Associated  Retail  Advertisers 

Horace  F.  Ryan,  Indianapolis,  Chairman 
Church  Advertising  Department 

J. Clyde  Oswald,  New  York,  K .Y.,  Chairman 
Community  .\dvertising  Department 

C.  F.  Hatfield,  St.  Louis,  ^lo..  Chairman 
Daily  Newspaper  Department 

J.  D.  Barnum,  Syracuse,  N.  W,  Chairman 
Financial  Advertisers  Association 

II.   E.  RoBBixs,  New  York,  S.  Y .,  Chairman 


(iraphic  Arts  Association 

John  R.  Demarest,  New  Haven,  Chairman 
National   Association   of   Advertising   Specialty 

Manufacturers 

Carroll  H.  Sudler,  Philadelphia,  Chairman 
National  Association  of  Employing  Lithographers 

Joseph  Deutch,  Chicago,  111.,  Chairman 
National     Association     of     Theater      Program 

Publishers 

Ralph  Trier,  New  York,  N.  Y.,  Chairman 
National  War  Service  Committee  on   Window 

Displays 

C.  J.  Potter,  New  York,  N.  Y .,  Chairman 
National  W'ar  Service  Committee  on  Direct  Mail 

and  House  Organs 

Robert  E.  Ramsay,  Jamestown,  N .  Y.,  Chair- 
man 
Outdoor  Advertising  Association, 

George  L.  Johnson,  Chicago,  111.,  Chairman 
Periodical  Publishers  Association, 

J.  Mitchel  Thorsen,  New  York,  Chairman 
Religious  Press  Department 

Edward   R.  Graham,  New  York,  Chairman 
Screen  Adverti.sers  Association 

Harry  Levey,  New  York,  N.  Y.,  Chairman 
Six  Point  League 

J.  P.  McKinney,  New  York,  N.  Y.,  Chairman 
Technical  Publicity  Association 

W.  H.  E.\sTON,  New  York,  N.  Y.,  Chairman 


!27 


War  Advertising  Committees 

of  Clubs  Affiliated  with  the 

Associated  Advertising  Clubs  of  the  World 


Adrian,  Mich.,  Adrian  Advertising  ("lub. 

James  W.  Sweet,  Chairman 
Albert  Lea,  Minn.,  Advertising  Cinl)  of  AllxM-t 

Lea,  L.  S.  Whitcomb,  Chairman 
.VUentown.  Pa.,  Advertising  ("lul)  of  AUentown 

Royal  W.  Wkiler,  Chairman 
Atlanta,  (ia.,  The  Advertising  Cliil)  of  Atlanta 

H.  F.  Ulmer,  Chairman 
Anrora,  111..  .Vurora  Admen's  Clnb 

Edward  J.  Waegner,  Chairman 
l?ellingliaai,\Vash.,  Bellinghani  AdvertisingC'hih 

Joseph  Andehson,  Chairman 
Hinglianiton,  X.  Y.,   Advertisers  &  Merehants" 

Association,  Benjamin  T.  Ash,  Chairman 
nioomington.  111.,  Advertising  f"lul>  of  Blooni- 

ingtou,  Louis  O.  Eddy,  Chairman 
Boise,  Idaho,  Boise  Advertising  Club 

W.  E.  Graham,  Chairman 
Boston,   Mass.,   Pilgrim   Publicity  Association 

William  F.  Rogers,  Chairman 
Burlington,  Iowa,  Burlington  Advertising  Club 

J.  C.  MiNTON,  Chairman 
Butte,  Mont.,  Advertising  Club  of  Butte 

E.  A.  Brow.n,  Chairman 
Canton,  0.,  Adcraft  Club  of  Canton 

O.  W.  Renkert,  Chairman 

Chicago,  111.,  Advertising  Association  of  Chicago 
Wilbur  D.  Nesbit,  Chairman 

Chicago,  111.,  Women's  Advertising  Chit)  of  Chi- 
cago, Miss  A(iXEs  Pilney',  Chairman 

Cincinnati,  Ohio,  The  Advertisers'  Clui)  of 
Cincinnati,  Rex  Mulfohd,  Jr.,  Chairman 

Cleveland,  ().,  Cleveland  Advertising  Clul) 

F.  M.  Bou(;hton,  Chairman 
Clinton,  Iowa,  Clinton  Admen's  Club 

H.  H.  HoBART,  Chairman 
Clinton,  S.  C,  Clinton  Advertising  Club 

W.  P.  Jacobs,  Chairman 
Colorado  Sjjrings,  Colo.,  The  Advertising  Cliili 

of  Colorado  Springs,  (i.   1^.  IlATllAWVi, 

Chairman 
Columbus,    ().,    The    .Vdvertising    Club    of    the 

Columbus  Chamber  of  Commerce 

Don  K.  Martin,  Chairman 
Corsicana,    Texas,   Texas   Advertising   Club   al 

Large,  Lowry  ^L\RT1N,  Chairman 
Dallas,  Texas,  Dallas  Advertising  l,eague 

W.  R.  Patterson,  Chairman 


Danville,  111.,  Advertising  Club  of  Danville 

Fred  F.  J.\.mesox,  Chairman 
Denver,  Colo.,  The  Advertising  Club  Bureau  of 

the  Denver  Civic  and  Commercial  Association 

Cecil  Conner,  Chairmati 
Des    Moines,    Iowa,    Advertising   Club   of    Des 

Moines,  T.  W.  LeQuatte,  Chairman 
Detroit,  Mich.,  Adcraft  Club  of  Detroit 

David  A.  Brown,  Chairman 
Duliith,  Minn.,  Dulutli  Advertising  Club 

A.  F.  Ferguson,  Chairman 
Emporia,   Kans.,  Advertising  Club  of  Enqjoria 

A.  M.  Wead,  Chairman 
Fargo,  N.  Dak  ,  Town  Criers'  Club 

N.  D.  Block,  Jr.,  Chairman 
Fayetteville,  Ark.,  .Advertising  Club  of  Fayette- 

ville,  W.  J.  Hamilton,  Chairman 
Ft.  Smith,  .Vrk.,  Ft.  Smith  Advertising  Club 

Roy  V.  Ross,  Chairman 
Ft.  Worth,  Texas,  Advertising  Men's  Club 

WiLLiA.M  Mo.N'.NiG,  Jr.,  Chairman 
Hartford,  Conn.,  Charter  Oak  Ad  Club 

F.  G.  Macomber,  Chairman 
Havana,  Cuba,  Advertising  Club  of  Cuba 

C.  W.  M.\ssAGUEH,  Chairman 
Houston,    Texas,    Advertising    As.sociation     of 

Houston,  J.  B.  Westover,  Chairman 
Indianapolis,    Ind.,    The    Advertising    Club    of 

Indianajjolis,  Paul  Richey,  Chairman 
Joliet,  111.,  The  Advertising  Club  of  Joliel 

J.  C.  Clyne,  Chairman 
Kalamazoo,     Mich.,     Kalamazoo     .Vdvertising 

League,  (iuY  Wilson,  Chairman 
Keokuk,  Iowa,  Advertising  Club  of  Keokuk 

George  Bauer,  Chairman 
LaCros.se,  Wis.,  Advertising  Club  of  LaCrosse 

Harry  Watkins,  Chairman 
Eeavenworlh,  Kans.,  Leavenworth  Advertising 

Clul),  Harrison  Putney,  r//«(r;Ha» 
Los  Angeles, Cal.,.VdvertisingClub  of  Los  .\ngeles 

Harold  Janss,  Chairman 
The  Women's  Advertising  Club  of  Los  .Vngeles 

Frances  Holmes,  Chairman 
Louisville,   Ky.,  .Vdvertising  Club  of  ],ouisville 

W.  C.  Hell.mann,  Chairman 
Marietta,   ().,   Advertising  Club  of   M  arid  la 

R.  M.  TussiNG,  Chairman 


•■28 


REPORT    OF    THE    DIVISION    OF    ADVERTISING 


2!) 


Marion,  ().,  Advert isiiifi'  Cluh  of   Marion 

R.  T.  Lewis,  Chairman 
Minneapolis,  Minn.,  Advertisiiif;  Forum 

John  H.  >riTtiiKLL,  Chairman 
Minot,  N.  Dak.,  Minot  Town  Criers"  Clul) 

W.  F.  Jones,  Chairman 
Miineie,   Ind.,  .VdvertisiTi^'  Clul)  of   Minieie 

F'h.v.vk  McXmchtox,  Chairman 
Nashville,   Tenn.,   Nashville   Advertisers'    Clul) 

J.  B.  RuuAKDsoN,  (liainnan 
Neosho,  Mo.,  The  Advertising  Cluh  of  Neosho 

A.  C.  McGiNTY,  Chairman 
Newark,  N.  J.,  Newark  Advertisiiii;-  Cluh 

T.  L.  Davies,  Jh.,  Chairman 
New    Orleans,    La.,    New    Orleans    Advertising 

Cluh,  IIen'ky  (inoFFMAN,  Chairman 
Newton,  Iowa,  Newton  .Vdvertising  Men's  Cluh 

C.  P.  Hunter,  Chairman 
New  York,  N.  Y.,  The  Advertising  Cluh 

of  New  York,  Harry  Tipper,  Chairman 
Norfolk,  ^"a.,  Advertising  Cluh  of  Norfolk 

C.  J.  M.vins,  Chairman 
Oakland,  Cal.,  Oakland  .Vdvertising  Cluh 

George  A.  Cummings,  Chairman 
Omaha,    Neb.,    Advertising-Selling    League    of 

Omaha,  Chas.  L.  Sykks,  Chairman 
Philadelphia,  Pa.,  Poor  Riehard  Cluh 

Gilbert  E.  Gable,  Chairman 
Philadeli)hia,  Pa.,  The  Philadelphia  Cluh  of  Ad- 
vertising Women,  Mrs.  15.  1'lummer,C/((( //■»(«» 
Pittsburgh,  Pa.,  Pittsburgh  Advertising  Club 

Joseph  Vigneau,  Chairman 
Portland,  Ore.,  Portland  Advertising  did) 

W.  S.  KiRKPATRicK.  Chairman 
Redwing,  Minn.,  Redwing  Advertising  Cluh 

S.  M.  Lado,  Chairman 


Richmond,  \i\.,  Richmond  Advertisers'  Cluh 

Dr.  ^^'.  S.  Ca.mi'hell,  Chairman 
Roswell,  N.  M.,  Roswell  Advertising  Club 

Claude  Simpson,  Chairman 
San  Diego,  Cal.,  Advertising  Cluh  of  San  Diego 

H.  B.  Drake,  Chairman 
Sacramento,  Cal.,  Sacramento  Advertising  Cluh 

II.  J.  Tregg.\llas,  Chairman 
San  Francisco,  Cal.,  San  Francisco  .Vdvertising 

Club,  II.  \V.  Nelle,  Chairman 
Scranton,  Pa.,  Advertising  Club  of  Scranton 

G.  W.  Deitz,  Chairman 
Springfield,  Mass.,  Publicity  Chd)  of  S])ringfield 

J.  A.  Priest,  Chairman 
South  Bend,  Ind.,  .\d-Sell  League 

N.  S.  Gingrich,  Chairman 
Sjxikane,  Wash.,  Spokane  Advertising  Club 

F.H.Lloyd,  Chairman 
St.  Paul,  Minn.,  The  St.  Paul  Advertising  Club 

John  Bryant,  Chairman 
St.  Louis,  Mo.,  Advertising  Club  of  St.  Louis 

W.  S.  Donaldson,  Chairman 
Syracuse, N.Y., Syracuse  .Vtlvertising  Men's  Club 

W.vLTKR  B.  Cherry,  Chairman 
Tacoma,  Wash.,  Publicity,  Advertising  and  Con- 
vention  Bureau  of   the  Tacoma   Commercial 

Cluh,  F.  H.  SwEETLAND,  Chairman 
Tulsa,  Oklahoma,   Advertising   Club   of   Tulsa, 

F^RANK  Greer,  Chairman 
Toledo,  O.,  The  Toledo  Advertising  Club 

Charles  F.  Dowd,  Chairman 
Washington,     la..    The    Advertising    Club    of 

Washington,  J.  H.  Warren,  Chairman 
Wichita,  Kans. 

JuLiiis  Lucht,  Chairman 
Worcester, Mass.,  Advertising  Club  of  Worcester 

W.  P.  Frye,  Chairman 


Advertising  Agencies  and  Writers 


Collin  Armstrong,  Inc.,  New  York,  N.  Y. 
George  Batten  Company,  Inc.,  New  York,  N.  Y. 
Benson,  Campbell  &  Slaten,  Chicago,  111. 
Bcrrien-Durstine,  Inc.,  New  York,  N.  Y. 
Blackman-Ross  Company,  New  York,  N.  ^^ 
Calkins  &  Holden,  New  York,  N.  Y. 
Charles  Advertising  Service,  New  York,  N.  Y. 
D'Arcy  Advertising  Company,  St.  Louis,  ]Mo. 
George  L.  Dyer  Company.  New  York,  N.  Y. 
F>win  &  Wasey  Company,  Chicago,  111. 
The  Erickson  Company,  New  York,  N.  Y. 
Federal  Advertising  Agency,  Inc.,  New  York. 
Miss  M.  P.  Flack,  New  York,  N.  Y. 
Fuller  &  Smith,  Cleveland,  Ohio 


M.  P.  Gould  Company,  New  York,  N.  Y. 
(lundlach  Advertising  Company,  Chicago,  111. 
Hanff-Metzger,  Inc.,  New  York,  N.  Y. 
Hawley  Advertising  Company,  Inc.,  New  York. 
Husband  &  Thomas  Company,  Chicago,  111. 
C.  Ironmonger  Advertising  Agency,  New  York. 
H.  E.  Lesan  Advertising  Agency,  New  York. 
H.  K.  McCann  Company,  New  York,  N.  Y. 
McLain-Hadden-Simpers  Company,  Phila.,  Pa. 
Maclay  &  Mullally,  Inc.,  New  York,  N.  Y. 
Mallory,  Mitchell  &  F'aust,  Chicago,  111. 
Massengale  Advertising  Agency,  Atlanta,  Ga. 
John  O.  Powers  Company,  New  York,  N.  Y. 
Frank  Presbrey  Company,  New  York,  N.  Y. 


:!() 


GOVERNMENT    WAR    ADVERTISING 


William  H.  Rankin  Company,  Chicago,   111. 
J()se])li  Richards  Company,  Inc.,  New  York. 
RuthraufV  iS;  Ryan,  New  York,  N.  Y. 
Frank  Seaman,  Inc.,  New  York.  N.  Y. 
Mrs.  M.  T.  Snell.  New  York,  N.  Y. 
Sherman  &  Bryan,  Inc.,  New  York,  N.  Y. 


Street  &  Finney,  Inc.,  New  York,  N.  Y. 

J.  Walter  Thompson  Comi)any,  Now^'ork.  N.  Y 

Turner  Adv.  Com])any,  Chicago,  111. 

(iarnet  Warren,  Ridgewood,  N.  J. 

Edwin  Bird  Wilson.  Inc.    New  York,  N.  Y. 


Artists 


W.   Murray  Allison, 
CD.  Bachelor, 
George  Bellows, 
R.  M.  Brinkerhoff, 
Arthur  William  Brown, 
F.  D.  Casey, 
Dean  Corn  well, 
R.  M.  Crosby, 
Fred  R.  Cruger, 
E.  C.  Du  Souchet, 
Ruth  Eastman, 
Arthur  E.  Edrop, 
Louis  B.  Fancher 
C.  B.  Falls, 
Harrison  Fisher, 
Clyde  Forsythe, 
C.  D.  Gibson, 
Howard  Giles, 
Gordon  Grant, 
Ray  Greeideaf, 
Will  Hammel, 
J.  K.  Hare, 
Frank  Hazell, 
Lejaren  a  Hiller, 
John  Newton  Howitt, 
A.  G.Hull. 
W.  B.  King, 


HoUis,  L.  I. 
Boston,  Mass. 
New  York,  N.  Y. 
New  York,  X.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
Leonia ,  N  .  J . 
Boston,  ]\[ass. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  Rochelle,  N.  Y. 
New  York.  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,   N  .  Y. 


C.  W.  Love, 
C.  J.  McCarthy, 
John  T.  McCutcheon, 
John  R.  Neill, 
H.  F.  Nonnamaker, 
Alfred  F.  Orr, 
Arthur  Palmer, 
N.J.  Pousette-Dart, 
Clarence  Rowe, 
Tony  Sarg, 
Benjamin  Sherbow, 
H.  II.  Sherman, 
Harold  Sichel, 
Jessie  Willcox  Smith, 
Walter  Stocklin, 
F.  Strothmann, 
Rudolph  Tandler, 
Raymond  Thayer, 
Adolpli  Treidler, 
Walter  Van  Asdale, 
H.  Devitt  Welsh, 
W.  M.  Westervelt, 
Walter  Whitehead, 
E.  B.  Winslow, 
C.  H.  Wright, 
George  Wright, 


New  York,  N.  Y. 
New  York,  N.  Y. 
Chicago,  111. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New-  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
Philadelphia,  Pa. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
Philadelphia.  Pa. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
New  York,  N.  Y. 
Westport,  Conn. 


Printers 


Berkeley   Press,  New 
Martin  B.  Brown  Prinliiiu  &  Bind! 

New 

Burr   I'rinting  House,  New 

Carey   Printing  Co.,  New 

Dancey-Davis  Press,  New 

De  La  Mare  Printing  Co.,  New 

Eaton  &  (icttinger.  New 

Eilert  Printing  Co.,  New 

Federal  Printing  Co.,  New 

Cliark's   Francis  Press,  New 

Gotham  Press,  Now 

I.  H.  (loldmann  Co.,  New 

William  (irccn.  New 

Hamilton    Press,  New 

KalkhoH'  Co.,  New 


^Ork, 
ng  Co 
York, 
York, 
York. 
York. 
York. 
York, 
York, 
York, 
York. 
York, 
York, 
York, 
York, 
York. 


X    Y.  A.  H.  Kellogg  Co.,  New  York,  N.  V. 

Ivk'bold  Press.  New  York,  N.  Y. 

X.  Y.  Lecouver  Press  Co..  New  York,  N.  Y. 

X.  Y.  McConnell  Press,  New  York,  N.  ^'. 

X.  Y.  McCoiuu'll   Printing  Co..  Now  ^'ork,  X.  ^'. 

N.  'S'.  Mari'hbanks  Press,  Xew  York,  N.  Y. 

X.  Y.  Nation  Press,  New  York,  N.  Y. 

X.  Y  C.  J.  O'Brien,  Xew  York,  N.  Y. 

N.  Y.  Oswald  Publishing  Co.,  Xew  York,  X.  Y. 

N.  Y.  Publishers  Printing  Co.,  New  York,  X.  Y. 

X.  \.  John  C.  Rankin  Co.,  New  York,  N.  \. 

X.  Y.  William  E.  Hndge,  Xew  York.  X.  Y. 

X.  Y.  Schilling  Press,  New  ^'()rk.  X.  \. 

X.  Y.  Stirling  Press,  New  York,  N.  Y. 

X.  'S'.  'rcchnical  Press.  New  York,  N.  Y, 

X.  ^'.  Wynkoop-ilallcnhcck  Crawford  Co.,  Xew  York. 


Advertisers  Who  Have  Contributed 


Ajax  ^raiifacluring  Coinpany,  Cleveland,    Ohio 
.v.  Allan  &  Son,  Harrison,  N.  J. 
American  Car  &  Foundry  Co.,  New  ^'ork,  X.  Y. 
American  Greenhouse  Mfg.  Co.,  Pana,  111. 
American  Surety  Company,  New  York,  N.  Y. 
American  Telei)hone  &  Telegra])!!  Co.,  New  York 
Association  of  Ice  Cream  Siip])ly  Men,  New  York 
Atlanta  Utility  Works,  East  Point,  C.a. 
Autocar  Company,  Ardmore,  Pa. 

B.  M.  Baruch,  Washington,  D.  C. 
Bateman  Manufacturing  Co.,  New  York,  N.  Y. 
George  Batten  Co.,  Inc.,  New  York,  N.  Y. 
Bausch  &  Lomb  Optical  Co.,  Rochester,  N.  Y. 
Bayer  Company,  Inc.,  New  York,  N.  Y. 
Bennett,  Hollander  &  Lewis,  Pittsburgh,  Pa. 
Bird  &  Son,  East  AValpole,  ^lass. 

Borden  Company,  Warren,  Ohio 

Bowersock  Mill  &  Power  Co.,  Lawrence,  Kans. 

C.  Bruno  &  Son,  Inc.,  New  York,  N.  Y. 
Brunswick  Refrigerating  Co.,  New  Brunswick, 
William  Buedingen  &  Son,  New  York,  N.  Y'. 
B.  Y.  D.  Company,  New  York,  N.  Y. 
Casket  Manufacturers  Association,  Cincinnati. 
Central  Garage  &  Electric  Supply  Co.,  Hagers- 

town.  Md. 
Central  Oil  &  Gas  Stove  Co.,  Gardner,  Mass. 
Charles  Advertising  Service,  New  York,  N.  Y. 
Cleveland  Twist  Drill  Co.,  Cleveland,  Ohio 
Columbia  Steel  Shafting  Co.,  Pittsburgh,  Pa. 
Combustion  Engineering  Corporation,  New  York 
Converse  Rubber  Shoe  (^o..  New  York,  N.  Y. 
Crane  &  Breed  Mfg.  Co.,  Cincinnati,  Ohio 
Cutler-Hammer  Mfg.  Co.,  Milwaukee,  Wis. 
Davey  Tree  Expert  Co.,  Kent,  Ohio 
Davis  Watkins  Dairymen's  Manufacturing  Co. 

Chicago,  111. 
Diamond  Crystal  Salt  Co.,  St.  Clair,  Mich. 
Diamond  Expansion  Bolt  Co.,  New  York,  N  .  Y. 
Eastman  Kodak  Company,  Rochester,  N.  Y. 
Eaton,  Crane  &  Pike  Co.,  New  York,  N.  Y. 
Edison  Lamp  Works  of  the  General  Electric  Co., 

Harrison,  N .  J. 
N.  K.  Fairbanks  Co.,  Chicago,  111. 
Fellows   Gear  Shaper  Co.,   Springfield,   Ohio 
Firestone  Tire  &  Rubber  Co.,  Akron,  Ohio 
George  Frost  Co.,  Boston,  ^lass. 
General  Electric  Co.,  Schenectady,  N.  Y. 
Goodyear  Tire  and  Rubber  Co.,  Akron,  Ohio 
W.  R.  Grace  &  Co.,  New  York,  N.  Y. 
Greenfield  Tap  and  Die  Corporation,  New  York 
Hart,  Shaffner  &  Marx,  Chicago,  111. 
Haynes  Automobile  Co.,  Kokomo,  Ind. 
Heine  &  Co.,  New  York,  N.  Y. 


H.  J.  TIcinz  Co.,  Pittsburgh,  Pa. 

Hercules  Powder  Co.,  Wilmington,  Del. 

S.  M.  Hexter  Co.,  Cleveland,  Ohio 

Hill   Pumj)  Yalve  Co.,  Chicago,  111. 

Iliude  &  Daucli  Paper  Co.,  Sandusky,  Ohio 

A.  S.  Hinds.  Portland,  Me. 

Homestead  Yalve  ^Ifg.  Co.,  Pittsburgh,  Pa. 

Hotel  Majestic,  New  York,  N.  Y. 

Howlett  &  Hockmeyer,  New  York,  N.  Y. 

Hughes  Tool  Co.,  Houston,  Tex. 

Hyatt  Roller  Bearing  Co.,  New  York,  N .  Y. 

Imperial  Underwear  Company,  Picjua,    Ohio 

Indian  Refining  Co.,  Inc.,  New  York,  N.  Y. 

Ingersoli  Rand  Co.,  New  York.  N.  Y. 

R.  M.  Krause,  New  York,  N.  Y. 

Morton  W.  Lee,  New  York,  N.  Y. 

Long.  Landreth,  Schneider  Co.,  New  Brunswick, 

New  Jersey 
Lowe  Donald  &  Co.,  New  York,  N.  Y. 
Lymansville  Co.,  New  York,  N.  Y. 
McGraw  Tire  and  Rubber  Co.,  E.  Palestine,  O. 
Magnolia  Petroleum  Co..  Dallas.  Texas 
^Majestic  Coal  Co..  Inc.,  New  York.  N.  Y. 
J.  B.  Mast  Co..  New  York,  N.  Y. 
Mellins  Food   Comi>any,  Boston.   ^lass. 
Metal  &  Thermit  Corporation,  New  York,  N .  Y. 
Model  Brassiere  Co.,  New  York,  N.  Y. 
Moller  &  Schumann  Co.,  Brooklyn,  N.  Y. 
Conipagnie  Morana,  New  York,  N.  Y. 
A.  L.  Mordecai  &  Son,  New  York,  N.  Y. 
National  Lamp  AVorks.  Cleveland.  Ohio 
National  Lead  Company.  New  York,  N.  Y. 
New  York  Talking  Machine  Co., New  York, N.Y. 
Northwestern  Steel  and  Iron  Works.  Eau  Claire, 

Wisconsin 
Oakley  Chemical  Co.,  New  York,  N.  Y. 
Orange  Julep  Co.,  New  York,  N.  Y. 
Pacific  Tank  &  Pipe  Co.,  San  Francisco,  Cai. 
Papec  Machine  Co.,  Shortsville.  N.  Y. 
ParkersburgRig  &  Reel  Co.,  Parkersburg,  W.Va . 
People's  Savings  Association,  Toledo,  Ohio 
Petroleum  Iron  Works  Co.  of  Ohio.  Sharon,  Pa. 
Pittsburgh  Shafting  Co.,   Detroit,  Mich. 
John  O.  Powers  Co.,  New  York,  N.  Y. 
Prudential  Ins.  Co.  of  America,  Newark,  N.  J. 
Reilly  Peabody  Fuel  Co..  Pittsburgh,  Pa. 
Roberts  Cushman  &  Co..  New  York.  N.  Y. 
Robbins   &   Myers  Co.,  Springfield,   Ohio 
Rock  Falls  Manufacturing  Co..  Sterling.  111. 
W.  S.  Ro.se's  Sons  Co.,  Tuscaloosa,  Ala. 
Royal  Manufacturing  Co..  Rahway,  N.  J. 
Joseph  T.  Ryerson  &  Son,  Chicago,  111. 
Seinsheimer  Paper  Co.,  Cincinnati,  Ohio 


S'J  ]  G0\  ERNMEN  r    W 

Shepard  Electric  Crane  &  Hoist  Co.,  Montour 
Falls,  N.  Y. 

D.  E.  Sicher  &  Co..  New  York,  X.  Y. 

S.  K.  F.  Ball  Hearing  Co.,  Hartford,  Cohti. 

L.  C.  Smith  &  Brc,  Sj'racuse,  X.  Y. 

Stacey  Brothers  Gas  Construction  Co.,  Cin- 
cinnati.  Ohio 

Standard  Oil  Cloth  Co.,  Xcw  York.  N.  ^■ 

Stanley  Manufacturing  Co.,  Dayton,  Ohio. 

Star  Ruhher  Co.,  Akron.  Ohio 

Stein  Bloch  Co.,  Rochester,  X.  Y. 

Steere  Engineering  Co.,  Detroit,  Mich. 

Edwin  B.  Stiiiipson,  Brooklyn,  X.  Y. 

.Junius  H.  Stone,  Xew  York,  X.  Y. 

Stromberg  (^arlson  Telephone  Manufacturing 
Co.,  Rochester,  X.  "N'. 

Swift  &  Co.,  Chicago,  111. 

Synfleur  Scientific  Laboratories ,  ]Monticello ,  X .  ^' . 

Taylor  Instrument  Com])anies,  Rochester,  X.  Y. 

Texas  Co.,  Houston,  Texas 


\H    ADVERTISING 

Todd  Protectograph  Co.,  Rochester,    \.    ^■. 
United  Shoe  Machinery  Cor]).,  Bost(ui,  Mass. 
S.  D.  Warren  Co.,  Boston,  Mass. 
L.  E.  Waterman  Co.,  Xew  York,  X.  "\'. 
Westinghouse  Air   Brake  Co.,   Pittsburgh,   Pa. 
Whitaker-(ilessner  Company,  Wheeling,  W.  Va. 
Whitlock  Cordage  Co.,  Xew  York,  X.  Y. 
Whitman  &  Barnes  ^Tfg.  Co.,  Akron,  Ohio 
L.  I.  Wightman,  X'ew  York,  X'.  Y. 
Willys-Overland,  Inc.,  Toledo,  Ohio 
^V.  S.  Wilson  Corporation,  Xew  York,  X.  ^'. 
AVinter  &  Beifus,  Chicago,  111. 
A.  H.  Wirz,  Inc.,  Chester,  Pa. 
William  Wrigley,  Jr.,  Co.,  Chicago,  111. 
Wymaii  Gordon  Co.,  Worcester,  Mass. 
Yawinan  &  Erbe  Manufacturing  Co.,  Rochester, 

Xew  York 
York  Manufacturing  Co.,  York,  Pa. 
Youngstown  Sheet  &  Tube  Co.,  Youngstown,  O. 


Monthlies  of  General  Circulation 


Ainslee's,  Xew  York,  X.  Y. 

All  Outdoors,  X'ew  York,   X'.   Y. 

American  Boy,  Detroit,   Mich. 

.Vmerican  Magazine,  X'ew  York,  X'.  Y. 

The  American  Woman,  Augusta,  IVIe. 

American  Shooter,  New  York,  X.  Y. 

Asia,  Xew  York,  X.  Y. 

Association  Men,  Xew  York,  X.  Y. 

Atlantic  Monthly,  Boston,  Mass. 

Baseball,  Xew  York,  X.  Y. 

Black  Cat,  Salem,  Mass. 

Boys'  Life,  New  York,  X.  Y. 

Boys'  Magazine.  New  York,  X'^.  Y. 

Ca.se  &  Comment,  Rochester,  X^.  Y. 

Canadian  Boy,  St.  John,   Xcw    Brujiswick 

Century.  Xcw  York.  X.  \. 

Citizen,  Xiagara  Falls,  X.  ^'. 

Club  Woman's  Magazine,  Cincinnati,  Ohio 

Cosmoi)olitan,  X'ew  York,  X'^.  Y. 

Country  Life  in  America,  Garden  City,  X'.  Y- 

Current  Opinion,  New  York,  N.  Y. 

Delineator,  X'ew  York,  X'.  Y. 

Designer,  Xew  York,  X.  Y. 

Die  Deutsche  Hausfrau,  Milwa\ikcc,  Wis. 

Dramatist,  Easton,  Pa. 

Elite  Styles,  Xew  York,  N.  Y. 

Everybody's,  New  York,  X.  Y. 

Field  &  Stream,  Xew  York.  X.  "S". 

Film  Fun,  Xew  York,  X.  Y. 

Forecast,  New  York,  X'.  Y. 

Garden  Magazine,  Garden  City,  X'.  Y. 

(linger,  Dululh,  Minn. 


Ciolfers'  Magazine,  Chicago,  111. 

tiood  Housekeeping,  X'ew  York,  X'.  Y. 

Grizzly  Bear  Magazine,  Los  Angeles.  Cal. 

Guide  to  X'ature,  Sound  Beach.  Conn. 

Haarlemite,  Xew  York,  X.  Y. 

Harper's  Magazine,  X'ew  York,  X'.  Y. 

Health  Culture,  Xew  York,  X''.  Y. 

Hollands,  Dallas,  Texas 

Hounds  &  Hunting,  Decatur,  111. 

Household  Guest.  Chicago,  111. 

II  Carroccio,  Xew  York,  N.  Y. 

Illustrated  Review,  Atascadero,  Cal. 

Joe.  Chai)i)les  X'at'l  X^ews  Letter,  Boston,  Mass. 

John  Martin's  Book,  X'ew  York,  N.  Y. 

Journal  of  the  Outdoor  Life,  X^ew  York,  X.  \'. 

Ju\cnilc  Instructor,  Salt  Lake  City.   I'tah 

Keiths  Magazine,  Minneapolis,  ^linn. 

Keramic  Studio,  Syracuse,  X'^.  Y. 

Ladies'  Home  Journal,  Philadelphia.  Pa. 

Le  Bon  Ton,  X'ew  York,  X.  Y. 

Little  Folks,  Salem,  Mass. 

Lyceum  ^Magazine.  Chicago,  III. 

McClure's,  Xew  York,  X.  \. 

Mallott's  Magazine,  BostoTi,  Mass. 

^Liy  Manton  Fashion  Sheet,  Brooklyn.  X.  ^'. 

Mctro])olitau,  X'ew  ^'ork,  X.  Y. 

^Michigan  Sportsman,  Detroit,  Mich. 

Missouri  Wonuin,  St.  Louis,  Mo. 

Modern  Priscilla,  Boston,  Mass. 

Mother's  Magazine,  Xew  York,  X.  Y. 

Motion  Picture  Classic.  Brooklyn,  \.  ^'. 

Motion  Picture  ^Magazine,  Brooklyn,  X.  V. 


REPOK'I'    OK    THE    DIVISION    OF    A  l)^  K  R  lISINCi 


.'5;5 


Mr.  Foster's  Travel  ^lagaziiie,  New  York,  N  .Y. 

Munsey's,  New  York,  N.  Y. 

My  Message,  St.  Cloud,  Minn. 

National  rieo>>ra])liic',  Washington,  1).  ('. 

National  IMaga/.ine,  Hoston,  Mass. 

National  Sportsman,  Boston.  Mass. 

Nature  Study  Review,  Itliaea,  N.  'S'. 

Needlecraft,  Augusta,  Me. 

New  France,  New  York,  N.  \. 

New  West  Magazine,  Salt  Lake  City,  Utah 

North  American  Review,  New  York,  N.  Y. 

Outers  Book,  Chicago,  111. 

Outing,  New  York,  N.  Y. 

Parents'  Magazine,  New  ^'ork,  N.  Y. 

Patriotism  Magazine,  Springfield,  Mass. 

Peoples'  Home  Journal,  New  York,  N.  Y. 

Peoples'  Magazine,  New  York,  N.  Y. 

Peoples'  Popular  Monthly,  Des  Moines,  Iowa 

Periscope,  New  York,  N.  Y. 

Photoplay,  Chicago,   111. 

Pictorial  Review,  New  York,  N.  Y. 

Picture  Play,  New  York,  N.  Y. 

Poet  Lore,  Boston,  Mass. 

Proofs,  New  Aurora,  N.  Y. 

Public,  New  York,  N.  Y. 

Puerto  Rico  Ilustrado,  San  Jiian,  P.  K. 

Railroad  Man's  ^Magazine,  New  York,  N.  Y. 

Red  Book,  Chicago,  111. 


Red  Cross  Magazine,  (larden  City,  N.  Y. 

Review  of  Reviews,  New  York,  N.  Y. 

St.  Nicholas,  New  York,  N.  Y. 

Scribner's,   New   York,   N.   Y. 

Sentinel,  Mitchell,  S.  D. 

Smart  Set,  New  York,  N  .  Y. 

Smith's,  New  York,  N.  Y. 

Snap]>y  Stories,  New  York,  N.  Y. 

Southern  Woman's  Magazine,  Nashville,  Tenn. 

Star  Needlework  Journal,  New  York,  N.  Y. 

Sun.set,  San  Francisco,  Cal. 

System,  Chicago,  111. 

Today's  Housewife,  New  York,  N.  Y. 

'I'hrifty  Hou.sekeeping  Magazine,  Detroit,  Micli. 

Touchstone,  New  York,  N.  Y. 

Truth  Magazine,  New  York,  N.  Y. 

Uncle  Sam's  Boy,  Cincinnati,  Ohio 

Vanity  Fair,  New  York,  N.  Y. 

Wohelo,  New  York,  N.  Y. 

Woman's  Home  Companion,  New  York,  N.  Y. 

Woman's  Magazine,  New  York,  N.  Y. 

Woman's  National  Magazine,  Washington,  I).C. 

Woman's  World,  Chicago,  111. 

World  Court  Magazine.  New  York,  N.  Y. 

World's  Work,  C.arden  City.  N.  Y. 

Worth  While,  Long  Beach,  Cal. 

Zukunft,  New  York,  N.  Y. 


Weeklies  and  Semi-monthlies  of 
General  Circulation 


All  Story,  New  York,  N.  Y. 

Amerikos  Lietuvis,  Worcester,  Mass. 

Argosy,  New  York.  N.  Y. 

Boys'  World,  Elgin,  111. 

Brooklyn  Life,  New  York,  N.  Y. 

Bulletin,  Pittsburgh,  Pa. 

Bridgeford  News,  Rochester,  N.  Y. 

Chat,  Brooklyn,  N.  Y. 

Christian  Herald,  New  York,  N.  Y. 

Cleveland  Topics,  Cleveland.  Ohio 

Club  Fellow  &  Washington  Mirror,  New  York 

Collier's  Weekly,  New  York,  N.  Y. 

Crier,  New  York,  N.  Y. 

Detective  Story,  New  York,  N.  Y. 

Dial,  New  York,  N.  Y. 

Dongo,  Detroit,  ^Nlich. 

Fatat  Boston,  Boston,  Mass. 

Forbes  Magazine,  New  York,  N.  Y. 

Girls'  Companion,  Elgin,  111. 

Independent,  New  York,  N.  Y. 


Issue,  Jackson,  Miss. 
Judge,  New  York,  N.  Y. 
Kvety  Americke,  Omaha,  Neb. 
La  Follette's  Weekly,  Madison,  Wis. 
Leslie's,  New  York,  N.  Y. 
Milford  Topics,  Milford,  Conn. 
National  Tribune,  Washington,  D.  C. 
New  Republic,  New  York,  N.  Y. 
News  Letter,  Detroit,  Mich. 
Outlook,  New  York,  N.  Y. 
Pathfinder,  Washington,  D.  C. 
Police  Gazette,  New  York,  N.  Y. 
Polish  News,  New  Britain,  Conn. 
Popular  Magazine,  New  York,  N.  Y. 
Republic,  Boston,  Mass. 
Rider  &  Driver,  New  York,  N.  Y. 
Saturday  Globe,  Utica,  N.  Y. 
Saturday  Evening  Post,  Philadel]jhia, 
Scientific  American.  New  York,  N.  Y. 
Sigaretta,  Philadelphia,  Pa. 


Pa 


34  ]  GOVERNMENT 

Slovenian  Anicric-in  Koledar,  New  York.  N .  Y. 

Sotek,  Chicago,  111. 

Spur,  New  York.  N.  Y. 

Theatre  Programs  in  the  following  Cities: 

Boston,   Mass. 

Chicago,  111. 

Cleveland,  Ohio 

Detroit,  Mich. 

Kansas  City,  Mo. 

Los  Angeles,  Cal. 

New  York,  X.  ^  . 


WAR    ADVERTISING 

Pittsburgh,  I'a. 

San  Francisco,  Cal. 
Survey,  New  York,  N.  Y. 
Top  Notch,  New  York,  N.  Y. 
Town  &  Country,  New  York,  X 
Variety,  New  York,  N.  Y. 
Vogue,  New  York,  N.  Y. 
Woman's  Weekly,  Chicago,  111. 
Young  Folks,  Philadelphia,  Pa. 
Young  People'.s  Weekly,  Elgin,  111. 
Youths'  Companion,  Boston,  Mass 


Y. 


Omaha,  Xeh. 


Farm  Papers 


Agriculturist  Digest,  Xew  York,  X.  Y. 
Agriculturist  Student,  Columbus,  Ohio 
Albany  Co.  Farm  Bureau  Xews,  Albany,  X.  ^  . 
American  Agriculturist,  Xew  York,  X.  ^  . 
American  Bee  Journal.  Hamilton,  111. 
American  Breeder,  Kansas  City,  Mo. 
American  Farming,  Chicago,  111. 
American  Hereford  Journal,  Kansas  City,  Mo. 
American  Poultry  Advocate,  Syracuse,  X.  Y. 
American  Poultry  Journal,  Chicago,  111. 
.Vmerican  Sheep  Breeder,  Chicago,  111. 
American  S(iual)  Journal,  Warrenton,  Mo. 
Ancona  World,  Franklinville,  X.  Y. 
Arkansas  Farmer   &    Homestead,   Little  Rock, 

Arkansas 
Better  Fruit,  Portland,  Ore. 
Breeders'  Gazette,  Chicago,  111. 
California  Cultivator,  Los  Angeles,  Cal. 
California  Fruit  Xews,  San  Francisco,  Cal. 
California  Home  &  Farmer,  San  Francisco,  Cal. 
Camijbell's  Scientific  Farmer,  Billings,  Mont. 
Carolina  Farmer  &  Stockman,  Columbia,  S.  C. 
Carolina  Fruit  &  Trucker,  Wilmington,  X.  C. 
Chester  White  Journal,  Rochester,  Ind. 
Corn  Bell  Farmer,  Waterloo,  Iowa 
Country  Gentleman,  Philadelphia,  Pa. 
]')akota  Farmer,  Aberdeen,  S.  D. 
Date  Palm,  Indio,  Cal. 
Decorah  Posten,  Decorah,  Iowa 
Der  Deutsche  Farmer,  St.  Paul,  Minn. 
Deutsche  Amcrikanischer  Farmer,  Lincoln,  Xcb. 
Domestic  Beekeeper,  Northstar,  Mich. 
Drover's  Telegram,  Kansas  City,  Mo. 
Duroc   Mullclin,  Chicago,  111. 
Everybody's  Poultry  Magazine,  Hanover,  Pa. 
Farm  &  Dairy  Profit,  Salem,  Ohio 
Farm  Finder  ^Llgazine,  Xew  York,  X.  Y. 
Farm  &  Fireside,  Springfield,  Ohio 
Farm  &  Home  (E.  Ed.),  Springfield,  Mass. 
Farm  &  Home  (W.  Ed.),  Chicago,  111. 


Farm  &  Ranch,  Dallas,  Texas 

Farmer,  St.  Paul,  Minn. 

Farmer  &  Breeder,  Sioux  City,  Iowa 

Farmer  &  Stockman,  Kansas  City,   Mo. 

Farmers'  Dispatch,  St.  Paul,  ]Minn. 

Farmers'  Equity  Xews,  Alexandria,  Minn. 

Farmers'  Fireside  Bulletin,  Arlington,  Texas 

Farmer's  Home  Journal,  Louisville,  Ky. 

Farmers'  >rail  &  Breeze,  Topeka,  Kan. 

Farmers'  Success.  Red  Bank,  X.  J. 

Farmers'  Wife,  St.  Paul,  Minn. 

Farm  Life,  Sjicncer,  Ind. 

Farm  Xews,  Dallas,  Texas 

Farm  Stock  &  Home,  Minneapolis,  Minn. 

Farm  Tractor,  Kansas  City,  Mo. 

Field  &  Farm,  Denver,  Colo. 

Field  Illustrated,  N'ew  York,  X.  Y. 

Florida  Farmer  &  Stockman,  Jacksonville,  Flu. 

Florida  (irowcr,  Tam])a,  Fla. 

Fort  Worth  Daily  Live  Stock  Reporter,  North 

Fort  Worth,  Texas 
Fruit  Belt,  Grand  Rapids,  Mich. 
P'ruitman's  Guide,  New  York,  N.  Y. 
Gardener's  Chronicle,  ^fadison,  X.  J. 
Gefleugel  Zuechter,  Hamburg,  Wis. 
Gleaner,  Detroit,  Mich. 
Gleaning  in  Bee  Culture,  Medina,  Ohio 
Globe  Democrat,  St.  Louis,  ^lo. 
Great  Southwest  Farmer,  Phoenix.  .Vriz. 
Green's  American  Fruit  Grower,  Chicago,  111. 
Guernsey  Breeders'  Journal,  Peterboro,  X.  II. 
Hancock  Co.  Farm  Bureau  News,  Ellsworth,  Mc. 
Haus  &  liauernfreund,  Milwaukee,  Wis. 
Hoard's  Dairyman,  Ft.  Atkinson,  Wis. 
Ilolland.sche  Farmer,  (irand  Rapids,  Mich. 
Holstein-Friesian  Register,  Brattleboro,  Vt. 
HolsteinT<'riesian  World.  Syracu.se,  X.  Y. 
Home  &  Farm,  Louisville,  Ky. 
Horticulture,  Boston,   Mass. 
Hospotlar,  Omaha,  Xeb. 


Ri:r()R'r    ok     IIIK    division    of    AI)^KRTISING 


;5.5 


Idaho  FaniKT,  I5i)ist',  Idaho 

Illinois  Fariiier,  Quiiu-y,  111. 

Indiana  Farmers'  Guide,  Hunlington,  Inil. 

Inland  Farmer,  Louisville,   Ky, 

International   Plymouth   Rock   Journal,    Union 

City,  Mich. 
Iowa  Farmer,  Des  Moines,  la. 
Iowa  Homestead,  Des  Moines,  la. 
Iowa  State  Poultry  Journal,  Grimes,  la. 
Jersey  Bulletin,  Indianapolis,  Ind. 
Jewish  Farmer,  New  York,  N.  Y. 
Journal,  Atlanta,  Ga. 
Journal  of  Agriculture,  St.  Louis,  Mo. 
Kansas  City  Weekly  Journal,  Kansas  City,  Mo. 
Kansas  City  Weekly  Star,  Kansas  City,  Mo. 
Kansas  Farmer,  Topeka,  Kans. 
Kentucky  Farming,  Louisville,  Ky. 
Kimball's  Dairy  F'armer,  Waterloo,  la. 
Leghorn  World,  Waverly,  la. 
Live  Stock  Report,  Chicago,  111. 
Long  Island  Agriculturist,  Riverhead.L.  I.,  N.Y. 
The  ]Maine  Farmer,  Augusta,  Me. 
Manchester  LTnion  Leader,  Manchester,  N.  H. 
Market  Growers'  Journal,  Louisville,  Ky. 
Maryland  Farmer,  Baltimore,  Md. 
Michigan  Business  Farming,  Mt .  Clemens,  Mich. 
Michigan  Farmer,  Detroit,  Mich. 
Minnesota  Farm  Review,  St.  Paul,  Minn. 
Missouri  &  Kansas  Farmer,  Kansas  City,  ]\Io. 
Missouri  Farmer,  Columbia,  Mo. 
^lissouri  Ruralist,  St.  Louis,   Mo. 
Missouri  Valley  Farmer,  Topeka,  Kans. 
Modern  Farming,  New  Orleans,  La. 
Montana  Farmer,  Great  Falls,  Mont. 
National  Alfalfa  Journal,  Chicago,  111. 
National  F'armer,  W'inona,  Minn. 
National  Farmer  &  Stock  (irower,  St.  Louis,  Mo. 
National  Grange  Monthly,  Springfield,  Mass. 
National  Stockman  &  Farmer,  Pittsburgh,  Pa. 
National  Wool  Grower,  Salt  Lake  City,  Utah 
Nebraska  Farmer,  Lincoln,  Neb. 
Nebraska  Farm  Journal,  Omaha,  Neb. 
Nebraska  Ruralist,  Lincoln,  Neb. 
Nebraska  State  Grange  Journal,  Kearney,  Neb. 
New  England  Homestead,  Springfield,  Mass. 
New  York  State  F'ruit  Grower,  Medina,  N.  Y. 
Non  Partisan  Leader,  Fargo,  N.  D. 
N.  W.  Farmstead,  Minneapolis,  Minn. 
Northwest  Pacific  Farmer,  Portland,  Ore. 
N.  W.  Stockman  &  Farmer,  Helena,  Mont. 
Ohio  Farmer,  Cleveland,  Ohio 
Oklahoma  Farmer,  Oklahoma  City,  Okla. 
Oklahoma  Farmer-Stockman,  Okla.  City,  Okla. 
Oklahoma  Live  Stock  News, OklahomaCity, Okla . 
O.  K.  Poultry  Journal,  Mounds,  Okla. 
Orange  Judd  Farmer,  Chicago,  111. 


Orchard  &;   Farm,  Los  .Vngeles,  Cal. 

Oregon  Farmer,  Portland,  Ore. 

Oregonian,  Portland,  Ore. 

Organized  Farmer,  Wausau,  Wis. 

Ozark  Countryman,  Springfield,  Mo. 

Pacific  Homestead,  Salem,  Ore. 

Pacific  Poultryman,  Seattle,  Wash. 

Pacific  Rural  Press,  San  Francisco,  Cal. 

Pelto  Ja  Koti,  Suj)erior,  Wis. 

Pennsylvania  Farmer,  Philadelphia,  Pa. 

PetalumaW'eekly  Poultry  Journal, Petaluma, Cal. 

Pet  Stock  Journal,  Lamoni,  la. 

Poland  China  Journal,  Kansas  City,  Mo. 

Poultry  Culture,  Kansas  City,  ^lo. 

Poultry  Herald,  St.  Paul,  Minn. 

Poultry  Item,  Sellersville,  Pa. 

Poultry  Success,  Springfield,  Ohio 

Power  Farming,  St.  Joseph,  Mich. 

Practical  Farmer,  Philadelphia,  Pa. 

Prairie  Farmer,  Chicago,  111. 

Progressive  Farmer,  Birmingham,  Ala. 

Record  Stockman,  Denver,  Colo. 

Reliable  Poultry  Journal,  Quincy,  111. 

Republic,  St.  Louis,  ]\Io. 

Rhode  Island  Red  Journal,  Waverly,  la. 

Rice  Journal,  (Vowley,  La. 

Rocky  Mountain  Husbandman, Great  Falls,  Mon . 

Rural  New  Yorker,  New  York,  N.Y. 

Rural  Spirit,  Portland,  Ore. 

Rural  Weekly,  St.  Paul,  Minn. 

Rural  Weekly,  Omaha,  Neb. 

Rural  W^orld,  Los  Angeles,  Cal. 

Safe  Farming,  Dubuque,  la. 

Seed  World,  Chicago,  111. 

Southern  Agriculturist,  Nashville.  Tenn. 

Southern  Cultivator,  Atlanta,  Ga. 

Southern  Fruit  Grower,  Chattanooga,  'l\'nn. 

Southern  Planter,  Richmond,  \'a. 

Southern  Ruralist,  Atlanta,  Ga. 

Southland  Farmer,  La  Porte,  Texas 

Southwest  Stockman-Farmer,  Phoenix,  Ariz. 

Successful  Farming,  Des  Moines,  la. 

Swine  Breeders'  Journal,  Indianapolis,   Ind. 

System  on  the  Farm,  Chicago,  111. 

Tri- Weekly  Constitution,  Atlanta,  (ia. 

Trumbull  Rural  Associate,  Youngstown,  Ohio 

Utah  Farmer,  Lehi,  L'tah 

Wallace's  F'armer,  Des  Moines,  la. 

Washington  Farmer,  Spokane,  Wash. 

Western  F'armer,  Portland,  Ore. 

Western  Farm  Life,  Denver,  Colo. 

Western  Poultry  Journal,  Cedar  Rapids,  la. 

Wisconsin  Agriculturist,  Racine,  Wis. 

Wisconsin  Farmer,  Madison,  Wis. 

Wisconsin  Horticulturist,   Madison,   Wis. 


Technical,  Trade  and  Miscellaneous 

Publications 


Abels  Photographic  Weekly,  Cleveland,  Ohio 
Accessory  &  Garage  Journal,  Pawtucket,  R.  I. 
Advance  Styles,  New  York,  N.  Y. 
Advertising  and  Selling,  New  York,  N.  Y. 
Advertising  Club  News,  New  York,  N.  Y. 
Advertising  News,  New  York,  N.  Y. 
Aerial  Age,  New  York,  N.  Y. 
Agrimotor,  Chicago,  111. 
Alaska  &  Northwest  Mining  Journal,  Seattle, 

Wash. 
Amaranth,  Detroit,  ]\Iich. 

Amateur  Photographers  Weekly,  Cleveland, Ohio 
American,  York,  Pa. 
American  Architect,  New  York,  N.  Y. 
American  Artisan  &  Hardware  Record, Chicago. 
American  Automobile  Digest,  Cincinnati,  Ohio 
American  Bankers'Association,  New  York,  N.  Y. 
American  Bankruptcy  Reports,  Albany,  N.  Y. 
American  Beagle,  Youngstown,  Ohio 
American   Blacksmith   Auto    &    Tractor   Shop, 

Buffalo,  N.  Y. 
American  Bottler,  New  York,  N.  Y. 
American  Brewer,  New  York,  N.  Y. 
American  Builder,  Chicago,  111. 
American  Cabinet  Maker  &  Upholsterer,  New 

York,  N.  Y. 
American  Carpet  &  Upholstery  Journal,  Phila- 
delphia, Pa. 
American  Chauffeur,  Cincinnati,  Ohio 
American  Cheese  Maker,  Grand  Rapids,  ^lich. 
American    Church    Sunday    School    Magazine, 

Philadelphia,  Pa. 
American  Cloak  &  Suit  Review,  New  York,  N.Y. 
American  Coal  Journal,  Chicago,  111. 
American  Contractor,  New  York,  N.  Y. 
American  Co-operative  Journal,  Chicago,  111. 
American  Co-operative  ^lanager,  Chicago,  111. 
American  Cutler,  New  York,  N.  Y. 
American  Drop  Forger,  Pittsburgh,  Pa. 
American  Druggist  &  Pharmaceutical  Record, 

New  York,  N.  Y. 
American  Elevator  &  Grain  Trade,  Chicago,  III. 
American  Exporter,  New  York,  N.  Y. 
American  Federationist,  Washington,  D.  C. 
American  Fertilizer,  Philadelphia,  l*a. 
American  Food  Journal,  Chicago,  111. 
American  Forestry,  Washington,  D.  C. 
American    Funeral    Director,    Grand    Rapids, 

Michigan 
American  Furniture  Manufacturer,  Chicago,  111. 

36  1 


American  Garage  &  Auto  Dealer,  Chicago,  111. 

American  Gas  Engineering  Journal,  New  York. 

American  Gentleman,  New  York,  N.  Y. 

American  Globe,  Los  Angeles,  Cal. 

American  Grocer,  New  York,  N.  Y. 

American  Hardware  Journal,  New  York,  N.  Y. 

American  Hatter,  New  York,  N.  Y. 

American  Industries,  New  York,  N.  Y. 

American  Jeweler,  Chicago,  111. 

American  Jewish  Chronicle,  New  York,  N.  Y. 

American  Journal  of  Botany,  Brooklyn,  N.  Y. 

American  Journal  of  Orthopedic  Surgery ,  Boston . 

American  Journal  of  Pharmacy ,  Philadelphia ,  Pa . 

American  Journal  of  Sociologjs  Chicago,  111. 

American  Journal  of  Surgery,  New  York,  N.  Y. 

American  Journal  of  Syphilis,  St.  Louis,  Mo. 

American     Journal     of     ^'eterinary     [Medicine, 
Chicago,  111. 

American  Laundry  Journal,  Troy,  N.  Y. 

American  Lawyers'  Quarterly,  Cleveland,  Ohio 

American  Legal  News,  Detroit,  Mich. 

American  Lumberman,  Chicago,  111. 

American  Machine  &  Tool  Record,  Cincinnati. 

American  Machinist,  New  York,  N.  Y. 

American  ^lagazine  of  Art,  AVashington,  D.  C. 

American  Man,  Cambridge,  Ohio 

American  Metal  Market,  New  York,  N.  Y. 

American  ^Tiller,  Chicago,  111. 

American  Milliner,  New  York,  N.  Y. 

American  Paint  &  Oil  Dealer,  St.  Louis,  Mo. 

American  Paint  Journal,  St.  Louis,  Mo. 

American  Perfumer,  New  York,  N.  Y. 

American  Philatelist,   Federalsburg,   Md. 

American  Photography,  Boston,  Mass. 

American  Physical  Education  Review,  Spring- 
field, Mass. 

American  Pressman,  Pressmen's  Home,  Tenn. 

American  Printer,  New  York,  N.  Y. 

American  Review  of  Shoes   &  Leather,   Phila- 
delphia, Pa. 

American  Roofer,  Chicago,  111. 

American-Scandinavian  Review,  New  York,  N.Y. 

American  School  Board  Journal, ^lilwaukee.  Wis. 

American  Shoeniaking,  Boston,  ]\Iass. 

American  Silk  Journal,  New  York,  N.  Y. 

American  Stationer  &  Office  Outfitter,  New  York 

American  Stone  Trade,  Chicago,  111. 

.American  Tailor  &  Cutter,  New  York,  N.  Y. 

.Vmerican  Thresherman  &  Farm  Power, 
Madison,  Wis. 


REPORT    OF    THE    1)1  V 

Aiiioritaii  Wool  &  Cotton  Reporter,  Boston. 
American  Workman,  Wasliinfi'ton,  D.  C 
Ancient    Order    of    I'uited    Workman    Journal, 

Muscatine,  la. 
Ancient  Order  of  United  Workman,  Farjio,  X.  D. 
Anthracite  Labor  News,  Shenandoah,  Pa. 
Apothecary,  Boston,  Mass. 
Apparel  Criterion,  Seattle,  Wash. 
Ajjparel  Gazette,  Chicago,  111. 
Ai)])arel  Cazette,  Los  Angeles,  Cal. 
Archives  of  Pediatrics,  Xew  ^'ork,  N.  Y. 

Architect  &  Engineer  of  California,  San  Fran- 
cisco, Cal. 

Architects    Buyers    Reference    (Quarterly,    New 
York,  N.  Y. 

Architectural  Foruui,  New  York,  N.  Y. 

Architectural  Record,  New  York,  N.  Y. 

Architectural  Review,  Boston,  ^Nlass. 

Architecture,  New  York,  N.  Y. 

Architecture  &  Building,  New  York,  N.  Y. 

The  Armorer,  Springfield,  ^Liss. 

Arts  &  Archaeology,  Washington,  1).  C. 

Arts  &  Decoration,  New  York,  N.  Y. 

Associated  Advertising,   Indianapolis,  Lid. 

Astorian  Sanomat,  Astoria,  Ore. 

Astrophysical  Journal,  Chicago,  111. 

Automobile  Blue  Book,  New  ^'ork,  N.  Y. 

Automobile  Builder,  Cleveland,  Ohio 

Automobile  Dealer  &  Repairer,  New  York,  N.  Y. 

Automobile  Journal,  Pawtucket,  R.  I. 

Auto  Trade  Journal,  Philadel])hia,  Pa. 

Automobile  Topics,  New  York,  N.  Y. 

Automotive  Industries,  New  York,  N.  Y. 

Auto  Review,  St.  Louis,  ]Mo. 

Autumn  Leaves,  Lamonia,  la. 

Aviation  &  Aeronautical  Engineering,  New  York 

Bakers  &  Confectioners'  Review,  Los  Angeles. 

Bakers'  Helper,  Chicago,  111. 

Bakers'  Review,  New  York,  N.  Y. 

Bakers'  Weekly,  New  York,  N.  Y. 

Baltimore  Afro-American  Ledger,  Baltimore. 

Baltimore  Trade  Unionist,  Baltimore,  Md. 

Bankers'  Monthly,  Chicago,  111. 

Banker  &  Tradesman,  Boston,  Mass. 

Baptist  Banner,  Parkersbnrg,  W.  Ya. 

Baptist  Standard,  Dallas,  Texas 

Barrel  &  Box,  Chicago,  111. 

Bee  Hive,  Norwalk,  Ohio 

Bellman,  Minneapolis,  Minn. 

Better  Roads  &  Streets,  Dayton,  Ohio 

Biblical  Recorder,  Raleigh,  N.  C. 

Biblical  World,  Chicago,  111. 

Biltmorean,  Albany,  N.  Y. 

Black  Diamond,  Chicago,  111. 

Blast  Furnace  &  Steel  Plant,  Pittsburgh,  Pa. 


ISION    OF    ADVERTISING  [37 

Boiler  ]Maker,  New  York,  N.  Y. 
Boilermakers  &  Slii|)  l?Milders'  Journal,  Kansas 

City,  Kans. 
Book  of  Baby  Mine,  Chicago,  111. 

Book.seller,  Newsdealer  &  Stationer,  New  "S'ork 
Boot  &  Shoe  Recorder,  Boston,  Mass. 

Boston  Commercial,  Boston,  Mass. 

Boston  Ilairenik,   Boston,   Mass. 

Boston  Medicals  Surgical  Journal,  Boston,  Mass. 

Botanical  (iazette,  Chicago,  111. 

Box  Maker,  Worcester,  Mass. 

Brass  World,  New  York,  N.  Y. 

Brewer  &  Maltster,  Chicago,  111. 

Brewers'  Journal,  New  York,  N.  Y. 

Brick  &  Clay  Record,  Chicago,  111. 

Brick  Building,  Bo.ston,  Mass. 

Bricklayer,  Mason  &  Plasterer,  Indianai)olis. 

Brooms,  Brushes  &  Handles,  ^Milwaukee,  Wis. 

Brotherhood,  Philadelphia,  Pa. 

BuflFalo  Unista,  Buffalo,  N.  Y. 

Builder,  Anomosa,  la. 

Building  &  Engineering  News,  San  Francisco. 

Building  Review,  New  Orleans,  La. 

Bulletin     of    National    Association    of    Retail 
Clothiers,  Des  Moines,  la. 

Bulletin  of  Pharmacy,  Detroit,  ]\Iich. 

Bulletin  of  Photogra])hy,  Philadelphia,  Pa. 

Bulletin  of  the  Royal  Arcanum,  Boston,  Mass. 

Business  Bulletin,  ISIinot,  N.  D. 

Business  Digest,  New  York,  N.  Y. 

Business  Educator,  Columbus,  Ohio 

Business  ^lagazine,  Knoxville,  Tenn. 

Business  Philosopher,   Chicago,  111. 

Butchers'  Advocate,  New  York,  N.  Y. 

Butchers  &  Packers'  Gazette,  St.  Louis,  Mo. 

Butter,  Cheese  &  Egg  Journal,  Milwaukee,  Wis. 

California  Citrograph,  Los  Angeles,  Cal. 

California  Eclectic  ^ledical  Journal,  Los  Angeles 

California  Tourist  &  Hotel  Reporter, 
Los  Angeles,  Cal. 

Camera,  Philadelphia,  Pa. 

Camera  Craft,  San  Francisco,  Cal. 

Candy  &  Ice  Cream,  Chicago,  111. 

Canner,  Chicago,  111. 

Canning  Trade,  Baltimore,  ^Id. 

Carpet  &  Upholstery  Trade  Review,  New  York 

Carriage  Dealers'  Journal,  Troy,  N.  Y. 

Casualty  Review  Insurance,  Chicago,  III. 

Caterer  &  Hotel  Proprietors'  Gazette,  New  York. 

Catholic    Knights  of  America  Journal,   Cincin- 
nati, Ohio 

Catholic  Knights  and  Ladies  of  America  Journal, 
Chicago,  Illinois 

Catholic  Mutual  Benefit  Ass'n,  Buffalo,  N.  Y. 

Catholic  Relief  &  Beneficiary  Association  Bul- 
letin, Buffalo,  N.  Y. 


38]  GOVERNMENT    \V 

Catholic  Churchmaii,  New  Orleans,  La. 
Calholic  Register,  Denver,  Colo. 
Catholic  Temperance  Advocate,  Danhury.Conn. 
Catholic  World,  New  York,  N.  Y. 
Cement  &  Engineering  News,  Chicago,  111. 
Central  Banker,  Omaha,  Neb. 
Central  Station,  New  York,  N.  Y. 
Chamber  of  Commerce  Journal  of  Maine,  Port- 
land, Me. 
Chamber  of  Commerce  Record,  McKeesport, Pa. 
Chariot,  Crawfordsville,  Ind. 
Chef  &  Steward,  Chicago,  111. 
Chemical    &    INIetallurgical    Engineering,    New 

York,  N.  Y. 
Chicago  Reyven,  Chicago,  111. 
Chicago  Dziennick  Chicagoski,  Chicago,  111. 
Chicago  Jeffersonian ,  diicago,  111. 
Chicago  Predmeseske  Listy,  Chicago,  111. 
Chicago  Svornost,  Chicago,  111. 
Chicago  Telegraf,  Chicago,  111. 
Chilton  .\utomobile  Directory,  Philadeli)hia,  Pa. 
Chilton  Tractor  Journal,  Philadelphia,  Pa. 
Christian  Endeavor  World,  Boston,  Mass. 
Christian  Intelligencer,  New  York,  N.  Y. 
Christian  Nation,  New  York,  N.  Y. 
Christian  Observer,  Louisville,  Ky. 
Christian  Standard,  Cincinnati,  Ohio 
Christian  Union  Herald,  Excelsior  Springs,  Mo. 
Christian  Union  Herald,  Pittsburgh,  Pa. 
Christian  Work,  New  York,  N.  Y. 
Christian  Worker,  Des  Moines,  la. 
Christmas  Book,  Cedar  Falls,  la. 
Church  Bulletin,  New  York,  N.  Y. 
Churchman,  New  York,  N.  Y. 
Cigar  &  Tobacco  Journal,  Minneapolis,  ]Sliuii. 
Civil  Service  Age,  Seattle,  Wash. 
Civil  Service  Chronicle,  New  'S'ork,  N.  Y. 
Clay  Worker,  Indianapolis,  Ind. 
Cleaners  &  Dyers'  Review,  Cincinnati,  Ohio 
Cleaning  &  Dyeing  World,  Chicago,  111. 
Cleveland  Gazette,  Cleveland,  Ohio 
Clinton  Democrat,  Clinton,  N.  J. 
Clothier  &  Furnisher,  New  York,  N.  Y. 
Coal  Age,  New  York,  N.  Y. 
Coal  Association  Message,  Reading,  Pa. 
Coal  Dealer,  Minnea])olis,  Minn. 
Coal  Industry,  Pittsburgh,  i'a. 
Coal  Trade  Bulletin,  Pittsburgh,  Pa. 
Coal  Trade  Journal,  New  York,  N.  ^' . 
Colorado  School  Journal,  Denver,  Colo. 
Colorado  Tourist  &  Hotel  Reporter,  Denver. 
Columbian  &  Western,  Chicago,  111. 
Commercial  America,  Philadelphia,  Pa. 
Commercial  Bulletin,  Los  Angeles,  Cal. 
Commercial  Car  Journal,  Philadelphia,  Pa. 


\R    ADVERTISING 

Commercial  Fertilizer,  Atlanta,  Ga. 

Commercial  News,  Sioux  Falls,  S.  D. 

Commercial  Telegraphers  Journal,  Chicago,  111. 

Coming  Styles,  New  York,  N.  Y. 

Compressed  Air  Magazine,  New  York,  N.  Y. 

Concordia,  Chicago,  111. 

Concrete,  Detroit,  Mich. 

Concrete  Age,  Atlanta,  Ga. 

Concrete  Products,  Chicago,  111. 

Confectioners'  Gazette,  New  York,  N.  Y. 

Confectioners'  Journal,  Philadelphia,  Pa. 

Confectioners'  Review,  Cincinnati,  Ohio 

Confederate  Veteran,  Nashville,  Tenn. 

Construction,  New  York,  N.  Y. 

(^ontinent,  Chicago,  111. 

Cordage  Trade  Journal,  New  York,  N.  Y. 

Cornell  Veterinarian,  Ithaca,  N.  Y. 

Cornish  Chronicle,  AVaverly,  la. 

Court  of  Honor,  Springfield,  111. 

Crescent,  St.  Paul,  Minn. 

Current  Quarterlies,  Chicago,  111. 

Corset  &  Underwear  Review,  New  York,  N.  Y. 

Cotton,  Atlanta,  Ga. 

Cotton  &  Cotton  Oil  News,  Dallas,  Texas 

Cotton  Seed  Oil  .Magazine,  Atlanta,  Ga. 

Cracker  Baker,  New  York,  N.  Y. 

Creamery  &  Milk  Plant  Monthly,  Chicago,  III. 

Creamery  Journal,  Waterloo,  la. 

Creightou  Chronicle,  Omaha,  Neb. 

Crockery  &  Glass  Journal,  New  York,  N.  Y. 

Cuba  Review,  New  York,  N.  Y. 

Daily    Iron    Trade    &    Metal    Market   Report, 

Cleveland,  Ohio 
Daily  Metal  Re])orter,  New  York,  N.  Y. 
Daily  Mill  Stock  Reporter,  New  York,  N.  Y. 
Darby  Progress,  Darby,  Pa. 
DeKalb  Tribune,  DeKalb,  Mo. 
Decorative  Furnisher,  New  York,  N.  Y. 
Degree  of  Honor  of  Iowa,  Cedar  Rapids,  la. 
Degree  of  Honor  Review,  St.  Paul,  Minn. 
Delicatessan,  New  York,  N.  Y. 
Dental  Digest,  New  York,  N.  Y. 
Dental  Items  of  Interest,  New  York,  N.  Y. 
Dental  Outlook,  New  York,  N.  Y. 
Dental  Summary,  Toledo,  Ohio 
Denver  Nazione,  Denver,   Colo. 
Detroit  Directories,  Detroit,  Mich. 
Detroit  Speaker,  Detroit,  Mich. 
Dixie  Guard's  Journal,  Goin,  Teiui. 
Dixie  Miller,  Atlanta,  Ga. 
Dixie  Wood  Worker,  Atlanta,  (ia. 
Doings  in  (irain.  Milwaukee,  Wis. 
Domestic  Engineering,  Chicago,  111. 
Dover  Index,  Dover,  Del. 
Dress  Essentials,  New  York,  N.  Y. 


REPORT    OF    THE    DIVISIOX    OF    ADVERTISINC 


[  39 


l)ni<;  and  ( 'lii'iiiical  Markets,  New  York,  X.  'N'. 
Druggist  Circular,  Xow  York,  X.  Y. 
Oriig  Trade  Weekly,  Xow  ^Ork,  X.  ^'. 
Druids  IVragazine,  San  Fraueisoo,  Cal. 
l^ry  (loods  &  Apparel,  Xew  York,  X.  Y. 
Dry  (ioods  Economist,  Xew  York,  N  .  Y. 
Dry  (ioods  (niide.  New  Y'ork,  X.  Y. 
Drygoodsnian,  St.  Louis,  Mo. 
Dry  Goods  Reporter,  Chicago,  111. 
Dunellen  ^Veekly  Call,  Dunellen,  X.  J. 
Dun's  Review,  ^s'ew  York,  X.  Y. 
Eastern  Dealer,  Philadelphia,  I'a. 
Eastern  Underwriter,  New  York,  N.  Y. 
Educational  Administration  and  Sujiervision, 

Haltiuiore,  ^Id. 
Educational  Foundations,  Xew  ^'ork,  X.  Y. 
Egg  Reporter,  Waterloo,  la. 
Egyptian,  Philadelphia,  Pa. 
Electrical  Age,  Xew  Y'ork,  X.  Y^. 
Electrical  Experimeter,  Xew  York,  X.  Y^. 
Electrical  Merchandising,  New  York,  N.  Y. 
Electrical  Record,  New  Y'ork,  N.  Y. 
Electrical  Review,  Chicago,  111. 
Electrical  Worker,  Springfield,  111. 
Electrical  World.  New  York,  X.  Y'. 
Electrical  City  Magazine,  Chicago,  111. 
Electricity   &   Engineering,   Chicago,   111. 
Electrical  Journal,  Pittsburgh,  Pa. 
Electric  Railway  Journal,  Xew  York,  N.  Y. 
Electric  Traction,  Chicago,  111. 
Electric  Yehicles,  Chicago,  111. 
Elementary  School  Journal,  Chicago,  111. 
Elevator  Constructor,  Philadelphia,  Pa. 
El  Paso  Labor  Advocate,  El  Paso,  Texas 
Embalmers'  Monthly,  Chicago,  111. 
Engineering  &  Cement  World,  Chicago,  111. 
Engineering  &  Contracting,  Chicago,  111. 
Engineering  &  INIining  Journal,  New  Y'ork,  N.  Y . 
Engineering  Magazine,  New  York,  N.  Y. 
Engineering  News  Record,  New  Y'ork,  N.  Y. 
Etiuipment  ^lerchandise,   Scranton,   Pa. 
Kvangelical  Endeavor,  Ilarrisburg,  Pa. 
Exhibitors'  Herald,  Chicago,  111. 
Exhibitors'  Program  Co.,  Pittsburgh,  I'a. 
Export  liulletin,  Philadelphia,  Pa. 
Exporters  &  Importers'  Journal,  New  York. 
Expositor,  Cleveland,  Ohio 
Factory,  Chicago,  111. 
Farm  Implement  News,  Chicago,  111. 
Farm  Implements,  Alinneapolis,  Minn. 
Farm  ^[achinery  and  F^arm  Power,  St.  Louis. 
Fashionable  Woman,  New  York,  N.  Y. 
Fayette  Journal,  Fayette ville,  W.  Ya. 
Federal  Reporter,  New  Y'ork,  N.  Y. 
Fibre  &  Fabric,  Boston,  Mass. 


Field  &  Show  Dog,  Youngstown,  Ohio 

Financial  Review,  Xew  York,  X.  'S'. 

Florists'   Review,   Chicago,    111. 

Flour  &  FVod,  Milwaukee,  Wis. 

Flour  &  Grain  World,  Seattle,  Wash. 

Flour,  Hay,  Grain  &  Feed,  New  ^'ork,  X.  Y. 

Fordowner,  ^Milwaukee,   Wis. 

Frat,   Chicago,   111. 

FVaternal  Henefit  League  Record,  Xew  Haven. 

Fraternal  Brotherhood  Journal,  Los  Angeles. 

Fraternal  Index,  Detroit,  ^[ich. 

Fraternal  Leader,  Oak  Park,  111. 

Free  AVill  Baptist  Messenger,  Baxter,  Tenn. 

Friend  &  Guide,  Xeenah,  Wis. 

Fruit  Trade  Journal,  Xew  York,  N.  Y. 

Funnel,  Xew  Y'ork,  N.  Y. 

Furniture  Dealer,  ^Tinneapolis,  INIinn. 

Furniture  Index,  Jamestown,  X.   Y. 

Furniture  Journal,  Chicago,  111. 

Furniture  Mfr.  &  Artisan,  Grand  Rapids,  Mich. 

Furniture  ^Merchants  Trade  Journal,  Des  Moines, 

Iowa 
Furniture  Trade  Review,  Xew  York,  N.  Y. 
Furniture  Worker,  Cincinnati,  Ohio 
Furniture  World,  New  York,  N.  Y'. 
Fur  Trade  Review,  New  York,  X.  Y. 
Garment  Review,  Chicago,  111. 
Gas  Age,  New  Y'ork,  N.  Y. 
Gas  Energy,  Xew  York,  N.  Y'. 
Gas  Engine,  Cincinnati,  Ohio 
Gas  Industry,  BuflFalo,  N.  Y. 
Gas  Power,  St.  Jose])h,  INIich. 
Gas  Record,  Chicago,  111. 
Gas  Review,  Madison,  Wis. 
Geyers  Stationer,  New  Y'ork,  N.  Y'. 
Gideons,  Chicago,  111. 
Glovers  Review,  Glovers  ville,  N.  Y. 
Goldsmith  &  Silversmith,  New  Haven,  Conn. 
Golden  Cross  Journal,  Boston,  Mass. 
Good  Furniture,  Grand  Rapids,  Mich. 
Grain  Dealers'  Journal,  Chicago,  111. 
Grand  Rapids  Furniture  Record,  (iraiid  Rapids, 
(iranite  Marlile  &  Bronze,  Boston,  Mass. 
(irant  City,  Worth  County  Tribune,  Grant  City, 

Missouri 
Graphic  Arts,  Boston,  Mass. 
Greenville  Heights  Advocate,  Jersey  City,  N.J. 
Gregg  Writer,  New  York,  N.  Y. 
Grit  Grin,  Perrysburg,  N.  Y'. 
Grocers'  IVIagazine,  Boston,  Mass. 
Gulf  Marine  Register,  New  Orleans,  La. 
Haberdasher,  New  York,  N.  Y. 
Halletsville,  Nory  Domov%  Halletsville,  Texas 
Hardware  &  Hou.se  Furni.shing  Goods,  Atlanta, 

Georgia 


40  ]  GOVERNMENT    ^^ 

Hardware  Age,  New  York,  N.  Y. 

Hardware  Dealers'  Magazine,  New  York,  N.Y. 

Hardwood  Record,  Chicago,  111. 

Hardware  Review,  New  York,  N.  Y. 

Hardware  Trade,  St.  Paul,  Minn. 

Hardware  World,  San  Francisco,  Cal. 

Harness,  New  York,  N.  Y. 

Harness  Dealer,  Des  Moines,  la. 

Harness  Gazette,  Rome,  N.  Y. 

Harness  Herald,  St.  Louis,  ]Mo. 

Harness  World,  Cincinnati,  Ohio 

Hay  Trade  Journal,  Canajoharie,  N.  Y. 

Heating  &  Ventilating  Magazine,  New  York. 

Hebrew  Standard,  New  York,  N.  Y. 

Herald  of  the  AVell  Country,  Alburjuerque, 

New  ^lexico 
Hide  &  Leather,  Chicago,  111. 
Hilo  O  Facho,  Hilo,  Hawaii 
Hispano  America,  San  Francisco,  Cal. 
Hitchcock's  ^Machine  Tool  List,  Chicago,  111. 
Home  Advocate,  Phihidelphia,  Pa. 
Homestead     Amerikansky     Russky     Viestnik, 

Homestead,  Pa. 
Horse  Show  Catalog,  Rochester,  N.  Y. 
Horse  Show  Prize  List,  Rochester,  N.  Y. 
Horse  World,  Buffalo,  N.Y. 
Hotel  Bulletin,  Chicago,  111. 
Hotel  Gazette,  New  York,  N.  Y. 
Hotel  Monthly,  Chicago,  111. 
Hotel  Review,  New  York,  N.  Y. 
Hotel  World,  Chicago,  111. 
House  Furnishing  Review,  New  York,  N.  Y. 
Household  Guest,  Atlanta,  Ga. 
Hub,  New  York,  N  .  Y. 
Hunter  Trader  Trapper,  Columbus,  Ohio 
Ice  &  Refrigeration,  Chicago,  111. 
Ice  Cream  Review,  ^Milwaukee,  Wis. 
Ice  Cream  Trade  Journal,  New  York,  N.  Y. 
Illinois  Red  ]Man,  Bloomington,  111. 
Illinois  Trumpet  Call,  Chicago,  111. 
Illustrated  Milliner,  New  York,  N.  Y. 
Illustrated  World,  Chicago,  111. 
Implement  Age,  Springfield,  Ohio 
Imi)lement   &  Tractor  Trade  Journal,    Kansas 

City,  Mo. 
Implement  Hardware  Bullcliu,  Abilene,  Kansas 
Importers  Guide,  New  'S'ork,  N.  Y. 
Improvement  Bulletin,  Minneajiolis,  Minn. 
Independent  Advertising,  New  York,  N.  Y. 
India  Rubber  World,  New  York,  N.  Y. 
Indie;!  I  or  National  Journal  of  Insurance,  Detroit, 

:Mich. 
Industrial  Arts  Magazine,  Milwaukee,  Wis. 
IiKJuslrial  Managein(Mit ,  New  York,  N.  Y. 
Industrial  Record,  Dallas,  Tex. 


AR    ADVERTISING 

Inland  Printer,  Chicago,  111. 

Inland  Storekeeper,  New  York,  N.  Y. 

Insurance  Press,  New  York,  N.  Y. 

Intercollegiate  Statesman,  Chicago,  111. 

International  Brotherhood  of  Bookbinders,  In- 
diatiapolis,  Ind. 

International  Confectioner,  New  York,  N.  Y. 

International  Journal  of  Orthodontia,  St.  Louis. 

International  Military  Digest,  New  York,  N.  Y. 

International  Railway  Journal,  Philadelphia,  Pa. 

International  Sheriff,  St.  Paul,  Minn. 

International  Studio,  New  York,  N.  Y. 

Interstate  Grocer,  St.  Louis,  Mo. 

Iron  Age,  New  York,  N.  Y. 

Iron  Trade  Review,  Cleveland,  Ohio 

Iron  Tradesman,  Atlanta,  Ga. 

Jamestown  Vart  Land,  Jamestown,  N.  Y. 

Jewelers'  Circular,  New  York,  N.  Y. 

Jewish  Criterion,  Pittsburgh,  Pa. 

Jewish  Si)ectator,  Memphis,  Tenn. 

Jolly  Elk,  St.  Paul,  Minn. 

Journal  of  Abnormal  Psychology,  Boston,  Mass. 

Journal  of  Accountancy,  New  York,  N.  Y. 

Journal  Anier.  Med.  Ass'n.,  Chicago,  111. 

Journal  of  the  Amer.  Soc.  of  Mechanical  Engi- 
neers, New  York,  N.  Y. 

Journal  of  Education,  Madison,  Wis. 

Journal  Laboratory   &   Clinical   Medicine,   St. 
Louis,  Mo. 

Journal  of  ^Medical  Society  of  New  Jersey,  Ar- 
lington, N.  J. 

Journal  of  National  Dental  Association, 
Chicago,  111. 

Journal  of  Pharmacology,  Baltimore,  Md. 

Journal  of  Political  Economy,  Chicago,  111. 

Journal  of  the  Society  of  Automotive  Engineers, 
New  York,  N.  Y. 

Journal  of  Western  Society  of  Engineers, 
Chicago,  111. 

Jovian,  St.  Louis,  IVIo. 

Kansas  City  Free  Mason,  Kansas  City,  Mo. 

Kansas  Municipalities,  Lawrence,  Kan. 

Kansas  Pythian,  Kansas  City,  Kan. 

Kansas  Workman,  Newton,  Kan. 

Katholischer  Jagendfreund,  Evanston,  111. 

Kennel  Adxocate,  Sierra  ^ladre,  Cal. 

Kentucky  Sunday  School  Reporter,  Louisville. 

Keystone  Magazine  of  Optometry,  Phila.,  Pa. 

Kindergarten  Primary  ^lagazine,  ^Nfanistee, 
Michigan 

Knights  of  the  (iolden  Eagle,  Philadelphia,  Pa. 

Lace  &  ICmbroidery  Review,  N(>w  '\'ork,  N.  ^'. 

Ladies'  Review,  Port  Huron,  Mich. 

Lady  Maccaboe,  Port  Huron,  Mich. 

La  Porte  .Vrgus  Bulletin.  La  I'orlc.  Ind. 

Laundrvman's  Guide,  Atlanta,  (Ja. 


REPORT    OF    THE    DIVISION    OF    ADVERTISING 


[  41 


Lawyer  &  Banker,  New  Orleans,  La. 

Leallier  Manufacturer,  IJoston,  ALxss. 

L.  I.  A.  C.  iNlotorist,  Brooklyn,  N.  Y. 

Liberty  Magazine  Quarterly,  Washington,  D.C. 

Life  &  Labor,  (liicago.  111. 

Life  Insurance  Courant,  Oak  Park,  111. 

Lincoln  Free  Press,  Lincoln,  Neb. 

Live  Wires,  Fargo,  N.  D. 

Lodge  Record,  Watcrtown,  N.  Y. 

Log  Book,  Bayside  Yacht  Club,  Bayside,  N.  Y. 

Log  of  the  Circuninavigators'  Club, 
Burlington,  N.J. 

Louisiana  Planter,  New  Orleans,  La. 

Loyal  American,  Chicago,  111. 

Lumber,  St.  Louis,  Mo. 

Lumber  Jack,  Seattle,  Wash. 

Lumberman,  St.  Louis,  Mo. 

Lumberman's  Review,  New  York,  N.  Y. 

Lumber  Trade  Journal,  New  Orleans,  La. 

Lumber  AVorld  Review,  Chicago,  111. 

Machinery,  New  York,  N.  Y. 

Majority,  Wheeling,  Vi .  Va. 

Mantel  Tile  &  Grate  Monthly,  Utica,  N.  Y. 

Manual  Training  ^lagazine,  Peoria,  111. 

Manufacturer,  Salem,  Ore. 

Manufacturers'  News,  Chicago,  111. 

Manufacturers'  Record,  Baltimore,  Md. 

Manufacturing  Clothier,  New  York,  N.  Y. 

Manufacturing  Jeweler,  Providence,  R.  I. 

Marine  Engineering,  New  York,  N.  Y. 

Marine  Industrial  Investment  Digest,  New  York 

Marine  News,  New  York,  N.  Y. 

Maryland  Historical  Magazine,  Baltimore,  Md. 

Masonic  Bulletin,  Cleveland,  Ohio 

Master  Mason,  Kansas  City,  Mo. 

Medical  Herald,  Kansas  City,  Mo. 

Men's  Wear,  New  York,  N.  Y. 

Mercantile  Adjuster,  St.  Louis,  Mo. 

^Icrchants'  and  ^Manufacturers'  Journal,  Balti- 
more, Md. 

Merchant  Plumber  &  Fitter,  New  York,  N.  Y. 

Merchant  &  ^lanufacturer,  Nashville,  Tenn. 

Merchants'  Index,  Denver,  Colo. 

Merchants'  Journal,  Topeka,  Kan. 

Merchants'  Journal  &  Commerce, Richmond,  Va. 

Merchants'  National  Drug  Journal,  Des  ^Moines, 
Iowa 

Merchants'    National   Hardware    Journal,    Des 

Moines,  Iowa 
Merchants'  Trade  Index,  New  Orleans,  La. 
^Merchants'  Trade  Journal,  Des  Moines,  Iowa 
Mercurio,  New  Orleans,  La. 
Messenger,  Oshkosh,  Wis. 
Metal  Industry,  New  York,  N.  Y. 
Metal  Record  &  Electroplater,  Bridgeport,  Conn. 


Metal  Worker,  Plumber  &Steamfitter, New  York 
Meyer  Brothers  Druggist,  St.  Louis,  Mo. 
Michigan  Christian  Advocate,  Detroit,  ]Mich. 
Michigan  Investor,  Detroit,  Mich. 
Michigan    Manufacturer    &    Financial    Record, 

Detroit,  Mich. 
^lid-Continent  Banker,  St.  Louis,  Mo. 
Milk  Trade  Journal,  Waterloo,  Iowa 
Millers'  Review,  Philadelphia,  Pa. 
Mill  Furnisher,  Chicago,  111. 
IMilliner,  Chicago,  111. 
^Milling  &  Grain  News,  St.  Louis,  Mo. 
Mill  News,  Charlotte,  N.  C. 
Mill  Supplies,  Chicago,  111. 
Milwaukee  Wochenblatt,  Milwaukee,  Wis. 
Milwaukee  Nowiny  Polski,  ^Milwaukee,  Wis. 
Mining  Age,  New  York,  N.  Y. 
Mining  &  Oil  Bulletin,  Los  Angeles,  Cal. 
Mining  &  Scientific  Press,  San  Francisco,  Cal. 
Mining  Congress  Journal,  AVashington,  D.C. 
Missionary  Magazine,  Washington,  D.C. 
Mississippi  Sunday  School  Herald,  Jackson, Miss. 
Mississippi  Valley  Lumberman,  Minneapolis. 
Mississippi  Valley  Medical  Journal,  Louisville. 
Mixer  &  Server,  Cincinnati,  Ohio 
Modern  Building  Magazine,  Detroit,  Mich. 
Modern  Hospital,  Chicago,  111. 
Modern  Methods,  Detroit,  :Mich. 
Modern  Miller,  Chicago,  111. 
Modern  Painter,  Chicago,  111. 
Modern  Philology,  Chicago,  111. 
Monumental  News,  Chicago,  111. 
Moose  Journal,  Philadelphia,  Pa. 
Moravian,  Nazareth,  Pa. 
Motion  Picture  News,  New  York,  N.  Y. 
Motography,  Chicago,  111. 
Motor,  New  York,  N.  Y. 
Motor  Age,  Chicago,  111. 
Motorboat,  New  York,  N.  Y. 
Motor  Boating,  New  York,  N.  Y. 
Motor  Cycle  &  Bicycle  Illustrated,  New  York. 
Motor  Cycling  &  Bicycling,  Chicago,  111. 
Motordom,  Albany,  N.  Y. 
Motorist,  Omaha,  Neb. 
Motor  Life,  New  York,  N.  Y. 
Motor  Record,  New  York,  N.  Y. 
Motor  Truck,  Pawtucket,  R.  I. 
Motor  World,  New  York,  N.  Y. 
Moving  Picture  World,  New  York,  N.  Y. 
Municipal  and  County  Engineering, Chicago,  111. 
Municipal  Journal,  New  York,  N.  Y. 
Musical  Times,  Chicago,  111. 
Music  Blue  Book,  New  York,  N.  Y. 
Music  Trade  Indicator,  Chicago,  111. 
Music  Trade  Review,  New  York,  N.  Y. 
Music  Trades,  New  York,  N.  Y. 


4^2 


GOVERNMENT    WAR    ADVERTISING 


Mutual  Magazine,  Philadelpliia,  Pa. 
National  American,  Kansas  City,  Mo. 
National  Architect,  Philadeliihia,  Pa. 
National  Baker,  Philadelphia,  Pa. 
National  Banker,  Chicago,  111. 
National  Bottlers'  Gazette,  New  ^'(lrk,  N.  Y. 
National  Builder,  Chicago,  111. 
National  Cleaner  &  Dyer,  Chicago.  111. 
National  Drug  Clerk,  Chicago,  111. 
National  Druggist,  New  York,  N.  Y. 
National  Economist,  Des  Moines,  Iowa 
National  Engineer,  Chicago,  111. 
National  Class  Budget,  Pitt.shurgh,  Pa. 
National  Grocer,  Chicago,  111. 
National  (irocers'  Bulletin,  St.  Paul,  Minn. 
National  Harness  Review,  Chicago,  111. 
National  Hay  Press,  Winchester,  hid. 
National  Jeweler,  Chicago,  111. 
National  Laundry  Journal,  Chicago,  111. 
National  Lithographer,  New  York,  N.  Y. 
National  Marine,  New  York,  N.  Y. 
National  Office  Journal,  Chicago,  111. 
National  Petroleum  News,  Cleveland,  Ohio 
National  Police  Journal,  New  York,  N.  Y. 
National  Printer-Journalist,  Chicago,  111. 
National  Protective  Legion,  Waverly,  N.  Y. 
National  Provisioner,  New  York,  N.  Y. 
National  Real  Estate  Journal,  Indianapolis. 
National  Union  Booster,  Chicago,  111. 
Natural  Gas  &  Gasoline  Journal,  Buffalo,  N.  Y. 
Nautical  Gazette,  New  York,  N.  Y. 
Newark  Trihuna  del  New  Jersey,  Newark,  N.J. 
New  Britain  Przevvodnik  Xatolicke, 

New  Britain,  Conn. 
Newhurgh  Register,  Newhurgh,  Ind. 
New  England  Craftsman,  Boston,  Mass. 
New  England  Grocer  and  Tradesman,  Boston. 
New  England  Hardware  News,  Boston,  Mass. 
New  England  Labor  Digest,  Providence,  R.  I. 
News  from  Headquarters,  Independent  Order  of 

Red  Men.  Chicago,  111. 
New  South  Baker,  .Vtlanta,  (.hx. 
Newspa])erdoni,  New  York,  N.  Y. 
News  Record,  New  York,  N.  Y. 
New  York  .Vtlantis,  New  York,  N.  Y. 
New  York  Desteaptate  Romane,  New  \'ork. 
N.  Y.  LuMd)er  Trade  Journal,  New  York.  N.  Y. 
New  York  Rohotuik  Polski,  New  York,  \.  \. 
Ninth  ("oast  News,  New  York,  N.  Y. 
North  American  Wine  &  Sjjirit  Journal,  Boston 
Northwestern  Confectioner,  Milwaukee,  Wis. 
Northwestern  Druggist,  St.  Paul,  Minn. 
Northwestern  Jeweler,  Albert  Lea,  Minn. 
Notions  &  Fancy  Goods,  New  York,  N.  \'. 
Notion  &  Novelty  Review,  New  York,  N.  Y. 
Notion  Trade  Topics,  New  York,  N.  Y. 


Northwestern  Miller,  Minneapolis.  Minn. 
Novelty  News.  Chicago.  111. 
Norristown  Times.  Norristown,  Pa. 

Nugent's  Bulletin,  New  York,  N.  Y. 

Office  Appliances,  Chicago,  111. 

Official    Railwav     E(iuij)ment     Register,    New 

York,  N.  Y.  ' 
Official  Register  of  Iowa  Pharmaceutical  Ass'n., 

Algona,  Iowa 
Ohio  Architect  Engineer  and  Builder,  Cleveland, 

Ohio 
Ohio  Law  Bulletin,  Norwalk,  Ohio 
Oil  Age,  Los  Angeles,  Cal. 
Oil  &  C.as  Journal,  Tulsa,  Okla. 
Oildom,  New  York,  N.  Y. 

Oil,  Paint  &  Drug  Reporter,  New  \'ork.  N.  Y. 
Oil  Press.  Kansas  City,  Mo. 
The  Oil  Trade  Journal,  New  York,  X.  Y. 
Oil  Weekly,  Houston,  Tex. 
Oklahoma  Retail  Merchant,  Oklahoma  City. 
Oklahoma  School  Herald,  Oklahoma  City,  Okla. 
OklahomaSundaySchool  Worker, Oklahoma  ( "ity 
Omaha  Trade  Exhibit,  Omaha,  Neb. 
Open  Exhaust,  La  Crosse,  Wis. 
Opera  House  Reporter,  Des  Moines,  Iowa 
Ojjerative  Miller.  Chicago.  111. 
Optical  Journal   &  Review  of  Optometry,  New 

York,  N.  Y. 
Optimist.  Mt.  Vernon.  Ohio 
Optometrist  &  Optician,  Rochester,  N.  Y. 
Order  of  Mutual  Protection  Journal,  Chicago. 
Oregon  Retailers  Journal.  Portland,  Ore. 
Oregon  Teachers  Monthly,  Salem,  Ore. 
Our  Animals,  San  Francisco,  Cal. 
Outlook  of  Missions.  Philadelphia,  Pa. 

Pacific  Builder  &  Engineer,  Seattle,  Wash. 

Pacific  Coast  Gazette,  San  Francisco,  Cal. 

Pacific  Coast  Hotel  &  Apartment   Record.  Los 
Angeles,  Cal. 

Pacific   Coast  Hotel    (iazette,   San    Francisco. 

Pacific  Coast   Journal   of   Nursing.    San    Fran- 
cisco. ( "al. 

Pacific  Coast  Merchant,  San  Francisco.  Cal. 

Pacific  Fisherman,  Seattle,  Wash. 

Pacific  Motorboat,  Seattle,  Wash. 

Pacific  Printer,  San  Francisco,  Cal. 

Packages,  Milwaukee,  Wis. 

Packer,  Kansas  City,  Mo. 

Paint,  Chicago.  111. 

Paint  &  Varnish  Record,  Washington,  1).  C. 

Painters'  Magazine,  New  York,  N.  Y. 

Paint,  Oil  &  Drug  Review.  Chicago,  111. 

Paper,  New  York,  N.  Y. 

Pai)er  Box  Maker,  New  York.  N.  Y. 

Paper  Dealer.  Chicago,  111. 

Paper  :\Iill  .^  Wool  Ptili)  News,  New  York,  N.V. 


REPORT    OF    TTIK    DIV 


Paper  Tnule,  Chicago,  111. 
Paper  Trade  Journal,  New  York,  N.  \  . 
Park  &  Cemetery,  Chicago,  111. 
Peanut  Promoter,  Houston,  Tex. 
Pelham  Souvenirs,  Pelham,  N.  Y. 
Pennsylvania  Lumberman,  Scranton,  Pa. 
Petroleum,  Chicago,  111. 
Petroleum  Age,  Chicago,  111. 
Pharmaceutical  Era,  Xew  York,  N.  "\  . 
Philadelphia  Chamhcr  of  Commerce  News  Bulle- 
tin, Philadelphia,  Pa. 
Philadeijjhia  Gazeta  Ludowa,  Philadelphia.  Pa. 
Philadelphia  Protestant  Federation,  Phila..  Pa. 
Photo  Craft  :Magazine,  Ann  Arbor,  ^Nlich. 
Photo  Era,  Boston,  Mass. 

Photographic  Journal  of    America,  New  York. 
Photo  Miniature,  New  York,  N.  Y. 
Photo  Play  World,  Philadelphia,  Pa. 
Pioneer  Western  Lumberman,  San  Francisco. 
Plainfield  Record,  Plainfield,  N.  J. 
Playthings,  New  York,  N.  Y\ 
Piano  Journal,  New  York,  N.  Y. 
Plumbers  Trade  Journal,  New  Y^ork,  N.  Y. 
Plumbing  &    Heating    Magazine,  Phila.  Pa. 
Pocket  List  of  Railroad  Ofticials,  New  York. 
R.  L.  Polk  Directory,  Sioux  City,  Iowa. 
R.  L.  Polk  Directory,  New  York,  N.  Y. 
Portland  Directory,  Portland,  Me. 
Portland  Grocers  &  ^Merchants.  Portland,  Ore. 
Posselts  Textile  Journal,  Philadelphia,  Pa. 
Poster,  Chicago,  111. 
Potato  Magazine,  Minneapolis,  Minn. 
Pottery,  Glass  &  Brass  Salesman,  New  "SOrk. 
Power,  Montour  Falls,  N.  Y'. 
Power  Farming  Dealer,  St.  Joseph,  iSIich. 
Power  Plant  Engineering,  Chicago,  111. 
Power  Wagon,  Chicago,  111. 
Premium  Buyer,  New  York,  N.  Y'. 
Presto,  Chicago,  111. 
Price  Current,  Wichita,  Kan. 
Price  Current  &  Grain  Reports.  Chicago,  111. 
Printing,  New  York,  N.  Y. 
Printing  Art,  Cambridge,  ]\[ass. 
Produce  Bulletin,  New  York,  N.  Y. 
Produce  News,  New  York,  N.  Y. 
Produce  Review  and  American  Creamery,  New 

York,  N.Y. 
Progressive  Merchant,  Dallas,  Tex. 
Protected  Home  Circle  Gazette,  Sharon.  Pa. 
Public  Schools,  Denver,  Colo. 
Public  Service,  Chicago,  111. 
Public  Utilities  Reports,  Rochester,  N.  Y. 
Publishers  Weekly,  New  York,  N.  Y. 
Pullman  Porters'  Review,  Chicago,  111. 
Purchasing  Agent,  New  York,  N.  \  . 
Puritan,  Pittsburgh,  Pa. 


ISION    OF    ADVERTISING  [  43 

Pythian  Record.  .Kbcrdeen,  Wash. 

llailroad  Herald,  Atlanta,  (ia. 

Railway  Age,  New  ^'ork,  N.  V. 

Railway  Electrical  Engineer,  New  York.  N.  ^  . 

Railway  Journal,  Chicago,  111. 

Railway  Maintenance  Engineer,  New  York. 

Railway  Mechanical  Engineer,  New  York,  X .  Y. 

Railway  Review,  Chicago,  111. 

Railway  Signal  Engineer,  New  York,  N.  "\  . 

Railway  World,  Philadelphia,  Pa. 

Reading  Labor  Advocate.  Reading,  Pa. 

Real  EstateRecord  &  Builders"  Guide,  New  York. 

Record  of  Christian  Work,  Philadelphia,  Pa. 

Refrigeration,  Atlanta,  Ga. 

Refrigerating  World,  New  York.  N.  Y. 

Reporter.  Chicago.  111. 

Retail  Baker,  Brooklyn,  N.  Y. 

Retail  (^oalman,  Chicago.  111. 

Retail  Druggist,  Detroit,  Mich. 

Retail  Lumberman,  Kansas  City,  Mo. 

Retail  Tobacconist,  Long  Island  City,  N.  Y. 

Richmond  Item,  Richmond,  Ind. 

Rinaldis  Official  Guide  of  Tampa  &  South  Flor- 
ida, Tampa,  Fla. 

Road  Maker,  Moline,  111. 

Rock  Products,  Chicago,  111. 

Royal  Highlander,  Lincoln,  Neb. 

Royers  Financial  Record,  Seattle,  Wash. 

Roysters  Almanac,  Norfolk,  Va. 

Rubber  Age  &  Tire  News,  New  York,  N.Y. 

Rudder,  New  York,  N.Y. 

Rural  Delivery  Record,  York,  Pa. 

Safety  Engineering,  New  York,  N.  Y. 

St.  Joseph  Service  Bureau  Bulletin,  St.  Joseph, 
Mo. 

St.  Louis  Commercial  News  &   Labor   Gazette, 
St.  Louis,  Mo. 

St.  Louis  Furniture  News,  St.  Louis,  Mo. 

Sales  Management,  Chicago,  111. 

Sample  Case,  Columbus,  Ohio 

San  Antonio  Inquirer,  San  .Vntonio,  Tex. 

Sanative  Medicine  Quarterly.  Nyack.  N.  Y. 

San  Francisco  La  Voce  de  Popolo,  San  Franci.sco 

San  Marcos  Times,  San  Marcos,  Tex. 

Santa  Fe  Magazine.  Chicago,  111. 

Sartorial  Art  Journal,  New  York,  N.  Y . 

School  Arts  Magazine,  Cleveland,  Ohio 

School  Education,  ^Nlinneapohs,  ^linn. 

School  Index,  Cincinnati,  Ohio 

School  Review,  Chicago,  111. 

Seamen's  Journal,  San  Francisco,  Cal. 

Sewing  ^Machine  Times,  New  York,  N.Y. 

Shears,  Lafayette,  Ind. 

Sheet  jMetal,  New  York,  N.  Y. 

Shepard's  Citations,  New  York,  N.  \  . 


44 


GOVERNMENT    WAR    ADVERTISING 


Shoe  and  Leather  Facts,  Philadelphia,  I'a. 

Shoe  and  Leather  Reporter,  Boston,  ^lass. 

Shoe  Findings,  Chicago,  111. 

Shoe  Repairer  &  Dealer,  Boston,  ^lass. 

Shoe  Repair  Shop,  St.  Louis,  Mo. 

Shoe  Retailer,  Boston,  ]\lass. 

Shreveport  Royal  Banner,  Shrevei)ort,  La. 

Signs  of  the  Times,  Cincinnati,  Ohio 

Silent  Partner,  New  York,  N.  Y. 

Silk,  New  York,  N.  Y. 

Simmons  Spice  Mill,  New  York,  N.  Y. 

Sioux  Falls  Journal,  Sioux  Falls,  S.  D. 

Soap  Gazette  and  Perfumer,  New  York,  N.  Y. 

Soda  Dispenser,  Atlanta,  Ga. 

Soda  Fountain,  New  York,  N.  Y. 

Soft  Drink  Journal,  Chicago,  111. 

South  American,  New  York,  N.  Y. 

Southern  Architect  &  Builders  News,  Atlanta. 

Southern  Banker,  Atlanta,  Ga. 

Southern  Carbonator  &  Bottler,  Atlanta,  Ga. 

Southern  Christian  Advocate,  Anderson,  S.  C. 

Southern  Christian  Recorder,  Nashville,  Tenn. 

Southern  Clinic,  Richmond,  Ya. 

Southern  Engineer,  Atlanta,  Ga. 

Southern  Grain  &  Flour  Journal,  Kansas  City. 

Southern  Lumberman,  Nashville,  Tenn. 

Southern  Medical  Journal,  Birmingham,  Ala. 

Southern  Pharmaceutical  Journal,  Dallas,  Tex. 

Southern  School  Work,  Alexandria,  La. 

Southern  Textile  Bulletin,  Charlotte,  N.  C . 

Southern  Tobacco  Journal,  Winston  Salem,  N.  C. 

Southwestern   Grain  &  Flour  Journal,  Wichita, 

Kan. 
Southwestern  Retailer  &  jNIfr.,  Dallas,  Tex. 
Sovereign  Visitor,  Omaha,  Neb. 
Spatula,  Boston,  Mass. 
Spirit  of  Missions,  New  York,  N.  Y. 
Spokesman,  Cincinnati,  Ohio 
Sporting  Goods  Dealer,  St.   Louis,   Mo. 
Sporting  Goods  Sales  Journal,  New  York,  N.  Y. 
Standard,  Boston,  Mass. 

Starchroom  Laundry  Journal,  Cincinnati,  Ohio 
State  Federationist,  New  York,  N.  Y. 
State  Guard  News,  New  Haven,  Conn. 
Steam,  New  York,  N.  Y. 
Steam  Shovel  &  Dredge,  Chicago,  III. 
Steel  &  Garnett,  Philadcl])hia,  Pa. 
Steel  &  Metal  Digest,  New  York,  N.  Y. 
Stone,  New  York,  N.  Y. 
Street  Railway  Bulletin,  Boston,  Mass. 
Successful  Banking,   Beiilou  ILirbor,  Midi. 
Suffolk  Herald.  Suffolk,  Va. 
Sugar,  New  York,  N.  Y. 
Sunnysidc,  New  York,  N.  Y. 
Sunshine  Bulletin,  New  York,  N.  Y. 
Superintendent  &  Foreman,  Boston,  Mass. 


Swedish  American  Trade  Journal,  New  York. 

Sweets,  Atlanta,  Ga. 

Talking  Machine  Journal,  New  York,  N.  Y. 

Talking  ^Nhichinc  World,  New  York,  N.  Y. 

Taylor  Nasinec,  Taylor,  Texas 

Tea  &  Coffee  Trade  Journal,  New  York,  N.  Y. 

Telegraph  &  Telephone  Age,  New  York,  N.  Y. 

Telephone  Engineer,  Chicago,  111. 

Telephone  News,  Philadelphia.  Pa. 

Telephony,  Chicago,  111. 

Temperance  Cause,  Boston,  Mass. 

Texas  Medical  Journal,  Austin,  Texas 

Texas  Municipalities,  Austin,  Texas. 

Texas  Odd  Fellow,  Dallas,  Texas 

Textile  American,  Boston,  ]Mass. 

Textile  Colorist,  Philadelphia,  Pa. 

Textile  ^Manufacturer,  Charlotte,  N.  C. 

Textile  Review,  Boston,  Mass. 

Textiles,  Boston,  Mass. 

Textile  Worker,  New  York,  N.  Y. 

Textile  World  Journal,  New  York,  N.  Y. 

Therapeutic  Gazette,  Detroit,  Mich. 

Tiffin  Daily  Tribune,  Tiffin,  Ohio 

Timberman,  Portland,  Ore. 

Tobacco  Leaf,  New  York,  N.  Y. 

Tobacco  News,  Philadelphia,  Pa. 

Tobacco  Worker,  Louisville,  Ky. 

Tobacco  World,  Philadelphia,  Pa. 

Toledo  Anieryka  Echo,  Toledo,  Ohio 

Tomo,  Honolulu,  Hawaii 

Toys  and  Novelties,  Chicago,  111. 

Tractor  and  Gas  Engine  Review,  ^ladison.  Wis. 

Tractor  &  Trailer,  New  York,  N.  Y. 

Trade  Outlook,  Louisville,  Ky. 

Tradesman,  Omaha,  Neb. 

Traffic  Bulletin,  Chicago,  111. 

Traffic  World,  Chicago,  111. 

Transfer  &  Storage,  New  York,  N.  Y. 

T.  P.  A.  j\Ligazine,  St.  Louis,  Mo. 

Travelers  Railway  Guide,  New  York,  N.  Y. 

Trunks,  Leather  Goods  and  LTmbrellas,  Phila- 
delphia, Pa. 

Trust  Companies  Magazine,  New  York,  N.  Y. 

Twin  City  Commercial  Bulletin,  St.  Paul,  ^linn. 

Typograi)hical   Journal,    Indiana{)olis,   Ind. 

Typewriter  Topics,  New  York,  N.  Y. 

Union  Labor  .Vdvocate,  Chicago,  111. 

Union  Labor  Bulletin,  Newark,  N.  J. 

Union  Postal  Emiiloye,  Washington,  D.  C. 

Union  Reporter,   Pittsbiu'gh,  Pa. 

Linited  Forester,  Chicago,  111. 

United  Presbyterian,   Pittsburgh,  Pa. 

United  States  Su]jremc  ( 'ourl  .\dvance  Oi)inions, 
Rochester,  N.  Y. 

United  Stales  Trade  Reporter,  Cincinnati,  Ohio 

U.S.  Tobacco  Journal,  New  York,  N.  Y. 


REPORT    OF    THE    DIV 

Fiiiversal   Engineer,  New  York,  X.   Y. 

N'ehicle  Journal,  Dallas,  Texas 

Vehicle  Monthly,  Philadeli)hia,  I'a. 

Veneers,  Indianajxilis,  Ind. 

Vermont  ^Medicine,  Rutland,  \  t. 

Violin  World,  New  York,  N.  Y. 

Walden  Stationer  and  Printer,  New  York,  N.  Y. 

Walther  League  Messenger,  Milwaukee,  AVis. 

War  Cry,  New  York,  N.  Y. 

Warm    Air   Heating    &   Sheet    ^Tetal    Journal, 

Philadelphia,  Pa. 
Waste  Trade  Journal,  New  York,  N.  Y. 
Watts  Official  Railway  Guide,  Atlanta,  Ga. 
West  Coast  Lumberman,  Seattle,  Wash. 
Western  Builder,  Milwaukee,  Wis. 
Western  Christian  Advocate,  Cincinnati,  Ohio 
Western  Confectioner,  Seattle,  Washington. 
Western  Contractor,  Kansas  City,  Mo. 
Western  Druggist,  Chicago,  111. 
Western  Drug  Record,  Kansas  City,  ]Mo. 
Western  Engineering,  San  Francisco,  Cal. 


TSION    OF    ADVERTISING  [  4.5 

Western  Funiilurc  Review,  Portland,  Ore. 

Western  Hotels  and  Travel,  San  Francisco,  Cal. 

Western  ^ledical  Review,  Omaha,  Neb. 

Western  Medical  Times,  Reno,  Nev. 

Western  Motor,  Seattle,  Wash. 

Western  Motor  and  Garage,  Seattle,  Wash. 

Western  Tobacco  Journal,  Cincinnati,  Ohio 

Western  Trade  Journal,  Chicago,  111. 

Wilton  Star,  Wilton,  Conn. 

Wireless  .\ge,  New  York,  N.  Y. 

Wisconsin  Motorist,  Milwaukee,  Wis. 

Women's  Wear,  New  York,  N.  Y. 

Woodman  Journal,  Dallas,  Texas 

Wood  Turning,  Milwaukee,  Wis. 

Woodworker,  Indianapolis,  Ind. 

Wood  Working  ^fachinery  List,  Chicago,  111. 

Wright  Directories,  Milwaukee,  Wis. 

Yachting,  New  York,  N.  Y^ 

Yankton  Press  &  Dakotan,  Yankton,  S.  D. 

Year  Book,  Camden,  N.  J. 

Y.  M.  II.  A.  Bulletin,  New  York,  N.  Y. 


House  Organs 


Addressographer,  Addressograph  Company, 

Chicago,  111. 
Alabama  Monthly,  Frank  Cronk,  Denver,  Colo. 
Alpha  Aids,  Alpha-Portland  Cement  Company, 

Easton,  Pa. 
Aluminum  Bulletin,  Aluminum  Co.  of  America, 

Massena,  N.  Y. 
Aluminum    Cooking   House    Organ,  Aluminum 

Cooking  Utensil  Co.,  New  Kensington,  Pa. 
.\luminuni    Cooking    Utensil    Weekly    Bulletin, 

Aluminum  Cooking  LUensil  Co.,  New  Kensing- 
ton, Pa. 
American     Sugar     Bulletin,     American     Sugar 

Refining  Co.,  New  York,  N.  Y. 
Anderson  Shoe  Co.  House  Organ,  Baltimore,  Md. 
Arrow,  City  Athletic  Club,  New  York,  N.  Y. 
Arrow,  Pierce  Arrow  Motor  Car  Co.,  Buffalo, 

New  York. 
Atlantic  Connecting  Rod,  Atlantic  Refining  Co., 

Philadelphia,  Pa. 
Baltimore   &  Ohio  Employes   Magazine,   Balti- 
more, Md. 
Birmingham,  Ala.,  Chamber  of  Commerce  House 

Organ,  Birmingham,  Ala. 
Boston  Blue  Bulletin,  Hill  Clarke  &  Co.,  Inc., 

Boston,  Mass. 
Brownings  Magazine,  Browning  King  Co.,  New 

York,  N.  Y. 
Budget,  ^Maryland  Casualty  Co.,  Baltimore,  ]\Id. 
Building  Service,  Builder's  &  Trader's  Exchange, 

Grand  Rapids,  Mich. 


Bulletin,  Jack  Wolf,  San  Quentin,  Cal. 
Bulletin  of  Illinois  Federation  of  Women's  Clubs, 

Chicago,  111. 
Bulletin  of  Wholesale  Coal  Trade  Association, 

New  York,  N.  Y. 
Bulletin  of  Womans  Club,  Evanston,  111. 
B.  V.  Dealer,  B.  V.  D.  Company,  New  York. 
Carter  Times,  Carter  White  Lead  Co.,  Chicago, 

111. 
Chameleon,  The  Sherwin-Williams  Co.,  Cleve- 
land, Ohio 
Cherry    Circle,    Chicago    Athletic    Association, 

Chicago,  111. 
Cherry  Circle,  J.  G.  Cherry  Co.,  Cedar  Rapids, 

la." 
Chicago  Bonding  &  Insurance  Co.  House  Organ, 

Chicago,  111. 
Chicago  Paper  Co.  House  Organ,  Chicago,  HI. 
Cleveland    Enterpri.se,    Chamber    of    Industry, 

Cleveland,  Ohio 
Colgate  Clock,  Colgate  &  Company,  Jersey  City, 

N.  J. 
Columbian  Crew,  C\)lunibian  Rope  Co.,  .\ul)urn. 

New  York. 
Commercial  Journal,  Marshalltown  Club,  Mar- 

shalltown,  la. 
Comstock    Electrifier,    L.    K.    Comstock    Co., 

New  York,  N.  Y. 
Concrete  Builder,  Portland  Cement  Association, 

Chicago  111. 


4() 


GOVERN  MEXT  WAR  ADVERTISING 


Coiisolidatoil  Dental  Manufactiiriiii;  ("o.  House 

Organ,   New  York,  X.  Y. 
Contacl,  Westingliouse  Eleelric  \-   Maiiiiractiir- 

\nji  Co.,  East  Pittsburgh,  Pa. 
Crown,  Crown  Cork  &  Seal  Co.,  Baltimore,  Md. 
Crown  Topics,  Crown  Cork  &  Seal  Co.,  Haiti- 
more,  Md. 
Demonstration,  L.  C.  Smith  &  l?ros.,  Syracuse, 

Xew  York. 
Dewey  Doing.s.  Dewey  Portland  Cement   Co., 

Kansas  City,  Mo. 
D.  C.  House  Organ,  Diamond  Crystal  Salt  Co., 

St.  Clair,  Mich. 
DuPont  ^lagazine,  E.  I.  DuPont   de    Xemours 

&  Co.,  Wilmington,  Del. 
Dutch  Bov  Painter,  Xatioual  Lead  Co.,  Xew 

York,  n'.  Y. 
Edi.son    Round    Tal)le,    Commonwealth    Edison 

Co.,  Chicago,  111. 
Edison  Sales   Builder,   Edison   Lamp   \\'orks  of 

tiie  (leneral  Electric  Co.,  Harrison,  N.  J. 
Electric    Bulletin,    Boston    Last    Co.,    Boston, 

Mass. 
Express  Messenger,  American  Railway  Express 

Co.,  Xew  York,  X.  Y. 
Field  Notes,  Northwestern  Mutual   Life  Insur- 
ance Co.,  Milwaukee,  Wis. 
For  Instance,  McClure's  Magazine,  Xew  York. 
Fruit  Dispatch,  Fruit  Dispatch  Co.,  Xew  York. 
Fulton  Facts,  Frank  Cronk,  Denver,  Colo. 
Furrow,  Deere  &  Co.,  Moline,  111. 
Gas  Defense,  Gas  Defense  Plant,  Long  Island 

City,  X.  Y. 
G.  E.  Advertiser,   General    Electric  Company, 

Schenectady,  X.  Y. 
Cood  Fixtures,  W.  B.  McLean  Manufacturing 

Co.,  Pittsburgh,  Pa. 
(!rai)hite,   Joseph   Dixon    Crucible    Co..   Jersey 

City,  X.  J. 
Gray  &  Dudley  Catalog,  (iray  &  Dudley  Co., 

Xashville,  Tenn. 
Hackle  Pin,  Columbian  Rope  Co..  .Vuburn,  X.Y. 
Hartford  .Vgent,  Hartford    Fire   Insurance  Co., 

Hartford,  Conn. 
Haverslicks    Monthly,    Frank    Cronk,    Denver, 

Coh>. 
Ilaynes     J'ioneer,     llaynes     .\.utomoi)ilc      Co., 

Kokomo,  Ind. 
Headlight,    American    Locomotive    Co.,     Xew 

York,  X.  Y. 
House    of    Hubbell    House    Organs.    House    of 

Hubbell,  Cleveland,  Ohio 
Hymans  (inide,  I'rank  Cronk,  Denver.  Colo. 
Industrial  Banker,  iTiduslrial  Loan  &  (Inaranty 

Co.,  Chicago,  111. 
In    Trench    &    Turret,    .Vrmstrong    Cork    Co., 

Pittsburgh,  Pa. 
Joplin  Magazine,  Frank  Cronk,  I)en\cr,  Colo. 


L.    I.    W.    Xews,    Lancaster    Iron    Works.    Lan- 
caster, I'a. 
Lightning,   J.   .\.    Fay   &    l^gan  Co.,  Cincinnati, 

Ohio 
Long  Island  Breeze,  Fulton  Motor  Truck  Co., 

Farmingdale,  X.  Y. 
Lubrication,  Texas  Company,  Hoiiston.  Texas 
^lagnet,  Frank  Cronk,  Denver,  Colo. 
Mohawk  Tire  Bulletin,  Mohawk  Tire  &  Rubber 

Co.,  Akron,  Ohio 
Moos    Trade    Tips,     J.     B.     Moos     Company, 

Cincinnati,  Ohio 
Morse    Dry    Dock    Dial,    Morse    Dry    Dock    & 

Repair  Co.,  Brooklyn,  X.  Y. 
Mortar,  Watervliet  Arsenal,  Watervliet,  X.  Y. 
Murphy  Chair  Co.,  House  Organ,  Detroit,  ^lich. 
N'aco  Xews,   Xatioual   Malleable   Castings  Co., 

Cleveland,  Ohio 
Xatioual  Association  of  Bedding  Manufacturers 

House  Organ,  Chicago,  111. 
National    Dental     .\ssociation    House    Organ, 

Chicago,  111. 
Xatioual  News,  National  Refining  Co.,  Cleve- 
land, Ohio 
National    Paper    Products    Co.    House    Organ, 

San  Francisco,  Cal. 
Xational    Service    ^lagazine,    Xational    Service 

Life  Society,  Rochester,  X.  Y. 
Xatural  Ice  Bulletin,  Xatural  Ice  Association  of 

America,  Xew  York,  X.  Y. 
Xebraska    Manufacturer,    Xebraska    Manufac- 
turers Association,  Lincoln,  Xeb. 
Xeponset  Review,  Bird  &  Son,  East  Walpole, 

Mass. 
Xew   Era  Man,  New  Era  ^lanufactiu-ing  Co., 

New  York,  X.  Y. 
Xo-Vary  Yim,  Xo-Vary  Products  Co.,  Minne- 

ai)olis,  Minn. 
Oldsmobile  Pacemaker,  Oldsmobile  Co.,  Lansing, 

Mich. 
Optimist,  Eli  Bridge  Co.,  Roodhouse,  111. 
Old   Patriots  Herahl,  Stehli   Silks  Cori)oration, 

Lancaster,  Pa. 
Pacific   Coast    Shipbuilding    Co.    House   Organ, 

San  Francisco,  ( 'al . 
Partners,    Baker-Nawler    Co.,    Benton    Ilarlior, 

Mich. 
Pen  Prophet.  L.  E.  Waterman  Co.,  New  York, 

X.  Y. 
Pierce    .Vrrow    Salesman,    Pierce    Arrow    Motor 

Car  Co.,  Buffalo,  X.  Y. 
Pointers,  Schuh  Drug  Co.,  Cairo,  111. 
Protection,  Maryland  Casualty  (^o.,  Baltimore, 

^hl. 
Punch,  LeRoy  Sargent  &  Co.,  Inc.,  Xew  York, 

X.  Y. 
Purple   Ribbon,  South   Bend  Watc'h  Co.,  South 
l$end,  Ind. 


REPORT    OF     rilK    DIVISION    OF    ADVFRTISINCx 


47 


Quality  Talks.   Cram-   &    Hrcod   MamilacUiriiig 
Co.,  ('iiiciiiiiali,  Oliio 

Ui-pairs    &    Now    Tarts,    Aiulcrsoii    Machiiu'    & 
Foundry  Co.,  Anderson,  S.  ('. 

Rock  Island  Magazine,  Rock  Island  Railroad, 
Chieago,  111. 

Royal  Tiger,  Royal  Tailors,  New  York,  N.  Y. 

Sales   Book    ^Manufacturers   Association   House 
Organ,  (^hicago.  111. 

Safety  Hints,  Wliitaker-Glessner  Co.,  AVheeling, 
W."  Va. 

Sales  Letter,   Westinghouse   Electric   &   Manu- 
facturing Co.,  Pittsburgh,  Pa. 

Scovill  Manufacturing  Co.  House  Organ,  Water- 
bury,  Conn. 

Searchlight,   Si)erry   Gyroscope   Co.,   Brooklyn. 
N.  Y. 

S.    C.    Bulletin,    Stromberg-Carlson   Telephone 
Manufacturing  Co.,  Rochester,  N.  Y. 

Seaco  Way,  Seamans  &  Cobb  Co.,  Boston,  Mass. 

Shenandoah  Valley  National  Bank  House  Organ, 
Winchester,  Va. 

Shield,  Levey  Printing  Co.,  Indianapolis,  Ind. 

Shur-on  Chronicle,  E.  Kirstein  Sons  Company, 
Rochester,  N .  Y. 

Simonds  House  Organ,  Simonds  Manufacturing 
Co.,  Fitchburg,  Mass. 

Southwest  Photo,  C.  Weich.sel  Co.,  Dallas,  Texas 

Sperry  &  Hutchinson  House  Organ,  New  York. 


Standard  Cog,  Standard  .Vccidciil  Insurance  Co., 

Detroit,  Mich. 
Steel    Fihngs,    Art    ^Metal    Construction    Co., 

Jamestown,  N.  Y. 
Stewart  Monogram,  Stewart  Manufacturing  Co., 

Waterloo,  la. 
Tailor  Talk,  Marks  &  Brown,  Chicago,  111. 
Texaco  Star,  Texas  Company,  Houston,  Texas 
Thrift  Topics,  First  National  Bank,  Farrell,  Pa. 
Two  Bits,   Hibbard,  Spencer,   Bartlett   &   Co., 

Chicago,  111. 
V.  S.  L.,  United  States  Light  &  Heat  Corpora- 
tion, Niagara  Falls,  N.  Y. 
Walk-Over  Shoe  Prints,  Walk-Over  Shoe  Co., 

Campello,  ^lass. 
Warners  Monthly  Advertising  Program,  Warner 

Brothers  Co.,  New  York,  N.  Y. 
Weaver  Piano  Co.  House  Organ,  York,  Pa. 
Western  Electric  News,  Western  Electric  Co., 

New  York,  N.  Y. 
Westinghouse    Electric    &    Manufacturing    Co. 

Stock  Sheet,  Pittsburgh,  Pa. 
Westinghouse  Electric  News,  Westinghouse  Elec- 
tric &  Manufacturing  Co.,  Pittsburgh,  Pa. 
Wood  Construction,  Ohio  Association  of  Retail 

Lumber  Dealers,  Xenia,  Ohio 
Wright-Martin  Aircraftings,  Wright-Martin  Air- 
craft Corporation,  New  Brunswick,  N.  J. 


College  Papers 


.Vlumni  News,  New  York  I'niversity,  New  York, 

N.  Y. 
Amherst  Graduates  Quarterly ,  Springfield,  Mass . 
Bowdoin     Orient     Weekly,    Bowdoin     College, 

Brunswick,  ^le. 
Brown    &    White,    Lehigh    University,    South 

Bethlehem,   Pa. 
Brown  Herald,  Brown  Univ.,  Providence,  R.I. 
Caduceus  of  Kappa  Sigma,  Cincinnati,  Ohio 
Calvin  College  Chimes,  Calvin  College,  Grand 

Rapids,  Mich. 
The  Campus,  City  College  of  New  York.,  N.  Y. 
Colby  Echo,  Colby  College,  Waterville,  Me. 
Columbia  Spectator,  Columbia  University,  New 

York,  N.  Y. 
Cornell  Daily  Sun,  Cornell  University,  Ithaca, 

N.  Y.        ■ 
Cornell  Widow, Cornell  University, Ithaca,  N.Y. 
Daily  Cardinal,  University  of  Wisconsin,  Madi- 
son, Wis. 
Daily  Illini,  University  of  Illinois,  Champaign, 

111'. 
Daily  Maroon,  University  of  Chicago,  Chicago, 
Ilf. 


Daily  Nebraskan.  University  of  Nebraska,  Lin- 
coln, Neb. 
Daily   Orange,   Syracuse   University,   Syracuse, 

n".  Y. 

Darthmouth  Inc.  Darthnu)uth  College,  Hanover, 
N.  H. 

Delta  Upsilon  Quarterly,  New  York,  N.Y. 

Gargoyle,  University  of  Michigan,  Ann  Arbor, 
:\Iich. 

Georgetown  College  Journal,  Georgetown  Col- 
lege, Washington,  D.  C. 

Harvard  Crimson,  Harvard  University,  Cam- 
bridge, Mass. 

Harvard  Lampoon,  Harvard  University,  Cam- 
bridge, Mass. 

High  School  Life,  Chicago,  111. 

Hill  School  News,  Hill  School,  Pottstown,  Pa. 

Indian  Leader,  Haskell  Institute,  Lawrence, 
Kans. 

Indian  School  Journal,  Indian  School,  Chilocco, 
Okla. 

Indiana  Student,  I'niversity  of  Indiana,  Bloom- 
ington,  Ind. 


48 


GOVERNMENT    WAR    ADVERTISING 


Johns  Hopkins  News  Letter,  Jolins  Hopkins 
University,  Baltimore,  Md. 

Journal  of  College  Alumnae,  Ithaca,  N.  Y. 

Lawrentian,  Lawrence  College,  Ap])leton,  ^^'is. 

Maine  Cam])ns,  University  of  ]\Lune,()rono,  Me. 

Mary  Baldwin  Miscellany,  Mary  Baldwin  Semin- 
ary, Stanton,  Va. 

Alichigan  Agricultural  College  Record.  Micliigan 
Agricultural  College,  East  Lansing,  ^lich. 

Michigan  Technic,  L^niversity  of  Michigan,  Ann 
Arbor,  Mich. 

Minnesota  Daily,  LTniversity  of  ^linnesota, 
Minneapolis,  IMinn. 

Mt.  Holyoke  Monthly,  Mt.  Holyoke  (^ollege. 
So.  Hadley,  Mass. 

!Mt.  Holyoke  News,  Mt.  Holyoke  College,  So. 
Hadley,  Mass. 

Native  American,  LTnited  States  Indian  Train- 
ing School,  Phoenix,  Ariz. 

Ohio  Wesleyan  Transcri|)t,  Ohio  ^^esleyan 
University,  Delaware,  O. 

Oracle,  Henderson  Brown  College,  .Vrkadelphia, 
Ark. 

Orange  Peel,  Syracuse  LTniversity ,  Syracuse .  X .  Y . 

Pelican,  T'^niversity  of  (California,  Berkeley,  Cal. 

Princeton  Alumni  Weekly,  Princeton  University, 
Princeton,  N.J. 

Prospect,  Manual  Training  Higli  Scliool,  Brook- 
lyn,  N.  Y. 


Red  and  Blue,  University  of  Pcnnsvlvania. 
Philadelphia,  Pa. 

Reserve  Weekly,  Western  Reserve  I'niversity, 
Cleveland,  Ohio 

Silver  and  (iold,  I'niversity  of  Colorado, 
Boulder,  Colo. 

South  Dakota  State  College  Alumnus,  Brook- 
ings, S.  Dak. 

Smith  Weekly,  Smith  College,  Northampton, 
Mass. 

Stanford  Illustrated  Review,  Leland  Stanford 
University,  Stanford,  Cal. 

Student  Life.  Washington  ^'niversit^■,  St.  Louis, 
Mo. 

Syracusan,  Syracuse  Lhiiversity,  Syracuse,  N.  Y. 

The  Tech,  Massachusetts  Institute  of  Tech- 
nology, Cambridge,  Mass. 

Tiger,  (^lemson  College,  Clemson,  S.  C. 

University  Weekly,  University  of  Arkansas, 
Fayetteville,  Ark. 

Vassar  Miscellany  Monthly,  Vassar  College, 
Poughkeepsie,  N.  Y. 

Vermont  Cynic,  University  of  Vermont,  Bur- 
lington, ^'t. 

Watch  Tower,  Rock  Island  High  School,  Rock 
Lsland,    111. 

Wellesley  College  News,  Wellesley,  Mass. 

Yale  Record,  Yale  U^niversity,  New  Haven, 
Conn. 


Outdoor  and  Poster  Advertising 


Thomas  Cusack  Co.,  Chicago,  III. 
O.  J.  Gude  Co.,  New  York,  N.  Y. 


Poster  Ad\ertisinij 
Chicago,  111. 


Association, 


Street  Car  Advertising 


Broadway,  Subway  and  Home  Borough  Adver- 
tising Co.,  Inc.,  New  York,  N.  Y. 
Eastern  Advertising  Co.,  Boston,  Mass. 


Interl)orough  Ra])id  Transit  Co.,  New  York. 
New  York  City  Car  Advertising  Co.,  New  York. 
Public  Service  Corporation,  Newark,  N.  J. 


9UO.U8     U.  S.  Committee  on  Public      \ 

U  n3g       Information 

C.  3 

Government  war  advertising. 


Library 
American  Association  of  Advertising  Agencies 

New  York.  New  York 


